Build in Public: The Marketing Move Most Hospitality Brands Avoid

Suite Success: Masters of Hospitality · Feb 5, 2026 · 54m

In this episode of Suite Success, Katie Cline sits down with Steph Weber, founder and CEO of The Weber Co. and co-owner of Cabins on the Cumberland — a 12-cabin micro-resort on the river in Kentucky.Steph’s journey is anything but linear. She began her career in fashion, became a full-time influencer, lost access to her entire business overnight when she was locked out of Instagram, and used that moment to reinvent how she builds — and owns — her audience. Today, she runs a branding agency for hospitality operators, co-hosts short-term rentals, and co-owns a $2.7 million micro-resort.

At the…