New Coke: The Profit Margin of Nothing
Dive into the corporate graveyard where the ghost of New Coke still whispers, and discover how its infamous failure in 1985—dubbed the "Brand Shame"—casts a long shadow over today's tech giants. Host Marcus, ever the impassioned cynic, locks horns with the rigorously analytical Katie as they dissect "Project Kansas." Was it a calculated "structural optimization" or, as Marcus vehemently argues, a "corporate vandalism of a cathedral," a grand betrayal of collective memory? This episode unpacks how a data-driven misstep became a visceral, collective rejection, exposing the perils of…
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