Consumer psychology and Hansgrohe

The kbbreview Podcast · Jul 6, 2020 · 40m

Welcome to The kbbreview Podcast from Taylist Media, this is episode 27 and your host as always is managing editor Andy Davies.

First we have the view from one of the biggest brands in the sector- Hansgrohe - and we’re chatting to UK managing director Jay Phillips. How does he see the market right now and what will happen in the future?

And we have Phillip Adcock, an expert in the psychology of shoppers and how retailers can steer their brains into thinking what you want them to think – in the most positive possible way of course – to make a series of marginal gains in terms of how confident…