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Latest / WIN/WIN: Women in Innovation

#60 Laura Joss | Global Director, CX Product Research @ Motorola

In this episode, Laura Joss talks about how she brought her academic background in behavior and decision-making, including a PhD in cognitive neuroscience, to the product research team at Motorola. She explains how her job has changed during her 11 year tenure, how she built an all-female international team, and why starting with a solid question can open opportunities to improve and make meaningful innovations.

Listen for advice on:

Integrating research into product development teams

Utilizing outside perspectives for feedback on projects

Getting stakeholders to commit to using research data…

The skinny

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