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What’s the key to a strong revenue marketing strategy? | Kate O’Neil, Co-Founder and CEO, Opre
Revenue marketing gets messy fast. Multiple teams are involved, pressure is high, and results are expected now and later. In 2025, many teams are still spreading their efforts thin without a clear strategy for what actually drives revenue.
In this episode of Straight to Voicemail, Amanda Smith talks with Kate O’Neil, Co-Founder and CEO of Opre. Kate has spent over 20 years building and scaling SaaS companies, including LeanKit and Salesfusion. She shares how focusing on fewer channels, especially LinkedIn, helped her generate millions in pipeline and reach senior decision makers without…
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