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Give Yourself 2 Years + VCF Files · Business Brain – The Entrepreneurs’ Podcast

• 0:01
  Dave Hamilton: Business brain episode 786 for wednesday september 9th international box wine
• 0:08
  Dave Hamilton: day 2026 the box wine experiment it's an interesting like.
• 0:15
  Shannon Jean: Yeah we tried it
• 0:17
  Dave Hamilton: Well yeah but you're californians you don't count i know i really like i think
• 0:21
  Dave Hamilton: the box wine thing like it's it's it's a huge success everywhere that people aren't wine snobs like.
• 0:28
  Shannon Jean: I don't know anything about wine i just know what i like sure and so uh we tried
• 0:32
  Shannon Jean: it we were going on a cruise and we're like oh we'll take these with us it'll
• 0:35
  Shannon Jean: be great yeah didn't really work didn't work because part of drinking for us is
• 0:38
  Dave Hamilton: Social sure oh we want to.
• 0:40
  Shannon Jean: Be at the
• 0:40
  Dave Hamilton: Bar yeah yeah we want to be.
• 0:42
  Shannon Jean: At the in that case but
• 0:43
  Dave Hamilton: That i know that part i get for sure alcohol is a very social thing i don't
• 0:47
  Dave Hamilton: think it belongs to concerts but that's a whole other thing uh it's i saw.
• 0:51
  Shannon Jean: Them that's the only way they make money
• 0:53
  Dave Hamilton: I know but it's terrible for live music and i say this as a musician that you
• 0:57
  Dave Hamilton: know who is like a beer salesman, therefore.
• 1:00
  Dave Hamilton: But, you know, the problem is alcohol is a very social thing.
• 1:04
  Dave Hamilton: Drug and it makes people it inspires people to tell,
• 1:09
  Dave Hamilton: a story that's very important to them in the moment that it comes during the
• 1:14
  Dave Hamilton: concert and it happens to be during the con dude i gotta tell you
• 1:18
  Dave Hamilton: you know and then it's like hey you know there's a thing going on over there
• 1:21
  Dave Hamilton: that you spent a lot of money on and guess what so did i you know but yeah,
• 1:25
  Dave Hamilton: um but i can see that no the The boxed wine thing is really interesting because it deals with,
• 1:32
  Dave Hamilton: the oxidation problem, right?
• 1:35
  Dave Hamilton: Where wine ages and, you know, because it's essentially a vacuum sealed thing
• 1:39
  Dave Hamilton: and the bag just gets smaller. It was a good business move. I can see we're bringing it on cruise.
• 1:45
  Shannon Jean: I think so.
• 1:45
  Dave Hamilton: You're not supposed to bring alcohol on cruises. I know that.
• 1:48
  Shannon Jean: I was trying to beat the system.
• 1:49
  Dave Hamilton: Story of life. I get that. I understand beating the system.
• 1:53
  Dave Hamilton: That's that's like you know we talk about living the charmed life um,
• 1:58
  Dave Hamilton: beating the system was my my grandfather's favorite phrase and his way of life
• 2:04
  Dave Hamilton: but it really is the same thing he led a very charmed life because he figured
• 2:09
  Dave Hamilton: out ways to beat the system like that's yeah yeah.
• 2:12
  Shannon Jean: It's the best way to go
• 2:13
  Dave Hamilton: It's the only way to go it's like hey my chair just fell down i think the system i was.
• 2:19
  Shannon Jean: Trying to make it go higher okay there we go i think i might have got a little
• 2:22
  Dave Hamilton: All right so So I have, I came across this week a way to beat the system,
• 2:28
  Dave Hamilton: and I wanted to share it with all of you. Okay.
• 2:30
  Dave Hamilton: I signed up for this company, superpower.com.
• 2:35
  Dave Hamilton: They're like Function Health or any of these that'll give you like,
• 2:40
  Dave Hamilton: you know, they'll test all kinds of things that generally your doctor,
• 2:43
  Dave Hamilton: you know, doesn't test for. Yeah. And if you're a hypochondriac,
• 2:46
  Dave Hamilton: it's terrible for you because you're going to find out information that's bad.
• 2:50
  Dave Hamilton: But if you're but if you're a data person like me, OK, I wound up using Function
• 2:55
  Dave Hamilton: Health last year and it was really helpful to have a baseline from before I got Lyme disease.
• 3:01
  Dave Hamilton: Right. And all of that stuff like it's really helpful for that.
• 3:04
  Dave Hamilton: And these people at Superpower actually reached out for my GitGab podcast and
• 3:07
  Dave Hamilton: said, we think this would be good. And we, you know, so they sent me a thing,
• 3:10
  Dave Hamilton: and I finally signed up for it.
• 3:12
  Dave Hamilton: And, you know, you go through the process and it's just a series of blood tests
• 3:15
  Dave Hamilton: and then data and other things, too. They offer other tests,
• 3:19
  Dave Hamilton: too. I don't want to simplify it.
• 3:20
  Dave Hamilton: But the story is about their implementation because going through it,
• 3:26
  Dave Hamilton: you know, you give them your email address.
• 3:27
  Dave Hamilton: They ask you, do you want to get text reminders of your appointments and things
• 3:30
  Dave Hamilton: like that? Sure, that's fine.
• 3:32
  Dave Hamilton: So I signed up for it and I get a text, of course, from a random number that,
• 3:38
  Dave Hamilton: is superpower, right? And it, you know, it explains we're a superpower.
• 3:42
  Dave Hamilton: You just signed up for us. Yada, yada, yada.
• 3:45
  Dave Hamilton: And then it includes a link, Shannon. They explain, you know,
• 3:49
  Dave Hamilton: they do their whole thing.
• 3:51
  Dave Hamilton: And just above the link, it says, add the contact card below and text this line,
• 3:58
  Dave Hamilton: you know, message this line back.
• 4:00
  Dave Hamilton: If you have any questions, your real human health concierge team is always available.
• 4:05
  Dave Hamilton: And the file that they sent is a VCF file.
• 4:09
  Dave Hamilton: Now, you would think as a podcaster, I would have prepared to tell you what
• 4:13
  Dave Hamilton: VCF stands for. I think it's something contact file.
• 4:19
  Dave Hamilton: VCF files are imported into the address book app on your phone.
• 4:23
  Dave Hamilton: If you're on an Apple device, it's contacts is the name of the app.
• 4:26
  Dave Hamilton: But your phone will know what to do with this file.
• 4:30
  Dave Hamilton: And it adds their record.
• 4:35
  Dave Hamilton: To your contacts. And what that means is now in your text messaging app,
• 4:41
  Dave Hamilton: instead of it saying the number is 4723 or whatever, It says superpower.
• 4:47
  Dave Hamilton: It has their logo.
• 4:49
  Dave Hamilton: It has their email and their website, of course, in the contacts.
• 4:52
  Dave Hamilton: I like it. It's so freaking smart.
• 4:55
  Dave Hamilton: If you are sending text messages from your business, you absolutely want to
• 5:01
  Dave Hamilton: do this. And the best time to do it is first. The first message.
• 5:06
  Dave Hamilton: The second best time, if you're already texting people, is right freaking now.
• 5:10
  Dave Hamilton: Give it to them because now they're going to get your logo and your name right there and that way a,
• 5:17
  Dave Hamilton: it bypasses all of the their spam filters but it also just looks nicer when
• 5:22
  Dave Hamilton: your message appears it comes from you not four seven two three one or whatever
• 5:26
  Dave Hamilton: the number that's a big deal texting from it's a huge deal yeah yeah yeah so.
• 5:32
  Shannon Jean: Plus it adds a ton of credibility right
• 5:34
  Dave Hamilton: Because instantly Yes.
• 5:36
  Shannon Jean: We're all getting these spam calls. They're saying, I'm with this,
• 5:40
  Shannon Jean: I'm with that. I don't know. Or spam texts now too. That too, sure.
• 5:44
  Shannon Jean: You know, you adding that to your, to getting them into that contact, I think it's great.
• 5:48
  Dave Hamilton: It's super important. It's, it's the way to go. Yeah. It's.
• 5:54
  Shannon Jean: But I've never seen anybody doing it.
• 5:55
  Dave Hamilton: I know. It was a first for me. Yeah. Yeah. It's weird. It is a,
• 5:59
  Dave Hamilton: it is a V card file is what VCF stands for.
• 6:03
  Dave Hamilton: V card file. V card is the, the, the,
• 6:07
  Dave Hamilton: structure of a contact record that, that is portable to, you know,
• 6:11
  Dave Hamilton: to any app that supports contacts like a like a ics for a calendar file this
• 6:16
  Dave Hamilton: is a vcf it's for it's for contacts.
• 6:19
  Shannon Jean: Makes sense yep yeah even my bank doesn't do it they're texting me this kind
• 6:23
  Shannon Jean: of stuff and they don't put that in there
• 6:24
  Dave Hamilton: I should totally do like i said it's weird to me it's not that weird but but it
• 6:29
  Dave Hamilton: i i was pleasantly surprised that the first company to do this is essentially
• 6:33
  Dave Hamilton: a startup you know i mean they're much newer than my bank is you know and they're
• 6:36
  Dave Hamilton: but they're they know what to do and they know they're going to text me and
• 6:39
  Dave Hamilton: they've been texting me all weekend because I had my first blood test in the morning.
• 6:42
  Dave Hamilton: So they're like, you know, on Saturday, they're like, you got to make sure you
• 6:44
  Dave Hamilton: stop these supplements if you happen to be taking them and, you know,
• 6:47
  Dave Hamilton: yada, yada, yada, which is great. Like I, it's awesome.
• 6:50
  Dave Hamilton: Yeah. So really, really smart and they deserve credit for it,
• 6:54
  Dave Hamilton: which is why I wanted to mention their name in the, in the show.
• 6:57
  Dave Hamilton: So if you're not doing this with your business,
• 7:01
  Dave Hamilton: And if you are texting people, do this right away. You'll be one of the first.
• 7:05
  Dave Hamilton: You might be there first, too. Right?
• 7:08
  Shannon Jean: Makes sense.
• 7:09
  Dave Hamilton: I love it. Yeah. At some point, we're all going to get tired of these VCFs arriving,
• 7:15
  Dave Hamilton: and we're not going to be adding them anymore. But right now, it's novel.
• 7:19
  Dave Hamilton: I was eager. I was like, oh, this is amazing. I want to add this.
• 7:21
  Dave Hamilton: And I probably would add it for other things down the road.
• 7:24
  Shannon Jean: Sure. Well, if you knew, you're going to have repeat contact with them.
• 7:27
  Dave Hamilton: That's it.
• 7:28
  Shannon Jean: Totally makes sense.
• 7:29
  Dave Hamilton: Totally makes sense. In fact, I have gone out of my way for like the companies
• 7:34
  Dave Hamilton: that that text me that I know I'm going to have repeat contact with.
• 7:37
  Dave Hamilton: I create a contact record for them so I know who they are when I'm driving my car.
• 7:42
  Dave Hamilton: I don't want to see that I got a text from 47231. I want to see that it came
• 7:48
  Dave Hamilton: from, you know, American Express or whoever, you know, like, do I care?
• 7:53
  Dave Hamilton: You know, is it is it Target telling me about the deals of the week or is it
• 7:57
  Dave Hamilton: like Amex trying to tell me that somebody is, you know, using my car?
• 8:00
  Dave Hamilton: Yeah, these things matter.
• 8:04
  Dave Hamilton: Absolutely uh make sure you do that yep we have more to talk about uh and the
• 8:08
  Dave Hamilton: next thing that we are going to talk about is our sponsors,
• 8:12
  Dave Hamilton: and that brings up the subject of sleep because for anybody running a business
• 8:18
  Dave Hamilton: that's the part of the day that gets sacrificed first i know that's true for
• 8:21
  Dave Hamilton: me and it's probably true for many of you too our sponsor fitnexa
• 8:26
  Dave Hamilton: sent me their somnipods 3 they actually sent them to both me and shannon
• 8:30
  Dave Hamilton: and these are earbuds built specifically for sleeping The whole design is flat
• 8:35
  Dave Hamilton: and low profile built so that when you're on your side with your head on the
• 8:38
  Dave Hamilton: pillow, you're not getting that pressure that you get from like regular earbuds.
• 8:42
  Dave Hamilton: And that was my first question going in, right?
• 8:45
  Dave Hamilton: Will these actually work for me lying down? And the answer is yes.
• 8:49
  Dave Hamilton: They're comfortable and I can side sleep my ear on the pillow without thinking
• 8:54
  Dave Hamilton: about it even when they're in.
• 8:56
  Dave Hamilton: The noise reduction is the other thing that I was really like eager to test out.
• 9:02
  Dave Hamilton: And these seal really well. So they take the edge off the noise around me.
• 9:07
  Dave Hamilton: These have earned a spot in my travel kit for sure, right?
• 9:11
  Dave Hamilton: You got to check these out and you can do that. You can check out Somnipods3
• 9:16
  Dave Hamilton: at go.fitnexa.com slash brain.
• 9:20
  Dave Hamilton: The link will automatically apply $10 off.
• 9:23
  Dave Hamilton: That's go.fitnexa.com slash brain.
• 9:27
  Dave Hamilton: And you can also just use code brain for $10 off. We'll put the link in the
• 9:31
  Dave Hamilton: show notes. Check them out. I think you're going to like them as much as we do.
• 9:34
  Dave Hamilton: And our thanks to FitNexa and Somnipods3 for sponsoring this episode.
• 9:40
  Dave Hamilton: And I know I've told this story before, but I want to tell it again.
• 9:42
  Dave Hamilton: We had a morning team meeting once where somebody said, we need to sell merch for the business.
• 9:48
  Dave Hamilton: Normal outcome, right? That idea dies in a Slack thread somewhere.
• 9:53
  Dave Hamilton: Instead, and because of our sponsor Shopify, by the close of business that same
• 9:58
  Dave Hamilton: day, we had the store up and we'd already made our first sale.
• 10:03
  Dave Hamilton: Same day, thanks to our sponsor Shopify.
• 10:07
  Dave Hamilton: That's the part I wish I'd understood earlier, right? Shopify is where you go
• 10:11
  Dave Hamilton: to start your business and everything you need is already there on day one.
• 10:16
  Dave Hamilton: You don't have to know how to do it all yourself. The design templates and the
• 10:21
  Dave Hamilton: AI site builder they have do the heavy lifting on the storefront.
• 10:24
  Dave Hamilton: So you're not staring at a blank page wondering what a homepage is supposed
• 10:28
  Dave Hamilton: to look like in 2026. They have it covered.
• 10:31
  Dave Hamilton: And ShopPay is the easiest checkout out there, which matters because the fastest
• 10:37
  Dave Hamilton: way to lose a first sale is clunky checkout.
• 10:40
  Dave Hamilton: We use it for merch on another one of my podcasts, and I love it.
• 10:44
  Dave Hamilton: We really didn't have it all together when we launched, right?
• 10:48
  Dave Hamilton: We just started, and Shopify makes that easy.
• 10:51
  Dave Hamilton: So if you're ready to hear the ka-ching of your first sale today,
• 10:56
  Dave Hamilton: head over to Shopify.com slash BusinessBrain to start your free trial today.
• 11:02
  Dave Hamilton: That's right. Start your free trial at Shopify.com slash BusinessBrain.
• 11:07
  Dave Hamilton: One more time, that's Shopify.com slash BusinessBrain. Go check it out.
• 11:11
  Dave Hamilton: I think you're going to like it as much as we do.
• 11:13
  Dave Hamilton: And our thanks to Shopify for sponsoring this episode.
• 11:16
  Dave Hamilton: And speaking of stories that we've told before, we're going to revisit something.
• 11:22
  Dave Hamilton: Back in December, you shared your two-year experiment idea, which,
• 11:28
  Dave Hamilton: correct me if I'm wrong, but if I remember, was the first year to learn, the second to execute.
• 11:33
  Dave Hamilton: And you recently did a post on X about this and got a lot of great feedback
• 11:38
  Dave Hamilton: and comments, and so it's time to re-dig.
• 11:41
  Shannon Jean: Yeah, definitely go into it a little bit more.
• 11:45
  Shannon Jean: It's, we talk about experiments all the time. And I think one of the things
• 11:49
  Shannon Jean: we don't do is give ourselves enough time.
• 11:54
  Shannon Jean: We, you know, that first eight to 12 months to learn whatever you need to learn.
• 11:59
  Shannon Jean: And then that second year to start executing on it or building on it,
• 12:03
  Shannon Jean: whatever you want to call it.
• 12:05
  Shannon Jean: It's, it's really powerful. When I look back on businesses that I've started,
• 12:11
  Shannon Jean: it's a very common framework.
• 12:13
  Shannon Jean: It's like, okay, we're going to dig into this, going to dig into this.
• 12:15
  Shannon Jean: And one of the comments I heard recently that stuck out to me, excuse me, is that,
• 12:24
  Shannon Jean: Everybody know who Stripe is, right? They're a massive credit card payment processor. We use them.
• 12:32
  Shannon Jean: After two years, Stripe had 50 customers.
• 12:36
  Dave Hamilton: Wow.
• 12:37
  Shannon Jean: I'll say it again. 24 months, two years into it, Stripe only had 50 customers.
• 12:43
  Shannon Jean: And now they're talking about buying PayPal and they do the zillions of dollars of transactions.
• 12:49
  Shannon Jean: So you gotta give yourself the time to to do it and a lot of times that means
• 12:57
  Shannon Jean: compromising because you don't
• 12:58
  Shannon Jean: make maybe you're not going to make any money so you have to like okay
• 13:02
  Shannon Jean: maybe you have to do something else like get a job or keep your job let's say
• 13:06
  Shannon Jean: like i want to leave if you don't have a job or keep doing a business like in
• 13:10
  Shannon Jean: my case it was well i'm bored at this business i don't want to do it anymore,
• 13:14
  Shannon Jean: but I need to keep that business going while I do this two-year experiment to do the next thing.
• 13:22
  Shannon Jean: And it's just proven to me over and over that that 24 months,
• 13:29
  Shannon Jean: it can set the tone for a decade,
• 13:33
  Dave Hamilton: Right?
• 13:33
  Shannon Jean: And I did it with just one thing after another, right now, my two-year experiment
• 13:39
  Shannon Jean: is with my social business and my reseller mastermind.
• 13:43
  Shannon Jean: And I really feel that after two years, seeing everything that's come,
• 13:47
  Shannon Jean: come out of it, that we have just set this or built this incredible foundation for the next decade.
• 13:55
  Shannon Jean: Yes. Because it was a year to learn. I didn't know anything about it.
• 13:58
  Shannon Jean: You know, you're the one that pushed me to get onto X.
• 14:01
  Shannon Jean: It took me a year to really get it figured out.
• 14:03
  Dave Hamilton: Yeah, it takes time. Right, yeah.
• 14:05
  Shannon Jean: And it takes time. And they're like, well, why am I here? What am I doing?
• 14:07
  Shannon Jean: What is your offer? How does it work?
• 14:11
  Shannon Jean: Give yourself that two years and maybe you just don't have to talk about it
• 14:16
  Shannon Jean: a lot because everybody's impatient.
• 14:19
  Shannon Jean: And a lot of times you'll get, are you still working on that?
• 14:22
  Shannon Jean: Are you still trying to do that thing?
• 14:24
  Dave Hamilton: People that don't do what we do don't understand that. I mean,
• 14:30
  Dave Hamilton: you know, don't understand how long it takes and often don't understand what it takes.
• 14:36
  Dave Hamilton: Not that they couldn't do it, but they haven't done it. They won't.
• 14:39
  Dave Hamilton: They don't. Well, a lot of them
• 14:40
  Dave Hamilton: won't. Some of them will, but they haven't whether they will or won't.
• 14:44
  Dave Hamilton: They haven't yet. They don't understand.
• 14:47
  Dave Hamilton: And and it's that, you know, it's been said a million different ways.
• 14:50
  Dave Hamilton: My favorite way of saying it is, you know, overnight success takes about 20
• 14:54
  Dave Hamilton: years, you know, and it can come faster than that. But but not that much faster,
• 15:00
  Dave Hamilton: maybe 10 years, like if you're lucky. Right.
• 15:02
  Dave Hamilton: But, you know, the thing that other people consider overnight success rarely
• 15:07
  Dave Hamilton: happens overnight. And it takes time.
• 15:12
  Dave Hamilton: No, but they don't know about it. And so they see, oh, Shannon was like doing this other thing.
• 15:17
  Dave Hamilton: And then suddenly overnight, like he had this huge social following and everything.
• 15:21
  Dave Hamilton: It's like, well, if you've been listening to this show, you know,
• 15:23
  Dave Hamilton: that's patently false, right? Like you built this thing. You built this at least
• 15:27
  Dave Hamilton: somewhat in public, right? Like, you know.
• 15:29
  Shannon Jean: You talk about it all the time. We talk about here all the time,
• 15:32
  Shannon Jean: everything. But it just, whether it was, you know, my technology business or
• 15:37
  Shannon Jean: the fashion business or whatever, It just really takes, it takes a couple of years.
• 15:41
  Shannon Jean: And I think that's the runway you should build.
• 15:45
  Shannon Jean: Yeah. Is don't go into it. And especially like when I read that Stripe,
• 15:49
  Shannon Jean: you know, comment, I was like, oh my gosh, it's so true.
• 15:54
  Shannon Jean: Don't sell yourself short. A lot of people like, well, I'm gonna do it if I
• 15:56
  Shannon Jean: don't make it in the first six months. Yeah. In the first one, first year,
• 16:02
  Shannon Jean: It's not worth it. No. And I think it's okay to have a- Go ahead.
• 16:07
  Shannon Jean: Well, I was going to say, I think it's okay to have that plan B to help you
• 16:13
  Shannon Jean: buy the two years, right? Yes. Especially if you have like a spouse or kids
• 16:18
  Shannon Jean: and you have family, you got to support, you got to figure out something to do.
• 16:21
  Shannon Jean: And I have a lot of people like, yeah, I just can't leave my job yet.
• 16:24
  Shannon Jean: I'm like, don't, don't leave your job then.
• 16:26
  Shannon Jean: Right. But just, you know, work at night. let's carve out time in your day that
• 16:31
  Shannon Jean: you can build this thing for two years and then, or a year or two,
• 16:35
  Shannon Jean: whatever it is, and then leave your job if that's what you want,
• 16:37
  Shannon Jean: if that's what part of your system that you're building.
• 16:41
  Dave Hamilton: Yeah, no, what I was going to say is...
• 16:44
  Dave Hamilton: Yes give yourself the time and i think two years is a good amount of time uh
• 16:49
  Dave Hamilton: the correct amount of time um,
• 16:52
  Dave Hamilton: but don't just wait for it like don't don't assume that oh all i need to do
• 16:57
  Dave Hamilton: is put in the time there's some of that's actually true like
• 17:01
  Dave Hamilton: for some things you all you really all you need to do is just but you got to
• 17:05
  Dave Hamilton: keep doing it during that time and and learn,
• 17:09
  Dave Hamilton: And be willing to accept that you are going to do things wrong or miss out on
• 17:17
  Dave Hamilton: doing the right things, some combination of that, right?
• 17:21
  Dave Hamilton: And adjust and tweak, but don't give up. Just keep tweaking and also just keep doing.
• 17:29
  Dave Hamilton: If you don't have any indication that what you're doing is wrong and it seems
• 17:33
  Dave Hamilton: like a well-thought-out idea, then just keep doing it.
• 17:36
  Dave Hamilton: That's the part that's the hardest. Yeah. is you know you're not getting feedback
• 17:41
  Dave Hamilton: and knowing nope i'm i'm this,
• 17:43
  Dave Hamilton: i believe this is right when you get feedback listen to it you know and whatever
• 17:48
  Dave Hamilton: form that feedback comes in it might be cash flow it might be,
• 17:51
  Dave Hamilton: you know losing a sale it might be getting a sale i don't you know all of those
• 17:56
  Dave Hamilton: look at all the data that you can gather about this thing all the signals,
• 18:01
  Dave Hamilton: but and tweak but then just don't stop that's the other important part just keep going.
• 18:07
  Shannon Jean: It builds up It brings up such a good point, and we're going to talk about this
• 18:11
  Shannon Jean: next week, about building in reverse. And I'm adding it to our list because
• 18:17
  Shannon Jean: building in reverse is such a hack
• 18:22
  Shannon Jean: for not building in that vacuum and for figuring out, short-cutting a lot of
• 18:28
  Shannon Jean: the stuff. So we'll talk more about that next week. All right.
• 18:32
  Dave Hamilton: Yeah. I have a question for you, Shannon. Yes. What's this episode's big takeaway? Thank you.
• 18:40
  Shannon Jean: To me, you've got to buy yourself the time, the two years to one year.
• 18:46
  Shannon Jean: I like the way you said it. One year to experiment, one year to execute.
• 18:50
  Dave Hamilton: I think you said that back in December.
• 18:51
  Shannon Jean: I'm not sure. I'll take credit for it.
• 18:54
  Dave Hamilton: I mean, it's what's in the notes.
• 18:57
  Shannon Jean: Okay, then that's perfect.
• 18:58
  Dave Hamilton: It came out of the episode. I don't know if it was you or me, but yeah, it was there.
• 19:05
  Dave Hamilton: That's it for me. I'll agree with that. Don't forget about your downloadable
• 19:08
  Dave Hamilton: VCF. That's just such an easy hack to get right into people's people's contacts.
• 19:13
  Dave Hamilton: I mean, what a thing that's going to help your email get past spam filters, too, by the way.
• 19:17
  Dave Hamilton: So that's true. Right. Like that. There's that that sidecar that comes along
• 19:22
  Dave Hamilton: with it. If you put an email address in those contacts, that one's now whitelisted
• 19:26
  Dave Hamilton: on people's machines. So, yeah.
• 19:29
  Dave Hamilton: But yeah, I agree. You know, give yourself two years. I think that that,
• 19:34
  Dave Hamilton: you know, two years to get started. I like it. Yeah, sure.
• 19:38
  Shannon Jean: Yeah, me too. So what that means is how do they learn more about that concept?
• 19:43
  Shannon Jean: You go to businessbrain.show slash blueprints, and we'll have a fully flushed
• 19:49
  Shannon Jean: out business blueprint on how that two-year timeframe can impact your business,
• 19:54
  Shannon Jean: whether it's a new business or you're launching something, an existing company,
• 19:58
  Shannon Jean: go download your business blueprint.
• 20:00
  Shannon Jean: And we haven't, I don't know how many we have up there now, 30 or 40. So it's fantastic.
• 20:05
  Dave Hamilton: Yeah. Yeah. It's great. and I will say this just because I'm a language nerd
• 20:09
  Dave Hamilton: and I'm also a jackass but,
• 20:11
  Dave Hamilton: not only will it be flushed out when it's finished so that you can have it we
• 20:15
  Dave Hamilton: will flesh it out and that's the whole idea yeah that's the whole thing about flushed versus fleshed,
• 20:21
  Dave Hamilton: I get it confused too so I just have to think about it definitely yeah yeah
• 20:24
  Dave Hamilton: yeah thanks for hanging out folks keep living that charmed life we'll see you on Friday.
• 20:28
  Shannon Jean: See you Friday