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Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO

How a Local Hardware Store Uses Google Maps for Tool Rentals

In episode 116 of The Local Marketing Podcast, Lucas and Luna unpack how a family-run hardware store in Portland, Oregon turned Google Maps into a tool-rental booking engine. Owner Maria Alvarez shares why she stopped renting tools over the phone and started using the booking feature on Google Business Profile. The episode walks through the specific workflow: a customer searches 'tile saw rental near me', sees real-time availability, books a 4-hour slot, and gets a confirmation — all without leaving Maps. Lucas explains the local search behavior shift: 63 percent of mobile users who…

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