574: 4 EFFECTIVE Sales Pitches from 4 Former Presidents

The Brian Nichols Show · Aug 31, 2022 · 17m

In today's episode, I'm walking through 4 speeches/ads from 4 past presidents and outlining why they worked and what we can learn from them.

I want to start by saying that when you're trying to sell something, there's a lot of different ways you could go about it: You could be like Ronald Reagan's 1984 "Morning in America" ad that was so effective at selling America on Reagan's vision that it helped him win reelection in an absolute landslide. You could be like Bill Clinton in 1992 and appeal to their sense of patriotism and vision. Or you could be like Barack Obama in 2008 and use a personal…