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Lessons - He Said No to Every Shortcut and Built a $3.6B Company | Will Ahmed - WHOOP Founder & CEO

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In this "Lessons" episode, Will Ahmed, Founder & CEO of WHOOP, explains why the greatest risk in business isn’t pursuing bold innovation—it’s playing it safe. He shares how taking calculated technology risks can reduce long-term strategic risk, why founders should build products for the market of tomorrow instead of today, and how ambitious missions naturally attract exceptional talent. Will also reflects on his personal evolution as a leader, revealing how learning to embrace rejection, welcome feedback, and…

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