Latest / Fire Footwear: Sneakers Talk (with Matt Frates) / StockX and the Ideals of Authenticity

Transcript

StockX and the Ideals of Authenticity · Fire Footwear: Sneakers Talk (with Matt Frates)

• 0:00
  Stockx
• 0:01
  is
• 0:01
  in
• 0:01
  trouble
• 0:01
  because
• 0:02
  they
• 0:02
  don't
• 0:02
  know
• 0:02
  what
• 0:03
  authentic
• 0:03
  shoes
• 0:04
  actually
• 0:04
  are.
• 0:05
  We're
• 0:05
  going
• 0:05
  to
• 0:05
  talk
• 0:05
  about
• 0:05
  it
• 0:06
  this
• 0:06
  time
• 0:06
  on
• 0:06
  Fire
• 0:07
  Footwear.
• 0:25
  Welcome
• 0:25
  back
• 0:25
  to
• 0:25
  Fire
• 0:25
  Footwear,
• 0:26
  everybody.
• 0:26
  As
• 0:27
  always,
• 0:27
  this
• 0:27
  is
• 0:27
  your
• 0:27
  host,
• 0:28
  Matt
• 0:28
  Fraits.
• 0:28
  I
• 0:28
  hope
• 0:28
  that
• 0:28
  this
• 0:29
  finds
• 0:29
  you
• 0:29
  well.
• 0:30
  And
• 0:30
  I
• 0:30
  want
• 0:30
  to
• 0:30
  thank
• 0:30
  everybody
• 0:31
  who
• 0:31
  has
• 0:31
  stuck
• 0:31
  with
• 0:31
  this
• 0:31
  podcast
• 0:32
  from
• 0:32
  beginning
• 0:33
  to
• 0:33
  now
• 0:33
  to
• 0:33
  the
• 0:33
  middle.
• 0:34
  It
• 0:34
  doesn't
• 0:34
  really
• 0:34
  matter.
• 0:35
  Y'all
• 0:35
  are
• 0:36
  really
• 0:36
  great.
• 0:36
  And
• 0:36
  I
• 0:37
  just
• 0:37
  want
• 0:37
  to
• 0:37
  say
• 0:37
  thank
• 0:37
  you
• 0:38
  as
• 0:38
  I'm
• 0:38
  continuing
• 0:38
  to
• 0:39
  go
• 0:39
  through
• 0:39
  some
• 0:39
  hard
• 0:39
  times.
• 0:40
  But
• 0:40
  I
• 0:40
  will
• 0:40
  tell
• 0:40
  you
• 0:41
  that
• 0:41
  I'm
• 0:41
  going
• 0:41
  to
• 0:41
  be
• 0:42
  headed
• 0:42
  home,
• 0:42
  back
• 0:42
  to
• 0:42
  the
• 0:43
  studio
• 0:43
  pretty
• 0:44
  soon.
• 0:44
  So
• 0:44
  this
• 0:45
  is
• 0:45
  all
• 0:45
  going
• 0:45
  to
• 0:45
  change,
• 0:45
  and
• 0:46
  we're
• 0:46
  going
• 0:46
  to
• 0:46
  get
• 0:46
  back
• 0:46
  to
• 0:46
  our
• 0:47
  regular
• 0:47
  cadence.
• 0:48
  But
• 0:48
  I
• 0:48
  did
• 0:48
  want
• 0:48
  to
• 0:48
  put
• 0:49
  out
• 0:49
  an
• 0:49
  episode
• 0:49
  this
• 0:49
  week
• 0:50
  because
• 0:50
  I
• 0:50
  wanted
• 0:50
  to
• 0:50
  talk
• 0:51
  about
• 0:51
  this
• 0:51
  whole
• 0:51
  thing
• 0:52
  with
• 0:52
  Stockx
• 0:53
  and
• 0:53
  really
• 0:54
  as
• 0:54
  it
• 0:54
  relates
• 0:54
  to
• 0:54
  the
• 0:55
  idea
• 0:55
  of
• 0:56
  authenticity.
• 0:57
  Now,
• 0:57
  last
• 0:58
  week,
• 0:58
  I
• 0:58
  talked
• 0:58
  about
• 0:58
  DJ
• 0:59
  Clark
• 0:59
  Kent.
• 0:59
  I
• 1:00
  talked
• 1:00
  about
• 1:00
  his
• 1:00
  passing,
• 1:01
  and
• 1:01
  I
• 1:01
  talked
• 1:02
  about
• 1:02
  what
• 1:02
  that
• 1:02
  meant
• 1:02
  to
• 1:02
  the
• 1:03
  culture.
• 1:03
  And
• 1:04
  I
• 1:04
  think
• 1:04
  it's
• 1:04
  very
• 1:04
  important
• 1:05
  to
• 1:05
  acknowledge
• 1:06
  the
• 1:06
  fact
• 1:06
  that
• 1:06
  I
• 1:07
  think
• 1:07
  the
• 1:07
  idea
• 1:07
  of
• 1:08
  authenticity
• 1:08
  in
• 1:09
  the
• 1:09
  way
• 1:09
  that
• 1:09
  I
• 1:09
  think
• 1:09
  that
• 1:10
  it's
• 1:10
  very
• 1:10
  important,
• 1:11
  kind
• 1:11
  of
• 1:11
  originated
• 1:12
  from
• 1:12
  DJ
• 1:12
  Clark
• 1:13
  Kent.
• 1:13
  And
• 1:13
  over
• 1:13
  the
• 1:14
  years
• 1:14
  and
• 1:14
  decades
• 1:14
  that
• 1:15
  he's
• 1:15
  been
• 1:15
  involved
• 1:16
  and
• 1:16
  over
• 1:16
  the
• 1:16
  decades
• 1:17
  that
• 1:17
  sneaker
• 1:18
  culture
• 1:18
  has
• 1:18
  evolved,
• 1:19
  I
• 1:19
  think
• 1:20
  the
• 1:20
  idea
• 1:20
  of
• 1:20
  authenticity
• 1:21
  has
• 1:21
  changed.
• 1:22
  And
• 1:22
  where
• 1:22
  does
• 1:22
  StockX
• 1:23
  fit
• 1:23
  into
• 1:23
  that?
• 1:24
  Well,
• 1:24
  it's
• 1:24
  a
• 1:24
  little
• 1:25
  complicated,
• 1:25
  but
• 1:25
  I
• 1:26
  think
• 1:26
  on
• 1:26
  the
• 1:26
  surface,
• 1:27
  or
• 1:27
  at
• 1:27
  least
• 1:27
  overtly
• 1:28
  in
• 1:28
  the
• 1:29
  news,
• 1:29
  Stockx
• 1:29
  was
• 1:30
  sued
• 1:30
  by
• 1:30
  Nike.
• 1:30
  I
• 1:31
  think
• 1:31
  it
• 1:31
  was
• 1:31
  a
• 1:31
  handful
• 1:31
  of
• 1:32
  years
• 1:32
  back,
• 1:32
  and
• 1:32
  I'm
• 1:32
  pretty
• 1:33
  sure
• 1:33
  I
• 1:33
  did
• 1:33
  an
• 1:34
  episode
• 1:34
  on
• 1:34
  that
• 1:35
  at
• 1:35
  some
• 1:35
  point.
• 1:36
  And
• 1:36
  I'm
• 1:36
  sure
• 1:36
  Sock
• 1:36
  Jake
• 1:37
  has
• 1:37
  talked
• 1:37
  about
• 1:37
  that
• 1:37
  in
• 1:38
  detail.
• 1:38
  I
• 1:38
  know
• 1:39
  he
• 1:39
  has
• 1:39
  talked
• 1:39
  about
• 1:39
  it
• 1:40
  on
• 1:40
  Twitter.
• 1:40
  So
• 1:41
  if
• 1:41
  you're
• 1:41
  looking
• 1:41
  for
• 1:41
  the
• 1:41
  real
• 1:42
  nitty
• 1:42
  gritty
• 1:42
  details
• 1:43
  definitely
• 1:43
  go
• 1:43
  to
• 1:43
  him
• 1:44
  because
• 1:44
  as
• 1:44
  I
• 1:44
  always
• 1:44
  say,
• 1:45
  he's
• 1:45
  doing
• 1:45
  some
• 1:45
  of
• 1:45
  the
• 1:45
  best
• 1:46
  work
• 1:46
  in
• 1:46
  sneaker
• 1:47
  content
• 1:47
  out
• 1:47
  there.
• 1:48
  But
• 1:48
  the
• 1:48
  idea
• 1:49
  was
• 1:49
  that
• 1:50
  Nike
• 1:50
  tried
• 1:50
  to
• 1:51
  put
• 1:51
  fakes
• 1:51
  through
• 1:51
  StockX
• 1:52
  authentication
• 1:53
  process,
• 1:54
  and
• 1:54
  they
• 1:54
  failed.
• 1:55
  And
• 1:55
  that's
• 1:56
  where
• 1:56
  we
• 1:56
  are
• 1:56
  today.
• 1:57
  I
• 1:57
  believe
• 1:58
  in
• 1:58
  court,
• 1:59
  Stockx
• 1:59
  copped
• 2:00
  to
• 2:00
  the
• 2:00
  fact
• 2:00
  that
• 2:01
  they
• 2:01
  don't
• 2:01
  know
• 2:01
  really
• 2:02
  how
• 2:02
  to
• 2:02
  authenticate
• 2:03
  shoes
• 2:03
  or
• 2:03
  they
• 2:04
  don't
• 2:04
  know
• 2:04
  with
• 2:04
  100%
• 2:05
  certainty
• 2:06
  whether
• 2:06
  the
• 2:06
  shoes
• 2:06
  that
• 2:07
  they
• 2:07
  pass
• 2:07
  on
• 2:08
  are
• 2:08
  100%
• 2:09
  authentic.
• 2:10
  And
• 2:11
  that
• 2:11
  is
• 2:11
  really
• 2:11
  a
• 2:12
  problem.
• 2:12
  So
• 2:13
  this
• 2:13
  all
• 2:13
  kind
• 2:13
  of
• 2:13
  goes
• 2:14
  back
• 2:14
  to
• 2:14
  the
• 2:14
  idea
• 2:15
  of
• 2:15
  authenticity,
• 2:16
  but
• 2:16
  it
• 2:16
  also
• 2:16
  goes
• 2:16
  back
• 2:17
  to
• 2:17
  the
• 2:17
  idea
• 2:17
  and
• 2:18
  the
• 2:18
  presence
• 2:18
  of
• 2:19
  fake
• 2:19
  sneakers
• 2:20
  in
• 2:20
  the
• 2:20
  culture.
• 2:21
  Fake
• 2:21
  sneakers
• 2:22
  have
• 2:22
  always
• 2:22
  been
• 2:23
  around.
• 2:23
  They
• 2:23
  have
• 2:23
  been
• 2:24
  around
• 2:24
  for
• 2:24
  decades,
• 2:25
  and
• 2:26
  they
• 2:26
  have
• 2:26
  changed
• 2:27
  over
• 2:27
  those
• 2:27
  decades,
• 2:28
  I
• 2:28
  think
• 2:28
  the
• 2:28
  perception
• 2:29
  was
• 2:29
  that
• 2:29
  fakes
• 2:30
  were
• 2:30
  bad
• 2:31
  because
• 2:31
  of
• 2:31
  the
• 2:31
  fact
• 2:31
  that
• 2:32
  they
• 2:32
  just
• 2:32
  were
• 2:32
  bad.
• 2:33
  They
• 2:33
  were
• 2:33
  quality
• 2:34
  bad.
• 2:35
  And
• 2:35
  I
• 2:35
  think
• 2:35
  nowadays
• 2:36
  that
• 2:36
  has
• 2:36
  changed
• 2:37
  a
• 2:37
  lot.
• 2:37
  I
• 2:38
  talk
• 2:38
  a
• 2:38
  lot
• 2:38
  about
• 2:39
  the
• 2:39
  rep
• 2:39
  market,
• 2:39
  fake
• 2:40
  market,
• 2:40
  whatever
• 2:40
  you
• 2:40
  want
• 2:41
  to
• 2:41
  call
• 2:41
  it,
• 2:41
  because
• 2:41
  I
• 2:42
  do
• 2:42
  think
• 2:42
  that
• 2:42
  it
• 2:42
  holds
• 2:43
  a
• 2:43
  very
• 2:43
  specific
• 2:44
  place
• 2:44
  within
• 2:45
  this
• 2:45
  culture
• 2:46
  because
• 2:46
  I
• 2:46
  think
• 2:46
  that
• 2:47
  it
• 2:47
  represents
• 2:48
  kind
• 2:49
  of
• 2:49
  sort
• 2:49
  of
• 2:49
  what
• 2:49
  makes
• 2:50
  sneaker
• 2:50
  culture.
• 2:50
  I
• 2:51
  don't
• 2:51
  want
• 2:51
  to
• 2:51
  say
• 2:51
  bad,
• 2:52
  but
• 2:52
  I
• 2:52
  think
• 2:52
  what
• 2:52
  makes
• 2:53
  it
• 2:53
  a
• 2:53
  little
• 2:53
  bit
• 2:54
  toxic
• 2:54
  these
• 2:54
  days,
• 2:55
  because
• 2:56
  I
• 2:56
  think
• 2:56
  what
• 2:56
  it
• 2:56
  represents
• 2:57
  is
• 2:58
  the
• 2:58
  ability
• 2:58
  to
• 2:59
  have
• 2:59
  availability
• 3:00
  of
• 3:00
  all
• 3:00
  of
• 3:00
  the
• 3:01
  shoes
• 3:01
  that
• 3:01
  you
• 3:02
  want.
• 3:02
  And
• 3:02
  the
• 3:03
  idea
• 3:03
  that
• 3:03
  you
• 3:03
  can
• 3:03
  get
• 3:04
  anything
• 3:04
  that
• 3:04
  you
• 3:05
  want
• 3:05
  at
• 3:05
  a
• 3:05
  super
• 3:06
  high
• 3:06
  level
• 3:06
  of
• 3:06
  quality
• 3:07
  for
• 3:07
  the
• 3:07
  most
• 3:07
  part,
• 3:08
  makes
• 3:08
  it
• 3:09
  so
• 3:09
  that
• 3:09
  you
• 3:09
  don't
• 3:10
  have
• 3:10
  to
• 3:10
  worry
• 3:10
  about
• 3:10
  anything
• 3:11
  that
• 3:11
  happens
• 3:11
  in
• 3:11
  sneaker
• 3:12
  culture.
• 3:12
  You
• 3:12
  don't
• 3:12
  have
• 3:12
  to
• 3:13
  worry
• 3:13
  about
• 3:13
  whether
• 3:13
  shoes
• 3:14
  are
• 3:14
  going
• 3:14
  to
• 3:14
  sell
• 3:14
  out.
• 3:15
  You
• 3:15
  don't
• 3:15
  really
• 3:15
  have
• 3:16
  to
• 3:16
  worry
• 3:16
  about
• 3:16
  anything.
• 3:17
  And
• 3:17
  I
• 3:17
  think
• 3:18
  on
• 3:18
  the
• 3:18
  surface,
• 3:19
  I
• 3:19
  used
• 3:19
  to
• 3:19
  believe
• 3:20
  that
• 3:20
  that
• 3:20
  was
• 3:21
  okay
• 3:21
  because
• 3:21
  that
• 3:22
  we
• 3:22
  should
• 3:22
  all
• 3:22
  have
• 3:22
  access
• 3:23
  to
• 3:23
  shoes.
• 3:24
  But
• 3:24
  as
• 3:24
  I've
• 3:24
  been
• 3:24
  doing
• 3:25
  content
• 3:25
  more,
• 3:25
  and
• 3:25
  I've
• 3:26
  talked
• 3:26
  about
• 3:26
  this
• 3:26
  before,
• 3:27
  I
• 3:27
  think
• 3:27
  that
• 3:27
  my
• 3:28
  views
• 3:28
  have
• 3:28
  changed
• 3:29
  on
• 3:29
  it.
• 3:29
  I
• 3:30
  certainly
• 3:30
  am
• 3:31
  not
• 3:31
  going
• 3:31
  to
• 3:31
  stop
• 3:31
  wearing
• 3:32
  the
• 3:32
  ones
• 3:32
  that
• 3:32
  I
• 3:32
  own,
• 3:33
  but
• 3:33
  I
• 3:33
  have
• 3:34
  definitely
• 3:34
  stopped
• 3:35
  engaging
• 3:36
  in
• 3:36
  that
• 3:36
  space
• 3:37
  the
• 3:37
  way
• 3:37
  that
• 3:37
  I
• 3:37
  used
• 3:37
  to.
• 3:38
  I
• 3:38
  still
• 3:39
  think
• 3:39
  that
• 3:39
  it's
• 3:39
  very
• 3:39
  important
• 3:40
  to
• 3:40
  have
• 3:41
  my
• 3:41
  fingers
• 3:41
  in
• 3:42
  on
• 3:42
  that
• 3:42
  particular
• 3:43
  space
• 3:43
  because
• 3:43
  I
• 3:44
  think
• 3:44
  it's
• 3:44
  important
• 3:44
  to
• 3:44
  see
• 3:44
  what
• 3:45
  is
• 3:45
  happening
• 3:45
  there.
• 3:46
  Because
• 3:46
  I
• 3:46
  do
• 3:46
  believe
• 3:47
  that
• 3:47
  fake
• 3:47
  shoes,
• 3:48
  I
• 3:48
  do
• 3:48
  believe
• 3:49
  that
• 3:49
  the
• 3:49
  fake
• 3:49
  market
• 3:50
  does
• 3:50
  tell
• 3:50
  us
• 3:50
  a
• 3:51
  lot
• 3:51
  about
• 3:51
  what
• 3:52
  is
• 3:52
  happening
• 3:52
  in
• 3:53
  sneaker
• 3:53
  culture.
• 3:54
  And
• 3:54
  I
• 3:54
  think
• 3:55
  when
• 3:55
  you
• 3:55
  look
• 3:55
  today,
• 3:56
  you
• 3:56
  see
• 3:57
  that
• 3:57
  many
• 3:57
  people
• 3:57
  are
• 3:58
  still
• 3:58
  buying
• 3:58
  the
• 3:58
  same
• 3:59
  things
• 3:59
  from
• 3:59
  five,
• 4:00
  six,
• 4:00
  seven
• 4:01
  years
• 4:01
  ago.
• 4:02
  You
• 4:02
  don't
• 4:02
  see
• 4:02
  as
• 4:03
  many
• 4:03
  fakes
• 4:03
  of
• 4:03
  things
• 4:04
  that
• 4:04
  are
• 4:04
  coming
• 4:04
  out
• 4:04
  now.
• 4:05
  And
• 4:05
  that
• 4:05
  is
• 4:06
  indicative
• 4:06
  of
• 4:06
  the
• 4:07
  fact
• 4:07
  that
• 4:07
  the
• 4:07
  culture
• 4:08
  has
• 4:08
  changed.
• 4:08
  It
• 4:08
  is
• 4:08
  indicative
• 4:09
  of
• 4:09
  the
• 4:09
  fact
• 4:09
  that
• 4:09
  the
• 4:10
  economics
• 4:10
  of
• 4:10
  sneakers
• 4:11
  has
• 4:11
  changed
• 4:11
  to
• 4:11
  the
• 4:11
  point
• 4:12
  that
• 4:12
  we
• 4:13
  are
• 4:13
  so
• 4:13
  oversaturated
• 4:14
  with
• 4:14
  shoes
• 4:15
  that
• 4:15
  we
• 4:15
  don't
• 4:16
  see
• 4:16
  them
• 4:16
  the
• 4:16
  way
• 4:16
  that
• 4:17
  we
• 4:17
  used
• 4:17
  to.
• 4:18
  Maybe
• 4:18
  that
• 4:18
  will
• 4:18
  change
• 4:19
  with
• 4:19
  the
• 4:19
  new
• 4:20
  CEO.
• 4:20
  I
• 4:20
  know
• 4:20
  that
• 4:21
  they're
• 4:21
  going
• 4:21
  to
• 4:21
  go
• 4:21
  for
• 4:21
  more
• 4:22
  exclusivity,
• 4:23
  which
• 4:23
  is
• 4:23
  going
• 4:23
  to
• 4:24
  drive
• 4:24
  up
• 4:24
  hype.
• 4:25
  But
• 4:25
  resell
• 4:26
  has
• 4:26
  been
• 4:26
  around
• 4:27
  in
• 4:27
  the
• 4:27
  way
• 4:27
  that
• 4:27
  we
• 4:28
  know
• 4:28
  it
• 4:28
  today
• 4:28
  for
• 4:29
  a
• 4:29
  little
• 4:29
  over
• 4:29
  a
• 4:30
  decade.
• 4:30
  I
• 4:30
  would
• 4:30
  say
• 4:31
  resell
• 4:31
  always
• 4:32
  did
• 4:32
  exist.
• 4:33
  It
• 4:33
  just
• 4:33
  existed
• 4:33
  in
• 4:34
  a
• 4:34
  much
• 4:34
  different
• 4:34
  way.
• 4:35
  People
• 4:36
  did
• 4:36
  that
• 4:36
  on
• 4:36
  the
• 4:36
  side.
• 4:37
  At
• 4:37
  the
• 4:37
  advent
• 4:38
  of
• 4:38
  Craigslist,
• 4:39
  you
• 4:39
  were
• 4:39
  seeing
• 4:39
  a
• 4:39
  lot
• 4:39
  of
• 4:39
  people
• 4:40
  trying
• 4:40
  to
• 4:40
  sell
• 4:40
  shoes
• 4:40
  on
• 4:41
  Craigslist,
• 4:41
  and
• 4:42
  that
• 4:42
  turned
• 4:42
  into
• 4:42
  Facebook
• 4:43
  marketplace.
• 4:44
  Prior
• 4:44
  to
• 4:44
  that,
• 4:44
  you'd
• 4:45
  had
• 4:45
  message
• 4:45
  boards,
• 4:46
  you
• 4:46
  had
• 4:46
  ebay,
• 4:47
  the
• 4:47
  early
• 4:47
  days
• 4:47
  of
• 4:48
  ebay.
• 4:48
  And
• 4:49
  that's
• 4:49
  how
• 4:49
  people
• 4:49
  would
• 4:50
  swap
• 4:50
  shoes.
• 4:51
  Nowadays,
• 4:51
  if
• 4:51
  you
• 4:52
  want
• 4:52
  to
• 4:52
  pay
• 4:52
  resell,
• 4:53
  it
• 4:53
  is
• 4:53
  as
• 4:53
  easy
• 4:53
  as
• 4:53
  picking
• 4:54
  up
• 4:54
  your
• 4:54
  phone,
• 4:55
  clicking
• 4:55
  a
• 4:56
  couple
• 4:56
  of
• 4:56
  times,
• 4:56
  and
• 4:57
  paying
• 4:57
  what
• 4:57
  the
• 4:57
  going
• 4:58
  rate
• 4:58
  is
• 4:58
  of
• 4:59
  a
• 4:59
  shoe.
• 4:59
  And
• 5:00
  the
• 5:00
  going
• 5:00
  rate
• 5:00
  in
• 5:00
  a
• 5:01
  lot
• 5:01
  of
• 5:01
  cases
• 5:01
  is
• 5:02
  way
• 5:02
  higher
• 5:03
  than
• 5:03
  the
• 5:03
  actual
• 5:04
  retail
• 5:04
  price
• 5:04
  of
• 5:04
  the
• 5:05
  shoe.
• 5:05
  Not
• 5:05
  to
• 5:05
  sound
• 5:05
  like
• 5:05
  Bob
• 5:06
  Barker
• 5:06
  here,
• 5:07
  but
• 5:07
  that's
• 5:07
  where
• 5:07
  resell
• 5:08
  has
• 5:08
  kind
• 5:09
  of
• 5:09
  become
• 5:09
  another
• 5:10
  part
• 5:10
  and
• 5:10
  embedded
• 5:11
  into
• 5:11
  this
• 5:12
  culture.
• 5:12
  And
• 5:13
  it's
• 5:13
  a
• 5:13
  very
• 5:14
  polarizing
• 5:14
  aspect,
• 5:15
  Much
• 5:15
  the
• 5:15
  same
• 5:16
  as
• 5:16
  fake
• 5:16
  sneakers
• 5:17
  are
• 5:17
  in
• 5:18
  the
• 5:18
  culture.
• 5:18
  People
• 5:19
  see
• 5:19
  resell
• 5:20
  basically
• 5:20
  black
• 5:21
  and
• 5:21
  white.
• 5:21
  You
• 5:21
  either
• 5:22
  love
• 5:22
  it
• 5:22
  or
• 5:22
  you
• 5:22
  hate
• 5:23
  it.
• 5:23
  I
• 5:23
  think
• 5:24
  there
• 5:24
  is
• 5:24
  a
• 5:24
  lot
• 5:24
  of
• 5:24
  gray
• 5:25
  area,
• 5:25
  There's
• 5:25
  a
• 5:25
  lot
• 5:25
  of
• 5:25
  in
• 5:26
  between
• 5:26
  as
• 5:26
  to
• 5:26
  what
• 5:26
  resale
• 5:27
  means.
• 5:28
  But
• 5:28
  resell
• 5:28
  has
• 5:29
  changed
• 5:29
  a
• 5:29
  lot
• 5:29
  in
• 5:29
  the
• 5:29
  way
• 5:30
  that
• 5:30
  we
• 5:30
  know
• 5:30
  sneakers
• 5:31
  today,
• 5:31
  and
• 5:32
  that
• 5:32
  is
• 5:32
  because
• 5:32
  I
• 5:32
  talked
• 5:33
  about
• 5:33
  last
• 5:33
  week
• 5:33
  when
• 5:33
  it
• 5:34
  came
• 5:34
  to
• 5:34
  authenticity,
• 5:35
  about
• 5:35
  the
• 5:35
  idea
• 5:36
  of
• 5:36
  authenticity,
• 5:37
  of
• 5:37
  wearing
• 5:37
  what
• 5:37
  you
• 5:38
  like
• 5:38
  and
• 5:39
  staying
• 5:39
  authentic
• 5:40
  to
• 5:40
  who
• 5:40
  you
• 5:40
  are
• 5:41
  as
• 5:41
  an
• 5:41
  individual,
• 5:42
  especially
• 5:42
  within
• 5:43
  this
• 5:43
  culture,
• 5:44
  to
• 5:44
  not
• 5:44
  just
• 5:44
  to
• 5:45
  conform
• 5:45
  to
• 5:45
  hype
• 5:46
  and
• 5:46
  trends
• 5:47
  and
• 5:47
  wear
• 5:47
  what
• 5:48
  you
• 5:48
  like.
• 5:49
  I
• 5:49
  think
• 5:49
  that
• 5:49
  the
• 5:49
  market
• 5:50
  has
• 5:50
  evolved
• 5:50
  in
• 5:51
  a
• 5:51
  way
• 5:51
  that
• 5:51
  we
• 5:51
  are
• 5:52
  allowed
• 5:52
  to
• 5:52
  do
• 5:52
  that
• 5:52
  a
• 5:53
  little
• 5:53
  bit
• 5:53
  more,
• 5:54
  because
• 5:54
  it's
• 5:54
  not
• 5:54
  just
• 5:55
  jordans,
• 5:55
  it's
• 5:56
  not
• 5:56
  just
• 5:56
  dunks,
• 5:57
  it's
• 5:57
  asics,
• 5:58
  it's
• 5:58
  new
• 5:58
  balances,
• 5:59
  it's
• 5:59
  crocs,
• 5:59
  even.
• 6:00
  There's
• 6:00
  a
• 6:00
  lot
• 6:01
  of
• 6:01
  options.
• 6:02
  But
• 6:02
  still,
• 6:02
  resell
• 6:03
  exists
• 6:04
  because
• 6:04
  within
• 6:04
  this
• 6:05
  culture,
• 6:05
  hype
• 6:06
  and
• 6:07
  celebrities,
• 6:07
  within
• 6:08
  this
• 6:08
  culture,
• 6:09
  they
• 6:09
  drive
• 6:10
  a
• 6:10
  lot
• 6:10
  of
• 6:10
  what
• 6:10
  people
• 6:11
  want.
• 6:11
  Travis
• 6:12
  Scott,
• 6:12
  even
• 6:12
  though
• 6:13
  he's
• 6:13
  come
• 6:13
  out
• 6:13
  with
• 6:13
  so
• 6:13
  many
• 6:14
  silhouettes,
• 6:15
  his
• 6:15
  shoes
• 6:15
  still
• 6:16
  sell.
• 6:16
  They
• 6:17
  probably
• 6:17
  always
• 6:18
  will
• 6:18
  sell.
• 6:19
  Ama
• 6:19
  maniere
• 6:20
  has
• 6:20
  been
• 6:20
  seeing
• 6:20
  a
• 6:21
  downturn
• 6:21
  in
• 6:22
  their
• 6:22
  sales,
• 6:22
  and
• 6:23
  there
• 6:23
  have
• 6:23
  been
• 6:23
  a
• 6:23
  lot
• 6:23
  of
• 6:24
  ama
• 6:24
  manieres.
• 6:25
  They
• 6:25
  don't
• 6:26
  seem
• 6:26
  to
• 6:26
  hold
• 6:26
  the
• 6:26
  same
• 6:27
  gravitas
• 6:28
  as
• 6:28
  Travis
• 6:29
  Scott.
• 6:29
  There
• 6:30
  are
• 6:30
  just
• 6:30
  people
• 6:30
  within
• 6:31
  the
• 6:31
  culture
• 6:31
  that
• 6:31
  are
• 6:31
  going
• 6:31
  to
• 6:32
  sell
• 6:32
  shoes,
• 6:32
  period.
• 6:33
  There
• 6:33
  are
• 6:33
  just
• 6:34
  shoes
• 6:34
  that
• 6:34
  are
• 6:34
  going
• 6:34
  to
• 6:35
  be
• 6:35
  hyped,
• 6:35
  and
• 6:35
  they're
• 6:36
  going
• 6:36
  to
• 6:36
  cost
• 6:36
  more
• 6:37
  on
• 6:37
  the
• 6:37
  resale
• 6:38
  market
• 6:38
  than
• 6:38
  anything
• 6:39
  else.
• 6:39
  And
• 6:40
  when
• 6:40
  you
• 6:40
  really
• 6:40
  think
• 6:40
  about
• 6:41
  it,
• 6:41
  it's
• 6:41
  capitalism,
• 6:42
  and
• 6:42
  it's
• 6:43
  really
• 6:43
  what
• 6:43
  the
• 6:44
  market
• 6:44
  drives.
• 6:45
  Things
• 6:45
  are
• 6:46
  what
• 6:46
  people
• 6:47
  say,
• 6:47
  that
• 6:47
  they
• 6:47
  are
• 6:47
  worth
• 6:47
  what
• 6:48
  they're
• 6:48
  willing
• 6:48
  to
• 6:48
  pay
• 6:49
  for
• 6:49
  them.
• 6:50
  And
• 6:50
  so
• 6:50
  while
• 6:50
  at
• 6:50
  the
• 6:51
  beginning
• 6:51
  I
• 6:51
  saw
• 6:51
  resale
• 6:52
  as
• 6:52
  this
• 6:52
  evil,
• 6:53
  I
• 6:53
  think
• 6:53
  it's
• 6:54
  a
• 6:54
  necessary
• 6:54
  evil
• 6:55
  within
• 6:55
  this
• 6:55
  culture.
• 6:56
  But
• 6:57
  it's
• 6:57
  twofold.
• 6:58
  Because
• 6:58
  when
• 6:58
  you
• 6:59
  go
• 6:59
  to
• 6:59
  the
• 6:59
  resale
• 6:59
  market,
• 7:00
  no
• 7:00
  matter
• 7:00
  what
• 7:01
  your
• 7:01
  income
• 7:01
  situation
• 7:02
  is,
• 7:02
  no
• 7:02
  matter
• 7:03
  what
• 7:03
  shoe,
• 7:03
  it
• 7:03
  is
• 7:03
  that
• 7:03
  you
• 7:04
  are
• 7:04
  looking
• 7:04
  for.
• 7:05
  Your
• 7:05
  hard
• 7:06
  earned
• 7:06
  money
• 7:06
  is
• 7:07
  going
• 7:07
  into
• 7:07
  buying
• 7:08
  this
• 7:08
  shoe.
• 7:09
  And
• 7:09
  it's
• 7:09
  no
• 7:09
  different
• 7:10
  than
• 7:10
  if
• 7:10
  you
• 7:10
  buy
• 7:10
  it
• 7:11
  from
• 7:11
  Nike
• 7:11
  or
• 7:12
  New
• 7:12
  Balance
• 7:12
  or
• 7:12
  Adidas.
• 7:13
  You
• 7:14
  want
• 7:14
  to
• 7:14
  make
• 7:14
  sure
• 7:14
  that
• 7:14
  your
• 7:15
  money,
• 7:15
  however
• 7:15
  it
• 7:16
  is
• 7:16
  earned,
• 7:16
  goes
• 7:17
  towards
• 7:17
  something
• 7:17
  and
• 7:18
  you
• 7:18
  know
• 7:18
  that
• 7:18
  that
• 7:19
  product
• 7:19
  is
• 7:19
  coming
• 7:20
  back
• 7:20
  and
• 7:21
  everything
• 7:21
  is
• 7:21
  on
• 7:22
  the
• 7:22
  up
• 7:22
  and
• 7:22
  up.
• 7:23
  And
• 7:23
  so
• 7:23
  When
• 7:23
  Goat
• 7:24
  and
• 7:24
  StockX
• 7:25
  get
• 7:25
  involved,
• 7:26
  there
• 7:26
  is
• 7:26
  a
• 7:27
  middle
• 7:27
  person
• 7:27
  or
• 7:28
  a
• 7:28
  middle
• 7:28
  section
• 7:29
  of
• 7:29
  this
• 7:29
  transaction
• 7:30
  that
• 7:30
  now
• 7:30
  is
• 7:31
  involved
• 7:31
  in
• 7:31
  a
• 7:31
  way
• 7:31
  that
• 7:32
  you
• 7:32
  really
• 7:32
  don't
• 7:33
  have
• 7:33
  transparency
• 7:34
  with.
• 7:34
  Goat,
• 7:35
  StockX,
• 7:36
  even
• 7:36
  eBay,
• 7:37
  they
• 7:37
  send
• 7:38
  these
• 7:38
  shoes
• 7:39
  whenever
• 7:39
  they
• 7:39
  are
• 7:39
  sold
• 7:40
  to
• 7:40
  a
• 7:40
  third
• 7:40
  party
• 7:41
  who
• 7:41
  authenticates
• 7:42
  them.
• 7:42
  They
• 7:42
  have
• 7:43
  given
• 7:43
  us
• 7:43
  very
• 7:43
  little
• 7:44
  insight
• 7:44
  into
• 7:44
  what
• 7:44
  that
• 7:45
  authentication
• 7:46
  process
• 7:46
  looks
• 7:47
  like.
• 7:47
  There
• 7:47
  are
• 7:47
  other
• 7:48
  sites,
• 7:48
  I
• 7:48
  think
• 7:48
  it's
• 7:48
  Check
• 7:49
  Check,
• 7:49
  it's
• 7:49
  called
• 7:50
  that
• 7:50
  you
• 7:50
  can
• 7:50
  actually
• 7:51
  put
• 7:51
  pictures
• 7:52
  of
• 7:52
  a
• 7:52
  shoe
• 7:53
  and
• 7:53
  that
• 7:53
  you
• 7:53
  can
• 7:53
  get
• 7:54
  it
• 7:54
  checked,
• 7:54
  basically.
• 7:55
  And
• 7:55
  I
• 7:55
  know
• 7:55
  that
• 7:56
  a
• 7:56
  ton
• 7:56
  of
• 7:56
  people
• 7:56
  in
• 7:57
  the
• 7:57
  fake
• 7:57
  market
• 7:57
  like
• 7:58
  to
• 7:58
  put
• 7:58
  their
• 7:58
  reps
• 7:59
  up
• 7:59
  there
• 7:59
  to
• 7:59
  see
• 8:00
  if
• 8:00
  they
• 8:00
  will
• 8:00
  pass.
• 8:01
  I
• 8:01
  don't
• 8:01
  like
• 8:02
  that
• 8:02
  because
• 8:02
  to
• 8:03
  me
• 8:03
  it
• 8:03
  seems
• 8:03
  like,
• 8:03
  well,
• 8:04
  what
• 8:04
  is
• 8:04
  your
• 8:04
  next
• 8:04
  step?
• 8:05
  What
• 8:05
  are
• 8:05
  you
• 8:06
  going
• 8:06
  to
• 8:06
  do
• 8:06
  with
• 8:06
  that?
• 8:07
  Because
• 8:07
  when
• 8:07
  you
• 8:07
  start
• 8:08
  messing
• 8:08
  with
• 8:08
  people's
• 8:09
  money,
• 8:09
  when
• 8:10
  you
• 8:10
  start
• 8:10
  telling
• 8:11
  them
• 8:11
  that
• 8:12
  something
• 8:12
  is
• 8:12
  what
• 8:13
  it
• 8:13
  is,
• 8:13
  not
• 8:13
  when
• 8:14
  their
• 8:14
  money
• 8:14
  is
• 8:14
  involved,
• 8:15
  then
• 8:16
  I
• 8:16
  think
• 8:16
  that
• 8:16
  that
• 8:16
  is
• 8:17
  nefarious.
• 8:18
  I
• 8:18
  know
• 8:19
  when
• 8:19
  I've
• 8:19
  purchased
• 8:19
  fake
• 8:20
  sneakers
• 8:20
  that
• 8:20
  they
• 8:21
  are
• 8:21
  fake
• 8:21
  sneakers.
• 8:22
  I
• 8:22
  know
• 8:22
  that
• 8:22
  my
• 8:23
  money
• 8:23
  is
• 8:23
  going
• 8:23
  toward
• 8:24
  that.
• 8:24
  But
• 8:25
  now
• 8:25
  when
• 8:25
  I
• 8:25
  look
• 8:26
  on
• 8:26
  ebay
• 8:26
  or
• 8:27
  when
• 8:27
  I
• 8:27
  look
• 8:27
  at
• 8:27
  StockX
• 8:28
  and
• 8:28
  goat,
• 8:29
  I'm
• 8:29
  a
• 8:29
  little
• 8:29
  hesitant
• 8:30
  because
• 8:30
  I
• 8:31
  don't
• 8:31
  know.
• 8:32
  And
• 8:32
  so
• 8:32
  now
• 8:32
  fast
• 8:33
  forward
• 8:33
  to
• 8:33
  this
• 8:34
  lawsuit
• 8:34
  and
• 8:35
  StockX
• 8:35
  essentially
• 8:36
  telling
• 8:36
  the
• 8:37
  world
• 8:38
  we
• 8:38
  don't
• 8:38
  know
• 8:39
  whether
• 8:39
  things
• 8:39
  are
• 8:40
  100%
• 8:41
  authentic.
• 8:41
  And
• 8:42
  my
• 8:42
  man
• 8:42
  Devontae,
• 8:43
  the
• 8:43
  Mac
• 8:44
  ISM
• 8:44
  effect
• 8:44
  is
• 8:44
  his
• 8:45
  podcast.
• 8:45
  You
• 8:45
  should
• 8:45
  listen
• 8:46
  to
• 8:46
  it.
• 8:46
  Listen
• 8:47
  to
• 8:47
  what
• 8:47
  I
• 8:47
  said
• 8:48
  about
• 8:48
  Walmart
• 8:49
  and
• 8:49
  StockX
• 8:50
  partnering
• 8:50
  up.
• 8:51
  And
• 8:51
  I
• 8:51
  said
• 8:52
  that
• 8:52
  the
• 8:52
  idea
• 8:53
  that
• 8:53
  I
• 8:53
  was
• 8:53
  really
• 8:54
  concerned
• 8:54
  about
• 8:55
  was
• 8:55
  whether
• 8:55
  people
• 8:56
  were
• 8:56
  going
• 8:56
  to
• 8:56
  be
• 8:56
  able
• 8:56
  to
• 8:57
  go
• 8:57
  and
• 8:57
  buy
• 8:57
  these
• 8:58
  shoes
• 8:58
  through
• 8:58
  Walmart's
• 8:59
  marketplace
• 9:00
  and
• 9:00
  that
• 9:00
  they
• 9:00
  were
• 9:01
  going
• 9:01
  to
• 9:01
  know
• 9:01
  that
• 9:02
  they
• 9:02
  were
• 9:02
  100%
• 9:03
  authentic.
• 9:04
  And
• 9:04
  I
• 9:04
  think
• 9:04
  even
• 9:04
  Sockjig
• 9:05
  talked
• 9:05
  about
• 9:06
  the
• 9:06
  fact
• 9:06
  that
• 9:06
  it
• 9:06
  was
• 9:06
  going
• 9:07
  to
• 9:07
  be
• 9:07
  a
• 9:07
  lot
• 9:07
  of
• 9:07
  people
• 9:07
  who
• 9:07
  maybe
• 9:08
  wouldn't
• 9:08
  have
• 9:08
  access
• 9:09
  to
• 9:09
  StockX
• 9:10
  or
• 9:10
  maybe
• 9:10
  were
• 9:10
  intimidated
• 9:11
  by
• 9:11
  StockX
• 9:12
  or
• 9:12
  goat
• 9:12
  going
• 9:13
  to
• 9:13
  Walmart
• 9:13
  and
• 9:13
  having
• 9:14
  Walmart
• 9:14
  be
• 9:15
  another
• 9:16
  intermediary
• 9:16
  in
• 9:17
  that
• 9:17
  transaction.
• 9:18
  But
• 9:18
  those
• 9:19
  people,
• 9:19
  because
• 9:19
  they're
• 9:20
  not
• 9:20
  knowledgeable
• 9:21
  about
• 9:21
  the
• 9:21
  culture,
• 9:22
  they're
• 9:22
  not
• 9:23
  knowledgeable
• 9:23
  about
• 9:23
  fakes,
• 9:24
  they
• 9:25
  should
• 9:25
  be
• 9:25
  even
• 9:26
  more
• 9:26
  taken
• 9:27
  care
• 9:27
  of.
• 9:27
  And
• 9:28
  that's
• 9:28
  what
• 9:28
  worries
• 9:28
  me
• 9:29
  so
• 9:29
  StockX
• 9:30
  is
• 9:30
  one
• 9:30
  of,
• 9:30
  or
• 9:31
  was
• 9:31
  one
• 9:31
  of
• 9:31
  the
• 9:32
  biggest
• 9:32
  players
• 9:32
  in
• 9:33
  resale.
• 9:34
  The
• 9:34
  millions
• 9:35
  and
• 9:35
  millions
• 9:35
  of
• 9:36
  dollars
• 9:36
  that
• 9:36
  has
• 9:37
  been
• 9:37
  traded
• 9:38
  around
• 9:38
  because
• 9:38
  of
• 9:39
  shoes
• 9:39
  going
• 9:39
  on
• 9:39
  the
• 9:40
  secondary
• 9:40
  market
• 9:41
  and
• 9:41
  these
• 9:41
  people
• 9:42
  getting
• 9:42
  a
• 9:42
  huge
• 9:43
  profit
• 9:43
  off
• 9:43
  of
• 9:44
  what
• 9:44
  is
• 9:44
  sold,
• 9:45
  that
• 9:46
  to
• 9:46
  me
• 9:46
  should
• 9:47
  come
• 9:47
  with
• 9:47
  the
• 9:47
  idea
• 9:48
  that,
• 9:48
  you
• 9:48
  know,
• 9:48
  100%
• 9:49
  that
• 9:49
  you're
• 9:49
  getting
• 9:50
  what
• 9:50
  you
• 9:50
  pay
• 9:50
  for.
• 9:51
  And
• 9:51
  as
• 9:52
  time
• 9:52
  has
• 9:52
  gone
• 9:52
  on,
• 9:53
  you've
• 9:53
  heard
• 9:53
  more
• 9:54
  and
• 9:54
  more
• 9:54
  stories
• 9:54
  about
• 9:55
  people
• 9:55
  getting
• 9:55
  shoes
• 9:56
  that
• 9:56
  seem
• 9:56
  to
• 9:56
  be
• 9:57
  fake.
• 9:57
  Not
• 9:58
  every
• 9:58
  shoe
• 9:58
  has
• 9:59
  a
• 9:59
  super,
• 10:00
  super
• 10:00
  easy
• 10:01
  tell,
• 10:01
  but
• 10:02
  if
• 10:02
  you
• 10:02
  are
• 10:02
  comparing
• 10:03
  to
• 10:03
  a
• 10:03
  retail
• 10:04
  pair
• 10:04
  many,
• 10:05
  many
• 10:05
  times,
• 10:06
  it
• 10:06
  is
• 10:06
  very
• 10:07
  obvious.
• 10:08
  The
• 10:08
  differences
• 10:08
  are
• 10:09
  subtle
• 10:09
  on
• 10:09
  feet,
• 10:10
  but
• 10:10
  they
• 10:10
  should
• 10:11
  be
• 10:11
  very
• 10:11
  overt
• 10:12
  in
• 10:12
  hand.
• 10:13
  And
• 10:13
  for
• 10:13
  StockX
• 10:14
  to
• 10:14
  have
• 10:14
  been
• 10:14
  around
• 10:14
  this
• 10:15
  long,
• 10:15
  for
• 10:15
  StockX
• 10:16
  to
• 10:16
  have
• 10:17
  so
• 10:17
  many
• 10:17
  shoes
• 10:18
  passing
• 10:18
  through
• 10:18
  their
• 10:19
  authentication
• 10:20
  process
• 10:20
  and
• 10:21
  to
• 10:21
  now
• 10:21
  tell
• 10:22
  the
• 10:22
  world
• 10:22
  via
• 10:23
  Nike
• 10:23
  and
• 10:24
  this
• 10:24
  lawsuit
• 10:25
  that
• 10:25
  they
• 10:25
  don't
• 10:25
  know
• 10:26
  what
• 10:27
  authentic
• 10:27
  really
• 10:28
  is,
• 10:28
  that's
• 10:29
  a
• 10:29
  huge
• 10:29
  problem.
• 10:30
  Now
• 10:30
  what
• 10:30
  does
• 10:31
  it
• 10:31
  mean?
• 10:31
  Does
• 10:32
  now
• 10:32
  the
• 10:32
  microscope
• 10:33
  get
• 10:33
  put
• 10:33
  on
• 10:34
  Goat
• 10:34
  in
• 10:34
  this
• 10:34
  way?
• 10:35
  Does
• 10:35
  it
• 10:35
  get
• 10:36
  put
• 10:36
  on
• 10:36
  ebay
• 10:37
  in
• 10:37
  this
• 10:37
  way?
• 10:37
  Your
• 10:38
  microscope
• 10:38
  as
• 10:39
  a
• 10:39
  buyer
• 10:39
  should
• 10:40
  always
• 10:40
  be
• 10:40
  on
• 10:41
  other
• 10:41
  marketplaces
• 10:42
  that
• 10:42
  don't
• 10:42
  even
• 10:43
  have
• 10:43
  this
• 10:44
  third
• 10:44
  party
• 10:44
  authentication,
• 10:45
  because
• 10:45
  you
• 10:46
  just
• 10:46
  have
• 10:46
  no
• 10:46
  idea.
• 10:47
  It's
• 10:47
  the
• 10:47
  wild
• 10:48
  west.
• 10:48
  But
• 10:49
  is
• 10:49
  Goat
• 10:49
  now
• 10:50
  under
• 10:50
  scrutiny?
• 10:51
  Is
• 10:51
  ebay
• 10:52
  now
• 10:52
  fair
• 10:53
  game
• 10:53
  for
• 10:53
  scrutiny?
• 10:54
  I
• 10:54
  think
• 10:54
  that
• 10:54
  they
• 10:55
  are
• 10:55
  because
• 10:56
  I
• 10:56
  believe
• 10:57
  that
• 10:57
  resale
• 10:58
  is
• 10:58
  still
• 10:58
  something
• 10:59
  that
• 10:59
  needs
• 10:59
  to
• 11:00
  happen
• 11:00
  so
• 11:01
  that
• 11:01
  people
• 11:01
  can
• 11:02
  feel
• 11:02
  hyped
• 11:02
  about
• 11:03
  shoes
• 11:03
  in
• 11:03
  a
• 11:04
  certain
• 11:04
  way.
• 11:05
  And
• 11:05
  maybe
• 11:05
  it
• 11:05
  needs
• 11:05
  to
• 11:06
  be
• 11:06
  regulated.
• 11:06
  Now
• 11:07
  how
• 11:07
  do
• 11:07
  they
• 11:08
  regulate
• 11:08
  it
• 11:08
  though?
• 11:09
  And
• 11:09
  that's
• 11:09
  what
• 11:09
  I
• 11:09
  was
• 11:10
  saying
• 11:10
  about
• 11:10
  my
• 11:10
  man
• 11:10
  Davante
• 11:11
  is
• 11:11
  it's
• 11:11
  like
• 11:12
  what
• 11:12
  is
• 11:13
  authentic?
• 11:13
  What
• 11:14
  does
• 11:14
  that
• 11:14
  actually
• 11:15
  mean?
• 11:15
  Objectively?
• 11:16
  It
• 11:17
  means
• 11:17
  that
• 11:17
  this
• 11:17
  shoe
• 11:18
  was
• 11:18
  produced
• 11:18
  by
• 11:19
  Nike,
• 11:19
  all
• 11:20
  the
• 11:20
  trademarks,
• 11:20
  everything
• 11:21
  that
• 11:21
  goes
• 11:21
  along
• 11:21
  with
• 11:22
  that
• 11:22
  and
• 11:22
  has
• 11:23
  gone
• 11:23
  directly
• 11:23
  to
• 11:24
  you.
• 11:25
  You
• 11:25
  should
• 11:25
  know
• 11:25
  that.
• 11:26
  But
• 11:26
  how
• 11:26
  do
• 11:26
  you
• 11:27
  tell
• 11:27
  that
• 11:27
  if
• 11:27
  you're
• 11:28
  stock
• 11:28
  X,
• 11:29
  how
• 11:29
  do
• 11:29
  you
• 11:29
  guarantee
• 11:30
  to
• 11:30
  your
• 11:31
  customers
• 11:31
  that
• 11:31
  that
• 11:31
  is
• 11:32
  the
• 11:32
  case?
• 11:33
  And
• 11:33
  I
• 11:33
  think
• 11:33
  this
• 11:33
  is
• 11:33
  the
• 11:34
  linchpin
• 11:34
  now
• 11:34
  where
• 11:35
  we're
• 11:35
  going
• 11:35
  to
• 11:35
  be
• 11:36
  severely
• 11:36
  looking
• 11:36
  at
• 11:37
  resale
• 11:37
  culture
• 11:38
  and
• 11:38
  looking
• 11:39
  at
• 11:39
  how
• 11:39
  we
• 11:39
  100%
• 11:41
  regulated.
• 11:42
  And
• 11:42
  it
• 11:42
  almost
• 11:42
  feels
• 11:43
  like
• 11:43
  the
• 11:44
  only
• 11:44
  way
• 11:44
  to
• 11:45
  regulate
• 11:45
  this
• 11:46
  is
• 11:46
  that
• 11:46
  Nike,
• 11:47
  Adidas,
• 11:47
  Puma,
• 11:48
  whatever
• 11:48
  the
• 11:48
  brands
• 11:49
  are,
• 11:49
  that
• 11:50
  they
• 11:50
  have
• 11:50
  their
• 11:50
  own
• 11:51
  secondary
• 11:51
  marketplace
• 11:52
  that
• 11:53
  drives
• 11:53
  these
• 11:53
  prices.
• 11:54
  I
• 11:54
  think
• 11:55
  we
• 11:55
  need
• 11:55
  to
• 11:55
  start
• 11:56
  thinking
• 11:56
  about
• 11:56
  getting
• 11:56
  rid
• 11:57
  of
• 11:57
  StockX,
• 11:58
  getting
• 11:58
  rid
• 11:58
  of
• 11:59
  Goat,
• 11:59
  getting
• 12:00
  rid
• 12:00
  of
• 12:00
  these
• 12:00
  third
• 12:01
  party
• 12:01
  individuals
• 12:02
  and
• 12:02
  platforms
• 12:03
  that
• 12:03
  aren't
• 12:04
  100%
• 12:05
  sure
• 12:05
  that
• 12:05
  what
• 12:05
  you're
• 12:06
  getting
• 12:06
  is
• 12:07
  worth
• 12:07
  the
• 12:07
  money
• 12:08
  that
• 12:08
  you're
• 12:08
  paying.
• 12:09
  And
• 12:09
  think
• 12:09
  about
• 12:09
  it.
• 12:10
  Think
• 12:10
  about
• 12:10
  all
• 12:10
  the
• 12:10
  people
• 12:11
  that
• 12:11
  have
• 12:11
  bought
• 12:11
  from
• 12:11
  StockX
• 12:12
  over
• 12:12
  the
• 12:12
  decades.
• 12:13
  How
• 12:13
  many
• 12:13
  of
• 12:13
  those
• 12:14
  people
• 12:14
  got
• 12:14
  fakes?
• 12:15
  How
• 12:15
  much
• 12:15
  money
• 12:16
  was
• 12:16
  spent
• 12:16
  collectively
• 12:17
  on
• 12:18
  those
• 12:18
  shoes?
• 12:19
  That
• 12:19
  means
• 12:20
  something
• 12:20
  to
• 12:20
  me
• 12:21
  because
• 12:21
  in
• 12:21
  order
• 12:21
  to
• 12:22
  keep
• 12:22
  the
• 12:22
  integrity
• 12:22
  of
• 12:22
  this
• 12:23
  entire
• 12:23
  culture,
• 12:24
  everything
• 12:25
  has
• 12:25
  to
• 12:25
  be
• 12:25
  on
• 12:25
  the
• 12:25
  up
• 12:26
  and
• 12:26
  up.
• 12:26
  I,
• 12:27
  as
• 12:27
  a
• 12:27
  podcaster,
• 12:28
  have
• 12:28
  told
• 12:28
  you
• 12:29
  and
• 12:29
  been
• 12:29
  very
• 12:29
  transparent
• 12:30
  about
• 12:31
  the
• 12:31
  fact
• 12:31
  that
• 12:31
  I
• 12:31
  am
• 12:32
  mostly
• 12:32
  a
• 12:32
  fraud.
• 12:33
  I'm
• 12:33
  not
• 12:33
  an
• 12:33
  OG,
• 12:34
  because
• 12:34
  I
• 12:34
  have
• 12:35
  dabbled
• 12:35
  in
• 12:35
  fakes,
• 12:35
  and
• 12:36
  I
• 12:36
  do
• 12:36
  have
• 12:36
  some.
• 12:37
  But
• 12:37
  I
• 12:37
  think
• 12:37
  by
• 12:37
  being
• 12:38
  transparent
• 12:38
  about
• 12:38
  that,
• 12:39
  it's
• 12:39
  letting
• 12:40
  you
• 12:40
  know
• 12:40
  that
• 12:41
  I'm
• 12:41
  not
• 12:41
  somebody
• 12:41
  who's
• 12:42
  trying
• 12:42
  to
• 12:42
  be
• 12:43
  something
• 12:43
  that
• 12:43
  I'm
• 12:43
  not.
• 12:44
  And
• 12:44
  stock
• 12:44
  X,
• 12:45
  by
• 12:45
  not
• 12:45
  knowing
• 12:46
  this
• 12:46
  is
• 12:47
  inadvertently
• 12:47
  making
• 12:48
  it
• 12:48
  so
• 12:48
  that
• 12:48
  they
• 12:49
  are
• 12:49
  something
• 12:50
  that
• 12:50
  they're
• 12:50
  not.
• 12:51
  They're
• 12:51
  not
• 12:51
  a
• 12:52
  trusted
• 12:52
  platform
• 12:52
  anymore.
• 12:53
  We're
• 12:53
  seeing
• 12:54
  the
• 12:54
  stock
• 12:54
  go
• 12:54
  down.
• 12:55
  I
• 12:55
  wish
• 12:56
  that
• 12:56
  this
• 12:56
  would
• 12:56
  trigger
• 12:57
  something
• 12:57
  drastic.
• 12:58
  I
• 12:59
  hope
• 12:59
  that
• 13:00
  we
• 13:00
  as
• 13:00
  a
• 13:00
  culture
• 13:01
  and
• 13:01
  the
• 13:01
  businesses
• 13:02
  behind
• 13:02
  this
• 13:02
  are
• 13:02
  going
• 13:02
  to
• 13:02
  take
• 13:03
  a
• 13:03
  really
• 13:03
  hard
• 13:03
  look
• 13:04
  at
• 13:04
  how
• 13:04
  we
• 13:05
  regulate
• 13:05
  this.
• 13:05
  I
• 13:06
  don't
• 13:06
  think
• 13:06
  that
• 13:06
  these
• 13:06
  companies
• 13:07
  should
• 13:07
  stop
• 13:07
  people
• 13:08
  from
• 13:08
  spending
• 13:08
  the
• 13:08
  kind
• 13:09
  of
• 13:09
  money
• 13:09
  that
• 13:09
  they
• 13:09
  spend,
• 13:10
  because
• 13:10
  I
• 13:10
  think
• 13:11
  that
• 13:11
  is
• 13:11
  their
• 13:11
  choice.
• 13:12
  But
• 13:12
  what
• 13:13
  I
• 13:13
  do
• 13:13
  think
• 13:14
  is
• 13:14
  that
• 13:14
  if
• 13:14
  they're
• 13:15
  going
• 13:15
  to
• 13:15
  spend
• 13:15
  that
• 13:16
  money,
• 13:16
  they
• 13:16
  should
• 13:17
  be
• 13:17
  100%
• 13:17
  sure
• 13:17
  that
• 13:18
  what
• 13:18
  they're
• 13:18
  getting
• 13:19
  is
• 13:19
  authentic.
• 13:20
  And
• 13:20
  I
• 13:20
  think
• 13:20
  that
• 13:20
  that
• 13:20
  now
• 13:21
  comes
• 13:21
  down
• 13:21
  to
• 13:22
  Nike
• 13:22
  and
• 13:22
  all
• 13:22
  these
• 13:23
  other
• 13:23
  brands
• 13:24
  to
• 13:24
  take
• 13:24
  care
• 13:24
  of
• 13:25
  us
• 13:25
  in
• 13:25
  a
• 13:25
  way
• 13:25
  that
• 13:26
  they
• 13:26
  really
• 13:26
  haven't
• 13:27
  over
• 13:27
  the
• 13:27
  years.
• 13:28
  Before
• 13:28
  we
• 13:28
  get
• 13:28
  to
• 13:28
  the
• 13:28
  end,
• 13:29
  let's
• 13:29
  get
• 13:29
  to
• 13:29
  release
• 13:29
  of
• 13:29
  the
• 13:43
  release
• 13:44
  of
• 13:44
  the
• 13:44
  week,
• 13:44
  where
• 13:45
  I
• 13:45
  like
• 13:45
  to
• 13:45
  highlight
• 13:45
  a
• 13:45
  shoe
• 13:46
  that
• 13:46
  catches
• 13:46
  my
• 13:46
  eye.
• 13:47
  It's
• 13:47
  not
• 13:47
  always
• 13:47
  hype.
• 13:48
  As
• 13:48
  a
• 13:48
  matter
• 13:48
  of
• 13:48
  fact,
• 13:48
  this
• 13:49
  week,
• 13:49
  it's
• 13:49
  kind
• 13:49
  of
• 13:49
  silly.
• 13:50
  It's
• 13:50
  just
• 13:51
  something
• 13:51
  that
• 13:51
  I
• 13:51
  want
• 13:51
  you
• 13:51
  to
• 13:51
  know
• 13:52
  about.
• 13:52
  One
• 13:52
  of
• 13:52
  the
• 13:52
  reasons
• 13:52
  that
• 13:53
  I
• 13:53
  do
• 13:53
  release
• 13:53
  of
• 13:53
  the
• 13:54
  week
• 13:54
  every
• 13:54
  week
• 13:55
  is
• 13:55
  because
• 13:55
  people
• 13:55
  like
• 13:55
  to
• 13:56
  know
• 13:56
  what's
• 13:56
  happening.
• 13:57
  And
• 13:57
  I
• 13:57
  also
• 13:57
  like
• 13:58
  to
• 13:58
  highlight
• 13:58
  something
• 13:58
  that
• 13:59
  I
• 13:59
  feel
• 13:59
  like
• 13:59
  is
• 13:59
  kind
• 14:00
  of
• 14:00
  off
• 14:00
  the
• 14:00
  wall.
• 14:01
  And
• 14:01
  a
• 14:01
  lot
• 14:01
  of
• 14:01
  times
• 14:02
  it
• 14:02
  is
• 14:02
  off
• 14:02
  the
• 14:02
  wall.
• 14:03
  So
• 14:03
  this
• 14:03
  week
• 14:03
  it
• 14:03
  is
• 14:03
  definitely
• 14:04
  off
• 14:04
  the
• 14:04
  wall.
• 14:05
  And
• 14:05
  it
• 14:05
  is
• 14:05
  just
• 14:05
  crazy.
• 14:06
  But
• 14:07
  if
• 14:07
  you
• 14:07
  are
• 14:07
  of
• 14:08
  a
• 14:08
  certain
• 14:08
  age,
• 14:09
  you
• 14:09
  remember
• 14:09
  how
• 14:09
  big
• 14:10
  Scooby
• 14:10
  doo
• 14:10
  was
• 14:11
  on
• 14:11
  November
• 14:12
  27th.
• 14:12
  Going
• 14:13
  along
• 14:13
  with
• 14:14
  the
• 14:14
  MB04
• 14:15
  colorway
• 14:16
  of
• 14:16
  Scooby
• 14:16
  Doo.
• 14:17
  We
• 14:17
  have
• 14:18
  the
• 14:18
  Scooby
• 14:18
  Doo
• 14:18
  Puma
• 14:19
  Suede
• 14:19
  xl.
• 14:20
  And
• 14:20
  it
• 14:20
  basically
• 14:21
  looks
• 14:21
  like
• 14:21
  the
• 14:21
  Mystery
• 14:22
  Machine,
• 14:22
  which
• 14:22
  was
• 14:22
  the
• 14:23
  van
• 14:23
  that
• 14:23
  the
• 14:23
  whole
• 14:24
  Mystery
• 14:24
  crew
• 14:25
  drove
• 14:25
  when
• 14:25
  trying
• 14:26
  to
• 14:26
  solve
• 14:26
  all
• 14:26
  of
• 14:26
  these
• 14:27
  mysteries.
• 14:28
  And
• 14:28
  why
• 14:28
  do
• 14:28
  I
• 14:28
  point
• 14:28
  it
• 14:29
  out?
• 14:29
  Well,
• 14:29
  first
• 14:29
  of
• 14:29
  all,
• 14:29
  I
• 14:29
  think
• 14:30
  if
• 14:30
  you
• 14:30
  take
• 14:30
  off
• 14:30
  this
• 14:31
  particular
• 14:31
  colorway,
• 14:32
  take
• 14:32
  off
• 14:32
  this
• 14:32
  aesthetic,
• 14:33
  it
• 14:33
  actually
• 14:33
  looks
• 14:33
  really,
• 14:34
  really
• 14:34
  cool.
• 14:35
  I
• 14:35
  love
• 14:35
  this
• 14:35
  silhouette.
• 14:36
  I
• 14:36
  love
• 14:36
  the
• 14:37
  old
• 14:37
  chunky
• 14:37
  skater
• 14:38
  vibe
• 14:38
  and
• 14:38
  that
• 14:38
  definitely
• 14:39
  has
• 14:39
  it.
• 14:40
  But
• 14:40
  the
• 14:40
  other
• 14:40
  thing
• 14:40
  that
• 14:40
  I
• 14:40
  love
• 14:41
  about
• 14:41
  it
• 14:41
  is
• 14:41
  it's
• 14:41
  kind
• 14:41
  of
• 14:41
  nostalgic
• 14:42
  and
• 14:42
  I
• 14:42
  think
• 14:42
  it
• 14:43
  looks
• 14:43
  really
• 14:43
  neat.
• 14:44
  Is
• 14:44
  it
• 14:44
  something
• 14:44
  that
• 14:45
  a
• 14:45
  lot
• 14:45
  of
• 14:45
  guys
• 14:45
  are
• 14:45
  probably
• 14:46
  going
• 14:46
  to
• 14:46
  go
• 14:46
  after?
• 14:46
  Absolutely
• 14:47
  not.
• 14:47
  It
• 14:48
  definitely
• 14:48
  has
• 14:48
  a
• 14:48
  more
• 14:49
  feminine
• 14:49
  look
• 14:49
  to
• 14:49
  it,
• 14:50
  but
• 14:50
  I
• 14:50
  think
• 14:50
  that
• 14:50
  it
• 14:51
  speaks
• 14:51
  to
• 14:51
  a
• 14:51
  specific
• 14:52
  part
• 14:52
  of
• 14:52
  the
• 14:52
  culture
• 14:53
  and
• 14:53
  that's
• 14:53
  again,
• 14:54
  speaking
• 14:54
  to
• 14:54
  what
• 14:54
  I
• 14:55
  always
• 14:55
  talk
• 14:55
  about.
• 14:56
  There
• 14:56
  is
• 14:56
  something
• 14:56
  for
• 14:57
  everybody
• 14:57
  and
• 14:58
  I
• 14:58
  absolutely
• 14:58
  love
• 14:59
  that.
• 14:59
  What
• 15:00
  are
• 15:00
  your
• 15:00
  thoughts
• 15:00
  about
• 15:00
  Stockx
• 15:01
  and
• 15:01
  the
• 15:02
  idea
• 15:02
  that
• 15:02
  they
• 15:03
  don't
• 15:03
  know
• 15:03
  how
• 15:03
  to
• 15:03
  authenticate
• 15:04
  sneakers?
• 15:04
  Let
• 15:05
  me
• 15:05
  know.
• 15:05
  Call
• 15:06
  the
• 15:06
  Fire
• 15:06
  Footwear
• 15:07
  Hotline.
• 15:07
  Give
• 15:07
  me
• 15:07
  your
• 15:07
  opinion.
• 15:08
  Give
• 15:08
  me
• 15:08
  a
• 15:08
  sneaker
• 15:09
  story
• 15:09
  that
• 15:09
  is
• 15:09
  area
• 15:10
  code
• 15:10
  202-643-9170.
• 15:14
  I
• 15:14
  would
• 15:14
  love
• 15:14
  to
• 15:14
  hear
• 15:14
  from
• 15:15
  you
• 15:15
  and
• 15:15
  play
• 15:15
  it
• 15:16
  on
• 15:16
  this
• 15:16
  podcast.
• 15:17
  If
• 15:17
  you
• 15:17
  want
• 15:17
  to
• 15:17
  be
• 15:17
  a
• 15:18
  part
• 15:18
  of
• 15:18
  the
• 15:18
  listener
• 15:19
  group
• 15:19
  chat
• 15:19
  that
• 15:20
  I
• 15:20
  have
• 15:20
  on
• 15:20
  Instagram
• 15:21
  at
• 15:21
  Fire
• 15:21
  Footwear
• 15:22
  Pod
• 15:22
  is
• 15:23
  the
• 15:23
  handle
• 15:23
  to
• 15:23
  find
• 15:23
  me
• 15:24
  on
• 15:24
  Instagram.
• 15:25
  You
• 15:25
  can
• 15:25
  also
• 15:25
  Find
• 15:26
  us
• 15:26
  on
• 15:26
  YouTube.
• 15:26
  Fire
• 15:26
  Footwear
• 15:27
  Sneakers
• 15:27
  Talk
• 15:28
  with
• 15:28
  Matt
• 15:28
  Frates.
• 15:29
  Like
• 15:29
  subscribe.
• 15:30
  All
• 15:30
  that
• 15:30
  good
• 15:31
  stuff.
• 15:31
  It
• 15:31
  means
• 15:31
  a
• 15:31
  lot.
• 15:32
  I
• 15:32
  just
• 15:32
  want
• 15:32
  to
• 15:32
  keep
• 15:33
  coming
• 15:33
  out
• 15:33
  with
• 15:33
  content
• 15:34
  and
• 15:34
  I'm
• 15:34
  so
• 15:34
  glad
• 15:34
  that
• 15:34
  I'm
• 15:35
  able
• 15:35
  to
• 15:35
  do
• 15:35
  that
• 15:35
  on
• 15:35
  a
• 15:36
  weekly
• 15:36
  basis.
• 15:37
  Glad
• 15:37
  to
• 15:37
  be
• 15:37
  back
• 15:37
  on
• 15:37
  our
• 15:38
  regular
• 15:38
  Friday.
• 15:38
  I
• 15:38
  hope
• 15:38
  this
• 15:39
  finds
• 15:39
  everybody
• 15:39
  well
• 15:39
  and
• 15:40
  safe
• 15:40
  and
• 15:40
  fam.
• 15:41
  I'll
• 15:41
  see
• 15:41
  you
• 15:41
  next
• 15:42
  time.
• 15:42
  This
• 15:42
  is
• 15:42
  Fire
• 15:43
  Footwear.
• 16:02
  The
• 16:02
  opinions
• 16:02
  and
• 16:03
  viewpoints
• 16:03
  expressed
• 16:04
  on
• 16:04
  Fire
• 16:04
  Footwear
• 16:05
  are
• 16:05
  those
• 16:05
  of
• 16:06
  Matt
• 16:06
  Frates
• 16:06
  and
• 16:07
  his
• 16:07
  guest
• 16:07
  and
• 16:07
  not
• 16:08
  necessarily
• 16:08
  those
• 16:09
  of
• 16:09
  the
• 16:09
  Maddie
• 16:09
  Ice
• 16:10
  Media
• 16:10
  Network.
• 16:11
  Fire
• 16:11
  Footwear
• 16:12
  is
• 16:12
  exclusively
• 16:13
  owned
• 16:13
  by
• 16:13
  Matt
• 16:14
  Fraits
• 16:14
  and
• 16:14
  is
• 16:14
  brought
• 16:15
  to
• 16:15
  you
• 16:15
  by
• 16:15
  the
• 16:15
  Maddie
• 16:16
  Network.