The Story America Told Itself
What if one minute of advertising could tell the story of an entire civilization?
Tonight, on The Marketplace, we begin with a 1957 Chevrolet radio commercial and Dinah Shore’s beloved See the USA in Your Chevrolet. Together, they reveal far more than a new automobile. They reveal what millions of Americans believed about progress, freedom, family, craftsmanship, and tomorrow itself.
From the little station on Commercial Street in Atchison, Kansas, we explore the engineering behind the iconic ‘57 Chevy, the birth of the Interstate Highway System, the optimism of postwar America, and the…
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