Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The 40-Second Video Rule That Boosts Email Click-Through
Lucas and Luna unpack a fresh angle on video marketing: embedding short-form video in email campaigns. They break down the 40-second sweet spot for email video length, share real-world data on how a 40-second video lifted click-through rates by 38 percent for a niche SaaS brand, and explain why the first two seconds are make-or-break. They also discuss when to use an animated GIF versus a video file, how to handle autoplay and mute, and why the subject line should tease the video's payoff. Tune in for one concrete tactic you can apply to your next campaign.
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The skinny
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