Before You Call That Internet Lead… Take 60 Seconds

Dealer Talk With Jen Suzuki · Sep 28, 2026 · 16m

What if the best thing you could do when an internet lead comes in is NOT immediately pick up the phone?

Give me 60 seconds.

In this episode of Dealer Talk with Jen Suzuki, I'm breaking down how I approach internet leads before the first call ever happens and why great salespeople don't just call leads. They call stories.

Where does the customer live? Have they bought or serviced with you before? Have they submitted other leads? What do the CRM notes tell you? What are they driving now? What might have brought them back into the market?

Those clues change the conversation.

We'll get into why…