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Mission-Driven Business Growth: Scaling a Purpose-First Brand with Jacob Johnson
In this episode of The Growth Class, host Phil Masiello interviews Jacob Johnson, CEO and founder of Calyan Wax Co., a mission‑driven home fragrance company that crafts clean, soy‑based candles and donates a portion of revenue to combat human trafficking in the United States.
Jacob shares how Calyan evolved from a garage startup into a growing business with a purpose beyond profit, highlighting the challenges of balancing financial sustainability with social impact and the importance of building leadership teams to support long‑term growth.
He also breaks down how finding product‑market fit…
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