Latest / Fintech Conversations with Fexingo: Banking, Payments, and Financial Software Companies
How Fintechs Use Stored Value for Embedded Loyalty
Episode 73 of Fintech Conversations with Fexingo dives into stored-value wallets as an embedded loyalty tool. Lucas and Luna unpack how brands like Starbucks and Walmart have turned prepaid balances into sticky ecosystems, and explore a surprising case: a regional gas station chain that boosted repeat visits 40% by launching its own stored-value card tied to discounts and gamified rewards. They contrast this with traditional points programs, discuss the economics of float income and breakage, and look ahead to regulatory shifts around unclaimed property. A practical look at why more fintechs…
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