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To Show and Not Tell: Melanie Masarin of Ghia
If you’ve ever been one of the few people not drinking at a party, you know how awkward it can be, not to mention the fact that soda or water aren’t the most exciting drink alternatives. When Melanie Masarin decided that all-day brain fog wasn’t worth the glass of wine or two from the night before, she was struck with the realization that there is a glaring lack of sophisticated non-alcoholic beverages in the market.
Melanie launched Ghia mid-pandemic, testing out trial recipes with her friends over dinner when it was difficult to engage with potential customers. She wanted to break down the…
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