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Cliff Notes: THE STEPS TO FRANCHISE YOUR BUSINESS · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J.
• 0:20
  Speaker 2: Trump's leadership.
• 0:21
  Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.
• 0:25
  Speaker 1: Under President Trump, attempted illegal border crossings are at the
• 0:29
  Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal
• 0:33
  Speaker 1: aliens have been arrested. If you are here illegally, your
• 0:37
  Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,
• 0:41
  Speaker 1: and deported.
• 0:42
  Speaker 2: You will never return.
• 0:44
  Speaker 1: But if you register using our CBP home app and
• 0:47
  Speaker 1: leave now, you could be allowed to return legally.
• 0:50
  Speaker 2: Do what's right. Leave now.
• 0:53
  Speaker 1: Under President Trump, America's laws, border and families will be protected.
• 0:57
  Speaker 3: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 4: What made you say okay instead of opening, I want
• 1:03
  Speaker 4: to shop in new work. I want to shop and broken,
• 1:04
  Speaker 4: but it's gonna be What made you want to just
• 1:06
  Speaker 4: say I want to do franchises?
• 1:07
  Speaker 5: And have other people and I left this out.
• 1:09
  Speaker 6: I did own another location at that point, so I
• 1:13
  Speaker 6: owned two locations and I was working on three. But
• 1:16
  Speaker 6: I was like, I don't I can't handle it on
• 1:19
  Speaker 6: my own.
• 1:19
  Speaker 7: Why so why did you? Why did you call you?
• 1:22
  Speaker 6: I wanted to maintain some free time for my family,
• 1:26
  Speaker 6: for my leisure, and for work, so I didn't There's
• 1:29
  Speaker 6: a lot of business owners who just run around all
• 1:33
  Speaker 6: day long to multiple locations and then burn out at night.
• 1:37
  Speaker 6: But I always wanted to leave time for myself because
• 1:40
  Speaker 6: I felt like that's important and I didn't want the
• 1:42
  Speaker 6: business to overrun me. So I wanted to allow other
• 1:47
  Speaker 6: people to open. And I realized that in the United States,
• 1:51
  Speaker 6: you have to franchise. If you allow somebody else to
• 1:54
  Speaker 6: use your logo and your business name.
• 1:57
  Speaker 7: Can you talk about that? I just found that out.
• 1:58
  Speaker 4: So unless somebody else use it, unless it's a franchise.
• 2:03
  Speaker 5: And there's a lot of people who like license their method.
• 2:08
  Speaker 6: There's there's stores, but you actually cannot you're not supposed to,
• 2:13
  Speaker 6: and if you get caught, it's a it's a big fine.
• 2:16
  Speaker 6: You have to become a franchise if they are following
• 2:19
  Speaker 6: your trademarks.
• 2:21
  Speaker 5: Logos and name.
• 2:23
  Speaker 8: So your trademark is the Kika method, Kika.
• 2:27
  Speaker 5: Stretch Studios, the Kika method.
• 2:31
  Speaker 8: Yeah.
• 2:31
  Speaker 6: So I also franchise, I mean franchise trademarks, most of
• 2:36
  Speaker 6: the trademarks myself. I just sat in front of a
• 2:39
  Speaker 6: computer for hours until.
• 2:42
  Speaker 5: I figured it out.
• 2:44
  Speaker 4: And so so all right, so so so you look
• 2:47
  Speaker 4: at the consulting firms and what happened at that point.
• 2:50
  Speaker 6: So the first one that called me back the guy
• 2:53
  Speaker 6: Chris Connor out of Atlanta Franchise Marketing Systems, and he
• 2:59
  Speaker 6: pitched the whole content of working with me, like I
• 3:01
  Speaker 6: think this could work. I'll be on a flight tomorrow
• 3:04
  Speaker 6: and I'm like really, okay, mind you. He was the
• 3:08
  Speaker 6: only one that called me back. The other people called
• 3:12
  Speaker 6: me back like three days later.
• 3:13
  Speaker 5: I'm like not. And so he came.
• 3:16
  Speaker 6: He looked at my studio, he listened to the whole model,
• 3:19
  Speaker 6: and he's like, you could definitely do this. He helped franchise Massage,
• 3:23
  Speaker 6: Envy and a lot of other big franchises. So and
• 3:27
  Speaker 6: his price was also like lower than all of the
• 3:30
  Speaker 6: other franchise company fifteen thousand, okay, yeah, most of them
• 3:35
  Speaker 6: are twenty and up.
• 3:37
  Speaker 7: And what do you get put for that. Like he
• 3:39
  Speaker 7: sets it up.
• 3:40
  Speaker 6: He sets up the whole franchise model, the FDD.
• 3:43
  Speaker 7: All right, So okay, so he came and then he's
• 3:45
  Speaker 7: the one that set it up for you.
• 3:47
  Speaker 6: He's the one that pulled the resources out of me,
• 3:52
  Speaker 6: the procedures. I had the strategies, and he helped draft.
• 3:57
  Speaker 8: The whole that you said, the an FDD. What does
• 4:01
  Speaker 8: that stand for again?
• 4:01
  Speaker 5: Federal disclosure document And.
• 4:03
  Speaker 4: That's what you have to do in order to yes,
• 4:06
  Speaker 4: to have to open up a franchise, you have to
• 4:08
  Speaker 4: do the first thing I do is an FDD, right
• 4:11
  Speaker 4: disclosure document. Yes, and you do that. You do that
• 4:14
  Speaker 4: with the United States government. Yes, and each state has
• 4:17
  Speaker 4: its own it's.
• 4:19
  Speaker 6: The same FDD, but each state has its own laws
• 4:25
  Speaker 6: as far as submission. So like New York, you have
• 4:28
  Speaker 6: to submit your FDD. It has to be approved by
• 4:31
  Speaker 6: the state each year before you can sell a franchise.
• 4:35
  Speaker 6: New Jersey, I can just give you my FDD and
• 4:37
  Speaker 6: have you sign up on the spot. New York they
• 4:41
  Speaker 6: have to approve it each year.
• 4:43
  Speaker 7: New York's always the words and everything.
• 4:45
  Speaker 5: California same.
• 4:47
  Speaker 7: It seems so all right, So what's in the FDD?
• 4:50
  Speaker 6: So within the FDD, it's basically like the role book
• 4:53
  Speaker 6: for the franchise, like, this is what we're going to
• 4:56
  Speaker 6: do for you. This is your role as a franchisee.
• 4:59
  Speaker 5: This is my role.
• 5:00
  Speaker 6: It basically puts on the table every cost that you
• 5:03
  Speaker 6: could incur with a business like this. It discloses to
• 5:07
  Speaker 6: the franchisee everything that you would have to deal with
• 5:10
  Speaker 6: if they decided to join your organization, every possible element
• 5:14
  Speaker 6: of everything.
• 5:15
  Speaker 7: How long? Like how long is it?
• 5:17
  Speaker 8: So?
• 5:17
  Speaker 5: Mine is about three hundred pages?
• 5:20
  Speaker 7: Three hundred pages, yes, and that's where he helped you
• 5:23
  Speaker 7: write that.
• 5:23
  Speaker 5: Yeah, so he has a team of people that helped
• 5:25
  Speaker 5: put it all together.
• 5:26
  Speaker 7: So how do you all? Right?
• 5:27
  Speaker 4: So is it like a set template to say like
• 5:30
  Speaker 4: or like, how do you come up with three hundred
• 5:33
  Speaker 4: pages of items?
• 5:34
  Speaker 9: Or was you using that that when you find yourself
• 5:37
  Speaker 9: you had so much writing already built up?
• 5:40
  Speaker 5: I did so.
• 5:41
  Speaker 6: Within the FDD, so we do three weeks of training
• 5:44
  Speaker 6: for each of the franchises. So it lists how much
• 5:48
  Speaker 6: time is spent on this topic in training, like it
• 5:52
  Speaker 6: spells out the whole training by minutes, thirty minutes on this,
• 5:55
  Speaker 6: thirty minutes on that. It shows you the least possible
• 5:59
  Speaker 6: amount of money you could use to open in the highest,
• 6:02
  Speaker 6: so there's a range. It spells out liability of the
• 6:07
  Speaker 6: franchise or like what are we liable for?
• 6:10
  Speaker 5: What are we not liable for? So once the franchise.
• 6:16
  Speaker 8: Erness, what's up.
• 6:16
  Speaker 10: You ever walk into a small business and everything just
• 6:19
  Speaker 10: works like the checkout is fast, the receipts are digital,
• 6:23
  Speaker 10: tipping is a breeze, and you're out the door before
• 6:26
  Speaker 10: the line even builds odds are they're using Square. We
• 6:30
  Speaker 10: love supporting businesses that run on Square because it just
• 6:33
  Speaker 10: feels seamless. Whether it's a local coffee shop, a vendor
• 6:36
  Speaker 10: at a pop up market, or even one.
• 6:38
  Speaker 8: Of our merch partners.
• 6:39
  Speaker 10: Square makes it easy for them to take payments, manage inventory,
• 6:43
  Speaker 10: and run their business with confidence, all from one simple system.
• 6:48
  Speaker 10: If you're a business owner or even just thinking about
• 6:50
  Speaker 10: launching something soon, Square is hands down one of the
• 6:53
  Speaker 10: best tools out there to help you start, run and grow.
• 6:57
  Speaker 10: It's not just about payments, it's about giving you time
• 7:00
  Speaker 10: back so you can focus on what matters most ready.
• 7:03
  Speaker 10: To see how Square can transform your business, visit Square
• 7:07
  Speaker 10: dot com, backslash, go backslash eyl to learn more that
• 7:11
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• 7:17
  Speaker 10: Let's Square handle the back end so you can keep
• 7:19
  Speaker 10: pushing your vision forward. This episode is brought to you
• 7:25
  Speaker 10: by P and C Bank. A lot of people think
• 7:28
  Speaker 10: podcasts about work are boring, and sure, they definitely can be,
• 7:32
  Speaker 10: but understanding a professional's routine shows us how they achieve
• 7:35
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• 7:43
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• 7:52
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• 7:57
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• 8:01
  Speaker 10: P and C Bank National Association Member FDIC.
• 8:06
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 8:10
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 8:14
  Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
• 8:18
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 8:22
  Speaker 1: some of the heinous migrant criminals caught because of President
• 8:26
  Speaker 1: Donald J.
• 8:26
  Speaker 2: Trump's leadership. I'm Christy nom the.
• 8:29
  Speaker 1: United States Secretary of Homeland Security. Under President Trump, attempted
• 8:33
  Speaker 1: illegal border crossings are at the lowest levels ever recorded,
• 8:37
  Speaker 1: and over one hundred thousand illegal aliens have been arrested.
• 8:41
  Speaker 1: If you are here illegally, your next you will be
• 8:44
  Speaker 1: fine nearly one thousand dollars a day, imprisoned and.
• 8:48
  Speaker 2: Deported, you will never return.
• 8:50
  Speaker 1: But if you register using our CBP home app and
• 8:53
  Speaker 1: leave now, you could be allowed to return legally.
• 8:56
  Speaker 2: Do what's right. Leave now.
• 8:59
  Speaker 1: Under President in Trump, America's laws, border and families will
• 9:03
  Speaker 1: be protected.
• 9:04
  Speaker 3: Sponsored by the United States Department of Homeland Security.
• 9:06
  Speaker 6: Reads it, they understand what they're getting themselves into, and
• 9:10
  Speaker 6: once they sign it, you can't say I didn't tell you.
• 9:13
  Speaker 5: You know this is going to happen.
• 9:15
  Speaker 4: So that the FDD actually is the instruction manual. Yes, yeah,
• 9:20
  Speaker 4: you don't have like another one on top of that.
• 9:22
  Speaker 8: We do.
• 9:23
  Speaker 4: So what's the other one you So there's a reason,
• 9:28
  Speaker 4: So now we know why you're the youngest One's all right,
• 9:33
  Speaker 4: So we got the FDD. That's pretty watch the whole
• 9:35
  Speaker 4: instruction manual. So what's on top of that.
• 9:36
  Speaker 6: So the FDD, right is so legally it allows you
• 9:39
  Speaker 6: to sell a business to someone, right, So that's the FDD.
• 9:43
  Speaker 6: Then there's an operations manual, So that's where all my strategies, concepts,
• 9:51
  Speaker 6: all of my material as far as like how to
• 9:53
  Speaker 6: find staff, it's in the operations manual. So the operations
• 9:58
  Speaker 6: Manual is what teaches them what to do. So that's
• 10:01
  Speaker 6: a whole nother document which came hand in hand with
• 10:04
  Speaker 6: the FDD.
• 10:05
  Speaker 9: And once they signed that document the FDD, they can't deviate.
• 10:09
  Speaker 8: From that operational agreement.
• 10:10
  Speaker 7: No, So how how many pages is the operation.
• 10:15
  Speaker 4: It's about two hundred, so it's five hundred together. Yes,
• 10:19
  Speaker 4: it's like loaded the rings. So okay, so how long
• 10:23
  Speaker 4: how long did it take you to put together.
• 10:25
  Speaker 7: All of that?
• 10:26
  Speaker 6: So, I mean they were prepared to put it together
• 10:31
  Speaker 6: within a month, but I needed more time, so it
• 10:35
  Speaker 6: took me about four months.
• 10:36
  Speaker 4: Okay, So you did you actually write it yourself or
• 10:39
  Speaker 4: you just dictated.
• 10:40
  Speaker 7: It to them?
• 10:40
  Speaker 5: Dictated it to them?
• 10:41
  Speaker 7: So what you ever suggested, Mike can do it them.
• 10:44
  Speaker 6: There's some things you don't want to do yourself. One
• 10:47
  Speaker 6: of those things is messed with the law.
• 10:49
  Speaker 5: So you really get a professional.
• 10:52
  Speaker 6: Get a professional and do your research because a lot
• 10:55
  Speaker 6: of people rip people off just to create that document.
• 10:58
  Speaker 6: So you have to do your research so you know
• 11:00
  Speaker 6: what you're getting into.
• 11:01
  Speaker 7: All right.
• 11:02
  Speaker 4: So now, okay, so you have the FDD done, yes,
• 11:05
  Speaker 4: and then you got approved.
• 11:07
  Speaker 7: It's he it take to get approved.
• 11:08
  Speaker 6: So like, once it was done, I could sell in
• 11:11
  Speaker 6: many states. Like, once it's done here you go kick it. Okay,
• 11:14
  Speaker 6: you want to open in New Jersey.
• 11:15
  Speaker 7: Great, but do they have to approve it?
• 11:17
  Speaker 5: No, unless you go to a state like New York California.
• 11:21
  Speaker 9: So you were in Montclair, right, the first one in
• 11:25
  Speaker 9: New Jersey Jersey imagery fortunately, right, So like to put
• 11:29
  Speaker 9: one in Brooklyn?
• 11:30
  Speaker 5: Now yes?
• 11:31
  Speaker 8: Different?
• 11:31
  Speaker 5: Right requires the state to approve it?
• 11:33
  Speaker 7: All right?
• 11:34
  Speaker 4: Okay, so you have the you have the fd D,
• 11:37
  Speaker 4: then you have the operational agreement. So now you're up
• 11:39
  Speaker 4: and running as far as you can. Now you can
• 11:42
  Speaker 4: have people buy your franchise. Right, that's only have to
• 11:45
  Speaker 4: battle because people have to actually buy your franchise. Yeah,
• 11:48
  Speaker 4: So what's the process for that? How did how did
• 11:51
  Speaker 4: you get the word out? How did you get people
• 11:53
  Speaker 4: interested in buying?
• 11:54
  Speaker 8: Like?
• 11:55
  Speaker 7: How did that? How was the first, the first person
• 11:57
  Speaker 7: that brought a franchise. How did that?
• 11:58
  Speaker 11: So?
• 11:59
  Speaker 6: I had so I owned a studio in Westfield, Montclair,
• 12:02
  Speaker 6: in Westfield, So in Westfield, I had a manager that
• 12:06
  Speaker 6: was so amazing. She was doing better than I could have.
• 12:11
  Speaker 6: And when you see talent like that on your staff,
• 12:14
  Speaker 6: you have to do something about it or else they'll leave,
• 12:17
  Speaker 6: They'll find another job. So I knew this position like.
• 12:20
  Speaker 6: She outgrew the position. So I talked to the company.
• 12:23
  Speaker 6: I spoke to you guys about and I was like,
• 12:26
  Speaker 6: how do I open up the first one?
• 12:28
  Speaker 5: How do I find people?
• 12:30
  Speaker 6: And they talked about a pizzeria that sold their first
• 12:33
  Speaker 6: one to their manager. They let their manager in, it
• 12:37
  Speaker 6: was already up and running. It would be great to
• 12:39
  Speaker 6: start with someone who knows the system. So I proposed
• 12:43
  Speaker 6: that offer to her and her husband, and she took it.
• 12:46
  Speaker 6: So actually she became the first franchise ee.
• 12:50
  Speaker 9: We have a slight franchise e story, like twelve years
• 12:54
  Speaker 9: ago we tried to get into a franchise Clostal I
• 12:58
  Speaker 9: said in an early episode.
• 12:59
  Speaker 8: But it was like, Yo, we needed five hundred.
• 13:01
  Speaker 9: Thousand, and we're like in our twenties, how are we
• 13:04
  Speaker 9: going to do this, but you've created a different that's
• 13:07
  Speaker 9: for people who wanted to get into the franchise position.
• 13:11
  Speaker 7: Yeah, can you talk about that.
• 13:13
  Speaker 5: I'm not gonna talk about it.
• 13:14
  Speaker 4: That's interesting because, like he said, a lot of France,
• 13:16
  Speaker 4: like McDonald's think is the most expensive.
• 13:18
  Speaker 5: A million dollars to get I think now is like right,
• 13:21
  Speaker 5: see what y'all did.
• 13:24
  Speaker 8: Shout out the homemade right all right?
• 13:27
  Speaker 4: So yeah, because it's like a lot of these franchises
• 13:30
  Speaker 4: like a million dollars, a million and a half, and
• 13:32
  Speaker 4: then you have to some of the franchise you have
• 13:34
  Speaker 4: to buy three locations.
• 13:36
  Speaker 7: But you can't just buy one location.
• 13:37
  Speaker 4: You got to have like a million dollars in investable assets,
• 13:40
  Speaker 4: all kinds of stuff.
• 13:41
  Speaker 7: It's not easy to open a franchise.
• 13:44
  Speaker 4: So, but your your moodel is different, right, Yes, so
• 13:47
  Speaker 4: before we've been talking, you have a you have a
• 13:49
  Speaker 4: sliding scale of the price range, right, Yes, anywhere from
• 13:52
  Speaker 4: thirty to ninety correct, depending on geographic locations.
• 13:56
  Speaker 11: Exactly.
• 14:21
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 14:24
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 14:28
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 14:33
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 14:37
  Speaker 1: some of the heinous migrant criminals caught because of President
• 14:40
  Speaker 1: Donald J.
• 14:41
  Speaker 2: Trump's leadership. I'm Christy Noman, the.
• 14:43
  Speaker 1: United States Secretary of Homeland Security. Under President Trump, attempted
• 14:48
  Speaker 1: illegal border crossings are at the lowest levels ever recorded,
• 14:52
  Speaker 1: and over one hundred thousand illegal aliens have been arrested.
• 14:55
  Speaker 1: If you are here illegally, your next you will be
• 14:59
  Speaker 1: fine nearly one thousand dollars a day, imprisoned and deported,
• 15:03
  Speaker 1: you will never return. But if you register using our
• 15:07
  Speaker 1: CBP home app and leave now, you could be allowed
• 15:10
  Speaker 1: to return legally.
• 15:11
  Speaker 2: Do what's right. Leave now.
• 15:14
  Speaker 1: Under President Trump, America's laws, border and families will be protected.
• 15:19
  Speaker 3: Sponsored by the United States Department of Homeland Security.