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#60 - Will Simpson: Real Meal Founder And British Army Officer

Will Simpson is a serving British Army major and founder of Real Meal, a high performance nutrition bar with over 600 calories in - it's bloody good for endurance and expeditions.

In this conversation, we talk about:

- Managing a military career, a startup, and parenthood all at the same time

- Dealing with personal branding as a private military guy

- How fear of failure can be a more powerful motivator than chasing success

- Building a business with no investment and 42 product iterations

- Why hard work is the one variable entirely within your control

Will is the Founder of Real Meal…

The skinny

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