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Startup Funding Espresso – How To Sell Into the Enterprise
How To Sell Into the Enterprise Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The best asset in raising funding is growing traction with customers. Knowing how to sell into the enterprise is a key skill that founders should have. Here are the steps for selling into the enterprise: Find a champion for your product within the target company. This is typically the person who owns the problem your product solves. They need to be at the executive level in order to make buying decisions, or someone who has a connection to them…
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