Five Expensive Lessons I Learned the Hard Way

Scaling Out Loud · Mar 12, 2026 · 16m

Let's get real for a second. Everyone in this industry is out here posting their wins. The bookings, the revenue milestones, the glam shots from their best corporate activations. Nobody is posting about their 2 a.m. regrets.

This episode is the one I almost didn't record. Because talking about your biggest mistakes out loud is uncomfortable. But when I stepped into the coaching world, I made a promise that I would share the good and the bad. And today, I'm keeping that promise.

I'm pulling back the curtain on the five most expensive mistakes I've made in this business. Not the "oops, I forgot…