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Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

#390: Prioritizing what customers both want and need with Bobby Arbuthnot, Unisys

Today we’re going to talk about prioritization and how to, as advisors both within and outside of a company, balance the things customers need to have versus what you know they need.

To help me discuss this topic, I’d like to welcome Bobby Arbuthnot, Director Solutions Management, Employee Experience at Unisys.

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Unisys website: https://www.unisys.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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