Latest / The Story Camp Podcast
#1: Be the Doorman
Episode 1: The measurable task may not be the thing creating most of the value. Efficiency can accidentally optimize away trust, belonging, attention and feeling seen.
A doorman opens doors.
So replace him with an automatic one. Cheaper. Faster. More efficient.
Except opening the door was never really the whole job.
He noticed people. Helped them. Recognised them. Made the building feel safe and welcoming.
And that tiny mistake, confusing the easiest part of a job to measure with the whole job, turns up everywhere.
Maybe before we make something faster, cheaper or automated, there's one more…
The skinny
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