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SBP 130: Zombie Metrics - Post Pod Discussion.
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Marc Binkley and Vassilis Douros discuss their insights from their recent episode featuring Dale Harrison, Zombie Metrics: Don't Fall for Misleading Data.
They explore the concept of 'zombie metrics' in marketing, the outdated funnel model, and the importance of intent data.
The discussion highlights the importance of data literacy among marketers and the significance of marketing effectiveness principles in driving business results. Our hosts reflect on the evolving landscape of marketing and the necessity of adapting to new insights and methodologies.
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