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Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

Fave Hits: Using a focus group of 1000 target customers to build your business and change the world, with Saalt’s Cherie Hoeger (Part 1)

Joining me on today’s episode is Cherie Hoeger, Founder of Saalt.

Saalt is a company aiming to modernize reusable period care. In 2018, Saalt launched its flagship product—the Saalt period cup—with the vision of making cleaner, more sustainable period care accessible to everyone. Leading Saalt's social impact efforts, Cherie began networking with impact partners to provide their period cups to underprivileged girls and women so they could confidently manage their periods, stay in school, and lift themselves out of poverty.

The lightbulb moment came to Cherie after a phone call with her aunt…

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