How Many Times Before Someone Buys From You?

Getting Heard: The Daily Pod Shot · Aug 18, 2026 · 6m

How many times do you reckon somebody has to hear from you before they'll buy from you? Have a number in your head before you press play, because I'd put money on it being too low.

Nearly everyone still quotes the rule of seven. It came out of 1930s Hollywood, it was about filling cinema seats, and it was never even seven in the first place. The research has moved a very long way since then, and in this episode I take you through where the number actually sits now, why it goes up again every single time somebody studies it, and what that means for you if you're running your business on your…