CPG Due Diligence: The Operator Framework Behind a $1B Exit | Keith Levy Part 1
Keith Levy, Operating Partner at Sonoma Brands Capital
Keith Levy won't open the P&L until the founder passes. "If that one doesn't pass the sniff test, you don't even get to the product, the margin structure, the P&L, none of it."
Keith is an Operating Partner at Sonoma Brands Capital and spent years buying companies for Mars Wrigley. He walks Kison through his five-pillar diligence sequence: founder, product-market fit, go-to-market, how the product is made, and financials last. A deal can fall apart at any one of those steps.
He covers how a founder's candor about risk tells you whether to…
The skinny
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