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How to attract more quality clients without chasing them · Business Energetics® with Lenka Lutonska

• 0:00
  Welcome to the Business Energetics podcast where we dive deep into the new way of growing your business using the most powerful currency on the planet. Your energy, not effort alone. My name is Lenka Lutonska. I'm a creator of Business Energetics and bestselling author of Energetic Selling and Marketing. And after losing my first business, I went from £7.30 on my bank account to creating millions on repeat, by doing what I love, using the power of energy.
• 0:32
  And now I want to show you how to do the same. In each episode, we'll dive into the different aspects of your energy so you can activate the next level of your business. Revenues, life, and even that sense of aliveness. Welcome, and let's dive into today's episode.
• 0:55
  Let me ask you something. Have you ever felt like you're constantly chasing clients? Perhaps you're on social media, you're writing emails, sales emails. Perhaps you're running webinars, selling, selling, selling and crickets. Perhaps attracting clients still feels like hard work. Or perhaps you have some response, but the clients you're attracting are not your ideal clients.
• 1:21
  Now let me ask you something. What if the problem behind this is not your marketing strategy, but rather what if the source of this problem is the identity from which you're marketing? Because there is a major difference between an entrepreneur who is constantly seeking clients, where can I find more clients, what can I do to attract more clients and the one who is attracting clients naturally. And today I want to help you to make that shift from one to the other. We'll go well beyond conventional marketing strategies and go into fundamentals of what makes marketing work or what makes marketing not work. And that is the energetics of attracting high quality clients. I'll share with you the six perceptual shifts or energetic principles behind every effortless client attraction. And importantly, I'll help you to translate these energetic shifts into actual marketing, selling and communicating. So it will be very practical for you and your business. Now, in case we don't know each other, Hi, my name is Zelenka Lutonska. I'm a creator of Business Energetics and personally I've been on the both sides of this equation. I used to be so called overlooked coach where I used to struggle for clients and when I sometimes work 10, 12, 15 hours to actually get more clients, it was exhausting. But I also built multi million pound educational and coaching business and today marketing feels very, very different. But it's not because I discovered some newest, shiniest, never heard of marketing strategies? Oh no, it's because I completely shifted the Operating system, the identity from which I market. So let's start with the first fundamental energetic shift that will help you to attract many more high quality clients without chasing them. Let's do it. Shift one, stop treating your ideal clients as people who are somewhere out there. In other words, shift from separatedness to connection. Let me explain. Imagine this. You're sitting at your desk and you're thinking, how do I attract more clients? What do I need to do? Where do I need to reach them? Where are my clients gathering? Where do I need to go? In other words, you perceive, perceiving in your mind that clients are somewhere over there, separated from you. In time and space and video marketing, you're trying to close that gap. You're trying to pull them, attract them to you. Now, it's not to say that this is incorrect, but in business energetics, we explore another dimension. Because what you're doing with that, attracting, chasing, what do I need to do? You're actually operating from the consciousness of self separatedness. I'm separate from others. In business energetics, we go a little bit deeper and explore deeper dimension and perspective. And that is consciousness of oneness. And it's based on understanding that on energetic level, on the level of consciousness, we're all profoundly interconnected. This is why, for instance, you might be sometimes thinking of someone specific and that someone just a short while after suddenly sends message or phones you. Or you might be in distress and someone who deeply love you, it may be your parent or loved one, calls you. Are you okay? I was just thinking about you. Yes. At fundamental energetic level, they're all profoundly interconnected. Now, when you take that perspective into your business and start contemplating on the idea, what if I was already energetically connected to my clients and maybe you can even take it further. What if all that I'm experiencing, including my potential clients, was somewhere mirror of my consciousness? What if I am experiencing myself through them? Your relationship with those clients and with marketing profoundly shifts. Because now you will not try to manufacture connection, you will be expressing yourself from it. And it will shift the way you write, the way you speak, the way you communicate. Maybe not in a massively obvious way, but the energy under your words, the sentences that you write will have simply different energy. And here's the thing, when it comes to your ideal clients, when we use our words and try to attract them, close that gap from separatedness, they feel that energy again. On energetic and consciousness level, we are really quite profoundly interconnected. When you get yourself into that energy of connection and you simply demonstrate that Connection, those marketing emails and marketing materials will suddenly get different underton different energy to which your potential clients may respond very, very differently. So yes, the first shift I will invite you to practice is to go from consciousness of separatedness to consciousness of oneness and connection. And how do you do it? Well, take this simple practice and see what happens. Go for a short walk and whatever you observe around you, simply say to yourself, I am that. So for instance, you see a tree. So practice that perspective of oneness and connection by sinking into that idea that the life that is flowing through the tree is also flowing through you, that that tree is actually a reflection of your consciousness. So I am that see a rubbish bin. Equally you will say, I am that it's a reflection of my consciousness. See a happy walker and a knowledge inside of you. I am that. I am that happy walker. So in other words, through observing environment around you and sinking more and more into idea that you are the center of your conscious and everything you experience is a reflection of it, you will perceptually shift into energy of oneness. And that is actually profoundly powerful in marketing. You suddenly start to try to attract clients and close the gap between you and them. And instead you start simply expressing that connection. And that's a whole different marketing game. The second shift that will help you to attract a lot more quality clients without chasing them is this. Stop trying to attract clients and instead become attractive. And this is what I mean. Most entrepreneurs ask themselves what do I need to do to attract more clients? But I invite you to ask yourself a different question today. Who would I be if I attracted plenty of incredible clients? Naturally, with this powerful question, you will tap into your identity as a very if you like a attractive entrepreneur, the one that attracts ideal client on autopilot. And I want you to really, really go there. Who would I be if I was attracting incredible ideal clients Naturally? Go there how? What would you believe? Or what would I believe? If you're asking yourself that question, discover that belief system that is part of this identity, this self image of yours. What would be different in your perceptions, in your choices is not that you would be a different person, but rather you would see yourself differently. And here is the thing. Your marketing and your marketing results are simply an expression of your self identity, of your self image. So yes, this work auditing your identity of very attractive, you may feel like slowing down. In fact, I will suggest not only asking yourself this question, but journaling about them. Because when you journal, you slow your thinking and contemplation process even more. And you engage yourself more fully, somatically, mentally, energetically. So journal on this question. Who would I be if I attracted plenty of incredible clients naturally? What would I believe about my clients? About selling, about marketing, about money, and so forth. And so forth. Explore it. Because this is the operating system of you who naturally comes out with most incredible marketing strategies and who effortlessly communicates and markets and attracts more and more clients. So yes, you may feel like you're slowing down by doing this work, but you're actually going to the core of what makes one person considering marketing very, very easy and attract plenty of clients and another struggling with it. Once you audit this super attractive identity of yours and discover a new set of beliefs, perceptions and so forth, the next thing is to fully embody them. Because there is a difference between affirming these beliefs. Let's say I'm attractive to my super ideal clients and my work is super valuable for my ideal clients and it's a privilege to work with me and my work is the best for my soul aligned clients. I'm just giving you a few of those beliefs that may be part of this identity. It's one thing to affirm these beliefs in front of the mirror and another to actually embody them. You embody this identity only when you consistently make choices and strategic decisions from this operating system. From you who already attracts clients naturally. So you need to, in addition to auditing this identity, you need to keep asking yourself, how does this version of me want to express herself himself through me? This will be the basis of your most effective marketing strategy and the way for you to embody fully the identity that is already in you. Connect with this identity of your most attractive marketing self daily. Ask yourself daily, how does this version of me want to express herself or himself through me today and take that action, make that strategic choice from that place. That is what actually moves everything. That's how maybe immediately, maybe over time, not only you will start making more powerful marketing choices, but your sense of self identity as the one who naturally attracts plenty of ideal clients and your subconscious patterning and your nervous system will start aligning. And that's when you start seeing dramatically different results in your business. So yes, I'll say this again. Your marketing and marketing results are an expression of how you truly see yourself, especially under pressure. Now, before I share the next shift, I want you to consider something else. You may be feeling like you're doing all the right things in business. Perhaps you are actually mega consistent. Perhaps you are marketing and selling and strategizing and feeling like you're doing all the right things, but the results are simply not there. And you know, typically the actual bottleneck is again, not strategy alone, but some energetic pattern of yours. And it's very difficult to identify when yourself and in your business. Why am I saying that? Because you might not be aware that there is an opportunity to apply for complimentary energetic assessment with one of our beloved business energetics mentors. Our mentors will take you through this assessment where you can identify which specific patterns of yours may be keeping you in the same place instead of growing your incredible business to the next level. And what do you need to address to finally experience expansion that you deserve? You can find the link to this energetic assessment in the description of this video. It's there for you. Enjoy. And now let's move on to the third shift. Now, the third shift you want to make in order to attract a lot more quality clients without chasing them is define your five star client and mirror them. Now of course you've heard before that if you're trying to market to everyone, you probably will attract no one. Because when we try to fit everyone else box as well, we are diluting our energy focus strategic decisions all over the but by going specific is not exactly only what I'm speaking about. I'm speaking about something more powerful. And that is what is the psychology, qualities and characteristics of the type of client that when you work with them, they constantly give you energy instead of draining them. You cannot wait to interact with your client. Again, that is the type of client you want to serve and I want you to really identify them fully for a good reason. Write down their qualities. What qualities does your five star client needs to have in order for me to truly thrive? Maybe it's the fact that they always pay on time. Maybe it's the fact that they always recommend you. Maybe it's the fact that they're natural action takers. Whatever it might be, write it down. Then also write down the qualities that your five star clients certainly don't have. Qualities that actually drain you. For instance, if there are clients who need a lot of hand holding and it's not your jam, hand holding actually drains your energy. Put it down. These are the qualities that are not for me. Finally, what do you want to do when you have the list of all the qualities your five star client will have and the qualities that your five star client will certainly not have, you will take audit on yourself, checking which qualities from that first list the qualities that you want your five star client to have, which qualities you Already fully embody body and which qualities you don't fully embody yet? Where is the energetic opportunity here? Where can you embody or become better mirror of ideal client that you want to serve? This is a very, very powerful exercise because there's no point to want to attract really better quality clients. I've heard this so many times, you know, my clients, they don't want to pay me, they just want free stuff. But actually the same person, they're afraid to invest in themselves and they're looking at the cheap and free stuff only.
• 15:41
  So we cannot expect to attract naturally clients that we're not. Yet you see, this exercise is a very, very powerful mirror polishing, so to speak, so that the actual marketing then becomes way more congruent. And therefore the messages that we send out there with our marketing will be well received by the clients that we really truly want to serve. You will become way more powerful marketer and simply entrepreneur who naturally attracts higher value clients.
• 16:14
  Now here's the fourth shift you'll want to make in order to attract a lot more quality clients without chasing them. And that is to shift from fear of rejection to full expression. You see, this is one of the big ones. There are many, many powerful change makers, powerful entrepreneurs who are still wondering what else do I need to do to attract more clients. While the actual reason why their marketing is not working to its full potential is because they're somehow holding back, they delude their voice. Perhaps you thought something in you and you wanted to express it, you softened it slightly. Or you may be thought, oh, it's too early, I don't want to ruffle the feathers yet, or I don't want to upset my client, I'll hold back. And anytime you soften, you dilute, you make her feel less. Your voice is simply not full. And guess what, it's your fully expressed voice that is the source of the most powerful marketing. In other words, your five star client absolutely needs your fully expressed voice, not any lesser version of it. So I invite you to ask yourself, where am I holding back? And typically is the fear of rejection or criticism that is causing us to dilute or soften up our voice. And if that's the case, well, I'll say it as it is. You want to become comfortable with hearing no or hearing criticism about you. Because when somebody is saying no, they're not speaking about your worth. It's your human mind creating those stories about no. No means this, no means that. So you've got to investigate those stories. No is simply they're not ready to work with you or with your product or video service right now. And that's it. If somebody is criticizing you, they're expressing their perspective and that they have every right. But if you know who you are, that shouldn't touch you. So again, perhaps that's where the work is. To be able to fully stand in your value, irregardless of what other people think of you. Either way, the work is to be able to express your voice fully. So I have got a little practical exercise for you. Think of something that you would actually want to express. But you held yourself back and ask yourself, if I had absolutely no fears of rejection or non acceptance or criticism, how would I express this? Go there and perhaps challenge yourself to express it that way. See what happens with your five star client, just how they will be activated. That is one expression of very powerful, authentic, energetic marketing. Because again, equation is simple. The clients who are most aligned with you need the most expressed version of you. Period.
• 19:11
  Now, the fifth shift you'll want to make is to shift from being a character in your marketing to author of your marketing. Let me explain. Imagine you're watching a movie and you see in that movie a character. And the things are of course happening around him or around her. People are rejecting the offer. Some are buying. Money is coming in, money is coming out. Some opportunities are closing. Now the character is reacting to everything that's happening. Oh, opportunities closed. That affects me, how I feel. Let me react, let me react, let me react. But shift to position of author, the one who wrote that entire script. Now the author knows that at the end the storyline ends really positively and everything that happens is there for a reason.
• 20:00
  So that closed opportunity or that no is simply a mid scene is not a complete movie. Now it may not be obvious, but this is what we do in business. And for many powerful entrepreneurs, most of the time they're in a role of character. Perhaps there is a launch and it's really underperforming. People are not buying, money is not coming in, expectations are not met. And we're reacting because we don't see the bigger picture. And we think, oh my goodness, what am I doing wrong? What do I need to fix? Maybe I should stop. People are not buying. Let me write more and more stories about this. What does it mean? Human mind is simply human minding. But then what I'll encourage you to practice is to continually shift from character to offer. So as an offer, what if I've wrote this entire game and I know that the outcome of this is very positive so if I perceive myself from the distance that, okay, I'm currently my launch is not performing, what are other possibilities I can see from out here? What can I love about this? What is it giving me from here? From the position of offer, you will get far more powerful information than from the position of the character. So, yes, I encourage every leader, every entrepreneur, and every marketer that desires to operate on a whole new level to really, really practice offering your marketing rather than reacting to what's happening. And the final sixth shift you'll want to make in order to attract a lot more quality clients without chasing them is this shift from marketing from place of need to marketing from place of fullness. Now, you might have heard me speaking before about the power of certainty in selling and marketing. In other words, potential clients are not necessarily responding to the words you use to describe the value of your products and services. They're responding to the energy underneath those words. And if that energy is certainty of the positive outcome, oh, that is very, very attractive. But if you are in that identity of I want to attract more clients and you market and sell from that place, you naturally you try to convince client, oh, this is why my product or service is the best. Because xyz, they feel, whether they realize it or not, energetically they're picking up on that energy of uncertainty and your need. So that's not healthy. That's not helping you to attract more ideal clients. So this is what I invite you to practice. Imagine that your product, your service is already sold out. Simply decide it's already sold out. I wouldn't otherwise want to serve in this way if there wasn't a version of me where this is successfully sold out. So it's sold out. And now imagine that you want to market this product not to get the first client through and second client in and third client in. No, all of those clients are already in. You just want to open this from genuine invitation. Any extras? Because it's already full.
• 23:10
  Now, the question is, how would you write that next piece of marketing? Or how would you speak it out? Of course, you don't want to be lying and saying, oh, this is already full. But I want you to assume that when you go through this exercise, you probably realize that actually my email would be a lot more from invitation. This is the opportunity and I invite you to step in rather than convincing. It would carry again, different energy underneath.
• 23:38
  Similarly, you can go and look at your emails that you already sent out and ask yourself, if my offer was already sold out, would I write it in the same way or would something shift? You will identify the difference between marketing from neat and convincing to marketing from fullness and invitation. Because of course that energy of fullness and certainty changes how you communicate. And the way you communicate of course impacts your potential clients differently. Now I'm going to leave this here. I already shared with you six distinctive shifts you want to make in order to attract more high quality clients without chasing them. I would love to hear from you. Which of these shifts spoke to you most? What are you going to change as a result? Let me know here on YouTube. I share my heart with you and I bring you this powerful Business Energetics material to raise your awareness and to activate your potential hire. There is more thorough work that you deserve. You deserve an environment that truly matches that next level identity of yours we already scaled creating extraordinary results. You deserve a powerful business Energetics material in its fullness and a high level support, including myself and my coaches that can help you to become the full expression of who you're always meant to be as a leader, entrepreneur and change maker. And for that of course we have got Business Energetics Academy. I love, love working with my dear leaders and entrepreneurs inside of Academy because this is where we are dramatically revolutionizing the way we approach business. Building success, money and everything in between. That doesn't cost that which matters to us because to me, the more you grow your business, you should grow more your sense of aliveness and freedom and sel expression. It's not one or another all of it, right? So if that resonates with you and you will appreciate a full support, please feel happy to reach out to us. I'm sending so much love your way. Let me know in the comments below what you're taking away and I'll see you next time. Bye bye.