Latest / Mini Scroll / Fan-Fiction, Wattpad & The Consequences of Re-Writing Pop Culture
Transcript
- 0:00This episode of Infinite Scroll is brought to you by Britta from
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- 0:41On April 8th, 2019, a new romantic drama premiered at The
- 0:45Grove in Los Angeles. The film followed a young woman
- 0:48named Tessa Young who found herself in a complicated
- 0:52relationship with another student, Hardin Scott, during
- 0:55her first year of college. The film was called After, and
- 0:59while the story might sound like just another coming of age
- 1:02romance, it was actually something much bigger than that.
- 1:06After was adopted from a book published by Anna Todd in 2014,
- 1:10but before After hit bookstores, it was exclusively online as a
- 1:15One Direction fan fiction about Harry Styles under the Wattpad
- 1:19username Imaginator 1D. Anna began releasing chapters in
- 1:232013 and within a year her story had hit 1 billion reads.
- 1:29She soon landed a book deal with Simon and Schuster and turned
- 1:32the series into 5 published novels.
- 1:35Anna's story highlights two major things.
- 1:37First, the influence of fan fiction within youth and fandom
- 1:40culture. And 2nd, how fan fiction writers
- 1:44are their own kind of content creator, using digital
- 1:47self-publishing as a launchpad to build genuine writing
- 1:51careers. Despite those meaningful points,
- 1:54fan fiction isn't without criticism.
- 1:56For years, it's been dismissed as too smutty or unserious,
- 2:00leaving fan fiction readers stigmatized by the masses.
- 2:04On the R slash writing subreddit, for example, users
- 2:07have posed questions like, why is fan fiction frowned upon?
- 2:11And what are your thoughts on fan fiction, Good, bad, ugly?
- 2:14Meanwhile, over on subreddits like R Slash, fan fiction users
- 2:18have turned to the platform for help, with one user admitting,
- 2:21quote, Fan fiction is ruining my life, anyone?
- 2:24That being said, fan fiction remains a central part of fandom
- 2:28culture, so to help unpack the intricacies of this space, we
- 2:32turn to some experts. We first spoke to Alessandra
- 2:35Ferrari, head of content at Whatpad, and then we asked you,
- 2:39our listeners, to share your own experiences and opinions.
- 2:43From these conversations, two key questions emerged.
- 2:46Is fan fiction positive or negative for fandom culture?
- 2:51And how does Gen. Z perceive fan fiction from
- 2:54Centennial World? I'm Lauren Meisner, and this is
- 2:57Infinite Scroll, a podcast about Internet culture, the creator
- 3:01economy, and how social media is shaping Gen.
- 3:04Zed. Welcome back to Infinite Scroll
- 3:06everyone. So as you might have heard in
- 3:09the intro, this is a bit of a unique deep dive here because we
- 3:13are combining an expert interview, our own research and
- 3:18anecdotal experience and commentary from you guys.
- 3:21So I hope you guys enjoyed this episode.
- 3:23It was a labor of love, honestly.
- 3:25As always, these deep dives are always a labor of love.
- 3:29But this one in particular we have been working on for months,
- 3:32like 3 plus months. But before we get into it,
- 3:34Please remember to rate, review, and subscribe.
- 3:36We are trying to get to 1000 Spotify five star ratings by the
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- 3:43called Keep Scrolling for We publish 3 * a month on Fridays.
- 3:46If you spent years lurking on Stan Twitter, spamming your
- 3:50favorite artist to notice you, or going down a rabbit hole of
- 3:54non Canon theories about your favorite show or movie, chances
- 3:57are you have come across fan fiction.
- 4:00Fan fiction is exactly what it sounds like, stories written by
- 4:04fans about the worlds and characters they love.
- 4:07Most of the time, the writers are amateurs, often teenagers,
- 4:11who are using this medium as a creative outlet or a way to stay
- 4:14connected to their favorite celebrities or series.
- 4:17Now, the world of fandom and fan fiction is vast, going back
- 4:21decades if not centuries. So let's take a look back at
- 4:25where fan fiction came from and some of the most iconic moments
- 4:29that shaped this niche online. If you take a moment to think
- 4:32about fan fiction, you probably think about franchises like
- 4:35Harry Potter and Twilight or bands like One Direction or BTS.
- 4:40And there is a reason for that. These fan objects are all
- 4:43extremely popular within fan fiction communities.
- 4:47As we will get into later, all of these topics are relatively
- 4:50recent, and fan fiction has been around much longer than that.
- 4:55In a piece for the Atlantic, researcher Shannon Chamberlain
- 4:58noted how the practice of fan fiction has actually been around
- 5:02for centuries, explaining that quote.
- 5:04Some of the greatest literary classics are technically
- 5:07expansions of earlier characters and narratives.
- 5:10This idea holds true across many periods in history.
- 5:13For example, some commentators even compare ancient works like
- 5:17The Iliad by Homer to fan fiction since it reinterprets
- 5:21and expands on pre-existing stories from mythology.
- 5:25That may sound ridiculous, but if you buy into it, it just
- 5:28shows how deeply the practice of extending and reimagining
- 5:31narratives has been ingrained in the way we communicate.
- 5:35Nevertheless, in The Peace for the Atlantic, Chamberlain argues
- 5:38that the practice of fan fiction really picked up in the 18th
- 5:41century, at least in the English speaking world, specifically
- 5:45with the release of Jonathan Smith's Gulliver's Travels in
- 5:481726. Quote not long after its
- 5:52publication, readers started to imagine its hero in
- 5:55circumstances that either were only briefly alluded to in the
- 5:58text or they themselves invented.
- 6:00The more shocking the revisions, the better.
- 6:03Many stories took the form of what was essentially fan art,
- 6:07they continue. It's safe to say that practices
- 6:09of fan fiction, while not necessarily considered fan
- 6:13fiction at the time, were dotted throughout history.
- 6:15However, it seems that many experts and historians point to
- 6:19the 1960s as the beginning of the modern era of fan fiction.
- 6:23It was through this decade that Star Trek fans started creating
- 6:26fan scenes about Spock and Captain Kirk.
- 6:29Much like fan fiction today, these fan scenes were extensive,
- 6:32but Spock and nailing, Yeah. It's considered to be the first
- 6:36fanzine to be published. It was released in 1967 and
- 6:40included original stories, poetry, art and commentary by
- 6:43fans at the time of recording. The Internet Archive actually
- 6:47has copies of Spakanalia available on the website.
- 6:50Besides fanzines, another significant part of early fan
- 6:53fiction culture was the rise of facetious being, works that
- 6:57imitate the style or characters of an existing story.
- 7:00Researchers often point to Sherlock Holmes fans as dry much
- 7:04of this movement. Now, a pastiche can take many
- 7:07forms, literary, musical or otherwise, but in the context of
- 7:11literature, it is essentially a creative work that mirrors an
- 7:15existing author or series. That is where the comparison to
- 7:18fan fiction comes in. There is still debate about
- 7:20whether the 2 are the same thing.
- 7:22Some argue that all pastiches are a form of fan fiction, while
- 7:25others insist that they are distinct.
- 7:28Regardless of what you think, pastiches helped legitimize fan
- 7:31made storytelling, and Sherlock Holmes has remained and one of
- 7:34the most popular characters to inspire them throughout history.
- 7:37Between these forms of fan made art and literary work, it is
- 7:41clear that this niche was widespread, but it was only in
- 7:44the 1990s and early 2000s that the fanfic truly exploded in
- 7:49popularity. Thanks to the Internet, the rise
- 7:52of digital platforms completely changed the game for fanfiction.
- 7:55These stories could be shared instantly with readers and
- 7:58writers from all over the world. That being said, the modern era
- 8:01of fanfiction is defined by both its volume and variety.
- 8:05From full blown book length stories to short stories or even
- 8:09single paragraphs, fan fiction exists in many formats and it
- 8:13covers just about every theme. Now, most of you listening
- 8:16probably associate fan fiction with smut or highly sexual
- 8:20content. Sure, that kind of fan fiction
- 8:23is definitely out there, but it isn't every fan fiction
- 8:26published. The tone and subject matter
- 8:28often depend on the platform. Some of the biggest platforms
- 8:31include Wattpad, Archive of Our Own, also known as AO3, and
- 8:36fanfiction.net. Tumblr was also a massive hub
- 8:39for fandoms and fanfiction, hosting many different formats,
- 8:42but one of the most iconic was the imagines found all over the
- 8:46platform. For those unfamiliar with
- 8:48imagines, they were essentially short self inserted, or Y/N Your
- 8:53Name fanfictions. The genre gained lasting
- 8:56popularity thanks to Bad 1D Imagines, A blog that brought
- 9:00together the cringiest One Direction Imagines.
- 9:04If you want to learn more about this, feel free to check out our
- 9:06deep dive into Tumblr as a social media platform.
- 9:09Aside from Tumblr, fanfiction.net is one of the
- 9:12earliest fan fiction archiving and publishing platforms.
- 9:15It launched in 1998 and reportedly has more than 12
- 9:18million registered users, but it hasn't been without its
- 9:22controversy within the fan fiction community.
- 9:25Many Reddit users believe that fanfiction.net has become more
- 9:29of a toxic space compared to newer platforms.
- 9:32Many users say that's part partly due to a lack of
- 9:34moderation when it comes to published stories.
- 9:37As one Reddit user explained on the R slash fan fiction
- 9:40subreddit, quote moderation is pretty much non existent on FFN.
- 9:44To add to that, the comment sections are much more visible
- 9:47on other platforms, so when someone leaves a nasty comment,
- 9:51all the other readers can see it and respond and put them in
- 9:53their place. On FFN, the comments are on a
- 9:56separate page from the actual fic and people have to click on
- 9:59it to see them, and even then you can't respond to them.
- 10:02We should note here that there is a group acting as a kind of
- 10:05moderation and review team called Critics United on
- 10:09fanfic.net. Critics United is described as a
- 10:12quote place for reviewers to gather and talk, exchange tales,
- 10:16and support each other as we all try to help the authors of the
- 10:19site. However, many readers feel that
- 10:21they act more like bullies than protectors of the platform.
- 10:24Taken together, the lack of moderation and the presence of
- 10:27Critics United have pushed many users away from fanfiction.net
- 10:32over the years. But what really broke trust
- 10:34within the community were the purges, mass deletions of
- 10:37stories that left readers and writers frustrated.
- 10:40There were two major purges in 2002 and again in 2012 when huge
- 10:46numbers of fanfics were removed for violating site guidelines or
- 10:50being labeled inappropriate. In the 2012 purge alone,
- 10:54estimates suggest that around 62,000 stories were wiped from
- 10:58the platform. For many users, the issue wasn't
- 11:01just what was deleted, it was how it happened.
- 11:04The purge seemed sudden, and a lot of adult content that was
- 11:07not necessarily harmful but just mature was caught in the
- 11:11crossfire. This prompted many readers to
- 11:13jump ship, with some turning to AO3 and Wattpad.
- 11:17AO3 was founded in 2007 with the goal quote to serve the
- 11:21interests of fans by providing access to and preserving the
- 11:24history of fanworks and fan culture in its myriad forms.
- 11:28Since its launch, it's become one of the go to platforms for
- 11:30fanfiction, hitting over 9 million registered users in
- 11:34August of this year and celebrating 15,000,000 published
- 11:37fanworks in May. Users praise AO3 for its
- 11:40detailed tagging system, which makes it easy to search for
- 11:43exactly what you want, or just as importantly, to avoid what
- 11:47you do not want to read about. The site also publishes data on
- 11:51fandom trends like the Ship Stats Project, a long running
- 11:54initiative that tracks the most used relationship tags on AO3.
- 11:58According to the 2025 rankings, some of the most popular ships
- 12:02include Jason Victor from Arcane, League of Legends,
- 12:05Sirius Black and Remus Lupin from Harry Potter, and Evan Buck
- 12:09Buckley and Eddie Diaz from 911. Then there's Wattpad, which many
- 12:14of our Gen. Z listeners will be familiar
- 12:16with. Launched just before AO3 in 2006
- 12:19in Canada, Wattpad is built with mobile reading in mind, making
- 12:24it one of the first fan fiction platforms optimized for phones.
- 12:27To put it into perspective, this was a year before the 1st iPhone
- 12:31was even released and right around the time when user
- 12:34generated content was just beginning to take off.
- 12:36YouTube had only just launched a year before the platform
- 12:40actually started out focused on ebooks.
- 12:42Within a year of launching, more than 17,000 were available on
- 12:46Wattpad. But the platform quickly
- 12:48evolved. It became clear that
- 12:50self-publishing and fan fiction were the real heart of the
- 12:53community. Throughout the 20 tens, Wattpad
- 12:56exploded in popularity, and today it reportedly has around
- 13:00160 million monthly active user. When it comes to fan fiction
- 13:04specifically, Wattpad has played a major role in bringing it into
- 13:07the mainstream for Gen. Z.
- 13:09Probably the most famous example is After by Anna Todd.
- 13:12As I mentioned in the intro, there was also a time when
- 13:15Youtubers were making videos reading fan fiction written
- 13:18about them, often pulling stories straight from Wattpad.
- 13:21These moments helped normalize the platform and fan fiction in
- 13:24general. But of course, these weren't the
- 13:26first time fan fiction crossed over into more mainstream pop
- 13:30culture and Internet culture. Shades of Grey was originally a
- 13:34Twilight fan fiction titled Master of the Universe,
- 13:38published on fanfiction.net years earlier, Though for many
- 13:41Gen. Z readers, that might have just
- 13:43been before their time. To learn more about fan fiction,
- 13:46Wattpad's role in the creator economy and fandom, and why
- 13:50people love this kind of content, we spoke to Alessandra
- 13:53Ferrari, Head of content at Wattpad.
- 13:56Welcome Alessandra to Infinite Scroll.
- 13:59Hi, thanks for having me. Thanks so much for being here.
- 14:02I'm so excited to speak to someone who is in the trenches
- 14:05of online culture and like fandom as much as I feel we are.
- 14:11So for our listeners, before we get started and dive in, can you
- 14:15just give, you know, kind of, I guess, a brief summary of what
- 14:19you do, who you are? Sure.
- 14:21So my name is Alessandra. I am the head of content at
- 14:25Wattpad. I've been at Wattpad for just
- 14:28over 10 years now and I started kind of entry level and I've
- 14:32worked my way up very slowly but surely.
- 14:35And I've really been working at the intersection of pop culture
- 14:37and storytelling this whole time, like really understanding,
- 14:40you know, what's happening on the platform and how it relates
- 14:43to broader pop culture trends and and insights.
- 14:47Yeah, that's awesome. It sounds like honestly one of
- 14:49my dream jobs. It's pretty good, yeah.
- 14:52It's a very, very fun job. Yeah, yeah.
- 14:55Absolutely. So for the last 10 years, based
- 14:59on the research we've done, you have been studying fandom and
- 15:02online communities. How did you get involved in that
- 15:06space and were you always interested in it?
- 15:08Yeah, I mean, OK, so 10 years ago, I started at Wattpad and I
- 15:13think it was one of those like, right time, right place sort of
- 15:15situations like looking at a job board being like, oh, this looks
- 15:18fun. I had always pictured myself
- 15:21working in traditional publishing.
- 15:22I went to school for publishing. I went to school for creative
- 15:25writing. So I really thought that that
- 15:26was the space that I would be in.
- 15:28And then I stumbled across Wattpad, and specifically it was
- 15:32like a community engagement role.
- 15:33And I had no idea what that actually meant in any way, but
- 15:37the description like lined up with kind of my skill sets and
- 15:40my interests. And so I just like went for it.
- 15:42And this was also during the Canadian tech boom, I would say
- 15:45like right smack in the middle of it.
- 15:47And so, you know, startups were everywhere and Wattpad was one
- 15:50of them. I'd always really liked working
- 15:53with writers and with creatives specifically.
- 15:57And so I was also a bit of a writer myself.
- 15:59Like I was dabbling in screen writing and and other formats.
- 16:02So I felt that this was like a nice natural step, but the whole
- 16:06like online fandom space was really, really brand new to me.
- 16:09And like, I had never read a fanfic before I started at
- 16:12Wattpad. And so my introduction to that
- 16:14universe was like literally on my first day.
- 16:17And I think, like, for anyone who has like knows Wattpad or
- 16:21like is understand that I want to like, contextualize it.
- 16:23So Zane had left One Direction like a few months before I
- 16:27started. And that fandom was like just
- 16:32huge. Like, it was massive, massive.
- 16:33And so I got there and I was like, I have no idea who these
- 16:36people are. And I think One Direction at the
- 16:38time was like in the middle of this album and tour cycle for
- 16:41Made in the AM and they had just played Toronto like the week
- 16:45that I started. And obviously I didn't go
- 16:46because I didn't know them. And now that's the thing I
- 16:48regret forever and ever. But like looking back now, like
- 16:52that's just to contextualize like the moment in time when I
- 16:54joined Wahpad. And I think looking back now,
- 16:56that moment really sticks with me because what I've learned is
- 17:00that woppad and fandom are so entwined.
- 17:02And anything, something really big kind of happens in pop
- 17:04culture, you will often see it reflected on the platform in
- 17:08some way. So those first few years of my
- 17:11job was like complete online immersion for me.
- 17:14Like I was reading everything, I was talking to writers, I was
- 17:17looking at data, I was going home and like going on Tumblr
- 17:20and Twitter and like, really trying to get that like
- 17:22immersive experience of fan spaces that were spilling into
- 17:25what I was seeing at work. And it took over like my entire
- 17:28life and I really haven't looked back since.
- 17:32I love that. Yeah.
- 17:33Our head of partnerships here, we only recently discovered that
- 17:37she was a fan fiction writer on Wattpad when she was in like, I
- 17:41don't know, she's maybe 14 or 15 and she would write One
- 17:44Direction fanfic. I love it.
- 17:47We are dying. It's a rite of passage, I think.
- 17:50Yes. Yeah.
- 17:51Yeah, absolutely. So I'm interested to hear since
- 17:55you just mentioned Tumblr as well.
- 17:58How do you? See these platforms all kind of
- 18:01intersecting? Like, do you think that they
- 18:03complement each other? Like Wattpad Tumblr, Like AO3?
- 18:06Do you think that Wattpad is particularly different?
- 18:10Obviously, Wattpad has become such a driving force in fan
- 18:14fiction and fandom culture online.
- 18:17Yeah, I think, I think they all really do complement each other.
- 18:21Like I said, like when I was first starting, I was on
- 18:23everything and I was finding like little pieces like putting
- 18:26everything together to like create like the pastiche of my
- 18:29fandom knowledge. But I do think there are some
- 18:31key differences. So I think that AO3 specifically
- 18:35and Tumblr like really do exist for very specific reasons.
- 18:39Like AO3 is literally dedicated specifically to like archiving
- 18:42fan fiction, whereas Tumblr is more of a space and has been a
- 18:46space to dive in and explore existing fandoms, whereas
- 18:49Wattpad does both of those things.
- 18:52And it also gives, I think, writers a chance to build and
- 18:57create fandoms around original stories at the same time.
- 19:00So we have like, obviously a huge prolific fan fiction
- 19:03community, but we also have a lot of writers who don't write
- 19:05fan fiction who are writing their own things.
- 19:07It's so it's not like an exclusive like one or the other.
- 19:10It's kind of a mix. So it tends to be a home for,
- 19:12like, all kinds. And I think, like, if you look
- 19:16at some of our biggest woppad authors like Anna Todd or Ariana
- 19:20Godoy, they didn't just contribute to existing fandoms.
- 19:23They were also building their own in real time.
- 19:25Like their work attracted fans around the world that crossed
- 19:28over into multiple formats. It became like really part of
- 19:31pop culture in its own right. Like even after, for instance,
- 19:35which was a One Direction fan fiction at its time, is now
- 19:38wholly its own original franchise with its own unique
- 19:41fandom and fan base. And so I think that that's
- 19:43something that Wattpad has done differently, which is just like
- 19:47built into its infrastructure. And that's because Wattpad is
- 19:51both a storytelling platform and a social platform.
- 19:54So we're able to, like, on my end, see in real time what
- 19:57readers are connecting with, what communities are forming
- 20:00around which stories. And that I think is like a
- 20:02pretty key differentiator for like where Wattpad sits.
- 20:05Yeah, that's really interesting that you said it's both a
- 20:08storytelling and a social platform.
- 20:10I was going to ask where you see what pads sitting in?
- 20:14I guess like the creator economy or fan fiction in general as you
- 20:17mentioned, like authors becoming essentially influencers in their
- 20:21own right through these online fandoms.
- 20:25Yeah, I think that Wattpad is definitely a place I got, we got
- 20:30color writers like they're creators, right?
- 20:32Like they are creating so many different types of like creative
- 20:34content. Most of it is text based long
- 20:37form obviously, but it doesn't have to exclusively be that.
- 20:40So I would put Wattpad in the broader creator economy space.
- 20:45I think what makes them a distinct as well, kind of like I
- 20:48said before is the platform itself is pretty non traditional
- 20:52from a literary standpoint. Like it's not here to
- 20:54necessarily be a publisher or publishing and just like
- 20:57publishing plant, but a lot of writers that are on the platform
- 21:01do have traditional aspirations like they are writing because
- 21:05they are looking for it to publish their book someday or,
- 21:07you know, want to sign with an agent or want to get their work
- 21:10adapted. So I think this is kind of a
- 21:12unique space where they're both kind of in that traditional
- 21:16space, but also very much in an online web novel space as well.
- 21:21And because like Wattpad is a social platform, so writers are
- 21:25able to, like any type of creator, build a personal brand,
- 21:29cultivate a following, engage with their readers, I think
- 21:32their difference is just that they're engaging with their fan
- 21:35base over text based storytelling.
- 21:38Yeah. And it's so powerful.
- 21:40I'm interested to hear if you at, I guess the the company in
- 21:46general or from your experience in the industry, if you know
- 21:51what traditional publishing thinks of these kinds of like
- 21:55new media publishing platforms? I think that traditional spaces
- 22:01are getting a lot better that understanding online
- 22:04communities. It wasn't always the case.
- 22:06I mean, I remember even when I first started, there were some
- 22:08publishers that were like, we love you guys.
- 22:10We've like are so excited to talk to you.
- 22:12And there's some that were like, don't ever put anything on
- 22:14Webpad. It's like not the space to be.
- 22:16It was very like traditional or non traditional.
- 22:18Like there was more of a line. But no, I think that publishers
- 22:21are paying attention to online trends even more.
- 22:24So it's kind of impossible not to like you really are seeing
- 22:27these fandoms and fan bases online.
- 22:30And so there isn't that line between traditional and
- 22:32untraditional is a lot more blurred.
- 22:35I see a lot more traditional industries including like the
- 22:37film industry, for instance, is like they're experimenting with
- 22:40fan engagement. They're trying to tap into
- 22:42audiences and on platforms. And that's just something that
- 22:45Wattpad is always prioritized like for years and years.
- 22:48We also have our own publishing imprint on Wattpad.
- 22:52So we have Wattpad books that like exclusively looks at the
- 22:55platform for up and coming talent to publish traditionally
- 23:00if they want to. So I think that there is that
- 23:02blur, but at the same time, I think that it's important to
- 23:06still have that gap. Like Wattpad has this great fan
- 23:10first model and traditional publishing is its own thing and
- 23:14it's the point like it can be separate.
- 23:16Wattpad is here to exist as like that alternative space and I
- 23:20think it's strengths kind of comes from being able to operate
- 23:23a little bit more differently from a traditional industry.
- 23:26Yeah, absolutely. Like being able to coexist in
- 23:29that same way. That's how I feel too about
- 23:31media, like owning a new media brand versus looking at like,
- 23:35you know, legacy media brands. I don't see it as competition at
- 23:38all. And I think we all need each
- 23:41other. OK.
- 23:43So I wanted to pivot into some discussion around like the real
- 23:49world impact of fan fiction. 1st, I'm curious to hear your
- 23:54thoughts on what you think draws people to fan fiction.
- 23:59That's a good question. I think what draws people to fan
- 24:05fiction? I mean, I think that fan fiction
- 24:09is very special. Like, I think it combines like
- 24:12the best of, you know, escapism, like representation and
- 24:16community all into one. But I really do think that the
- 24:20community aspect itself is like such a strong driver.
- 24:24It's what really piqued my interest when I started reading
- 24:27fan fiction was not just the stories I was reading, even
- 24:30though they were like interesting and different and
- 24:33phenomenal, but it was also being able to engage with fans
- 24:36and other people that loved that same work.
- 24:38Like I started joining discords and other like spaces where
- 24:42people were just like, talking about the stories that they're
- 24:45reading that they were finding and like recommending one
- 24:47because like, have you read this one yet?
- 24:48Have you read this one yet? And I think there's something
- 24:50just really powerful about reading a story or finding a
- 24:53story that you love and then being able to share with others
- 24:56who feel the same way. And you can recommend it.
- 24:58You can debate about what's happening in it.
- 25:00You can kind of riff on it. So I think fan fiction is very
- 25:04special because it does give you the sense of kinship that makes
- 25:08it really formative for people. And then on the flip side, from
- 25:11like a creating perspective, I think that it is so exciting to
- 25:15be able to extend a world that you love.
- 25:17Like you get to flex your knowledge, you get to flex your
- 25:20creativity. You get to like really pour your
- 25:22love and passion of a story, but not in engaging with it, but by
- 25:26participating in it. And I think that feeling of
- 25:28really being part of something bigger is at the to the very
- 25:32core of anything in fandom. Like it extends to cosplay or
- 25:35like creating like fanzines or any of that stuff.
- 25:37It gets particularly amplified in fan fiction because you're
- 25:41actively contributing to that universe with your own, like
- 25:45heart and soul. Yeah, I feel the same way about
- 25:49the Bravo universe. I'm the biggest fan of like the
- 25:54Housewives and the Bravo universe, and it's the first
- 25:56true fandom that I've been a part of that I really am
- 26:01dedicated to, like, engaging with and participating in in a
- 26:05different way than just being really passive.
- 26:07And I love it. It makes the experience of
- 26:09watching the shows. So.
- 26:11Much more enjoyable for me to be in, like, you know, all of the
- 26:14forums and all of the groups and following all the Instagram
- 26:16accounts and all of that kind of stuff.
- 26:18Yeah. I mean, think about, like on,
- 26:20you know, TikTok where you get commentary, like there are
- 26:24people that are engaging with the content, but they are also
- 26:26expanding the content just by, like, giving their opinions on
- 26:29what's happening in the latest episodes or doing recaps.
- 26:31I think that that's in a way like, it's not.
- 26:33It's an extension of, you know, participating in that culture.
- 26:36Fan fiction just happens to be on the like fiction side where
- 26:40you're like actually creating and adding on to that space as
- 26:44well. Yeah, yeah, absolutely.
- 26:47I'm interested to hear if you think there's an element of
- 26:50identity exploration in fan fiction, especially for younger
- 26:55users. Yeah, I think fiction in
- 26:58general, but obviously including fan fiction is definitely a
- 27:01space for identity exploration, Self insert fan fiction.
- 27:04So like Your name is like literally puts you in the story
- 27:08as the main character. And it's a really popular type
- 27:10of fiction that we see on Wattpad all the time.
- 27:14But I do think that you can kind of apply that same premise to
- 27:17any type of creative writing or creative expression.
- 27:20We all want to be able to find the narratives that encourage us
- 27:24to explore emotions, relationships, any of those
- 27:27experiences that feel relatable to us.
- 27:30I think where fan fiction comes in in particular is with that
- 27:33familiarity piece. So writers and readers of fan
- 27:36fiction aren't starting from scratch when they enter a story.
- 27:40Presumably they're already invested in that fandom in some
- 27:43capacity. They like saw something, they
- 27:44watched it, they read it, they listen to the music, whatever,
- 27:46and they want to engage in it further.
- 27:48So they're already diving into a world that they understand the
- 27:52rules of to some degree. And so the nuances of the
- 27:56exploration that you can get in a fan fiction are much more
- 27:59immediate, right? Like you can spend so much more
- 28:02time on that like emotional meat of the story because you're not
- 28:05world building or character building from scratch.
- 28:09Yeah, yeah, that's a great point.
- 28:12So I think one of the criticisms around fan fiction is that they
- 28:18do often revolve around various tropes like the bad boy,
- 28:22forbidden love, soul mates. Can you speak to how you see
- 28:28this impacting readers and if there's any work behind the
- 28:32scenes to address that? Yeah, I mean, lot powders love a
- 28:37good trope, like, period. They just love a good trope.
- 28:40And I think that that's kind of the the point of fiction in a
- 28:45way. Like readers want to explore
- 28:47these scenarios that are heightened or sensational in
- 28:50like this really fun, escapist way.
- 28:52And so Wattpad has really become that place for that choose your
- 28:55own adventure option, which is like letting readers choose that
- 28:58specific flavor of the story they want to engage in.
- 29:00And sometimes that means, like, you know, you can layer on
- 29:03tropes upon tropes upon tropes to find the exact kind of thing
- 29:06that you're looking for. But I mean, like you said, I
- 29:10think at the same time, it's important to engage critically
- 29:13with like any media that we're consuming, right?
- 29:15Tropes are really compelling and emotionally satisfying
- 29:20containers, but they're not meant to be a guide for real
- 29:23life. They were like live as that
- 29:24trope kind of space for a reason.
- 29:27I think that Woppet allows readers to mix and match what
- 29:30they like and like kind of form their own thing, but it's all
- 29:33under the guise of like it's fiction, right?
- 29:35I think the value is that imaginative, kind of like
- 29:38playground that you can create is can help like readers explore
- 29:44different relationships or different feelings different
- 29:46like as a means of entertainment, but like also
- 29:48understanding obviously the difference between fantasy and
- 29:50reality. Yeah, I see it similar similarly
- 29:54to when you're watching, you know, like a ROM com, like being
- 29:58a millennial growing up with all the ROM coms and it's like you
- 30:01kind of, yeah, might give you a slightly unrealistic
- 30:05expectations for your dating life.
- 30:06But, you know, once you're a bit older, you're like, OK.
- 30:10That was actually. Kind of fun, and now it's so
- 30:12nostalgic. Yeah, and it's nice to to have
- 30:15like that escapism and then also be like, OK, I have my real
- 30:18world, but then I also have like my book boyfriend who I can
- 30:20always like that kind of thing. Yeah, I love that.
- 30:25OK, so a fan fiction has been around for so long, for decades.
- 30:30Why do you think it has such staying power?
- 30:33And how do you think the Internet has changed or even
- 30:37just like Jen said, like they are so into fan fiction, how
- 30:41kind of their generation coming up online as the dominant
- 30:43generation online has changed the dynamic there?
- 30:48Yeah, I think, I mean, I love that you say Gen.
- 30:51Z, by the way. I just have to say that.
- 30:52Yeah, like Canadian. Yeah, so Canadian.
- 30:55I always say Gen. Z, but maybe I'll switch that.
- 30:58So I think which N said is definitely like the yeah, I
- 31:03think they're the generation that really, really grew up with
- 31:06fan fiction, at least fan fiction as we know it, like
- 31:09accessible online, like pretty prolific.
- 31:13I would also argue that I think fan fiction in some form has
- 31:16been around for like centuries. Like I actually think it's
- 31:18always kind of been around being remixed just how we know it now.
- 31:22Online is like its own particular flavor.
- 31:24But I'm pretty sure we had, like, Emily Dickinson was
- 31:27probably, you know, yeah, watching or writing fan fiction
- 31:31in some form. But I think, like, the short
- 31:34answer for it being so, like, have such staying power is that
- 31:39it's, like, really fun, right? Like, fan fiction is stories
- 31:43written by fans of existing work.
- 31:45They take it, they remix it. They remix characters, plot
- 31:48lines, all that stuff. And they're engaging in this
- 31:50transformative work because they love it and because it's fun.
- 31:53And it's this creative way to dive deeper into a world or
- 31:56explore like character or pairings or things that never
- 31:59actually happened in the Canon, or really answering those
- 32:02burning questions of like, Oh my God, what if this happened?
- 32:05And that's kind of like that creative engine that I think
- 32:08we're all really equipped to have and to ask about.
- 32:13I also think, like with fan fiction in particular, it's such
- 32:16a great way into figuring out your own creative process and
- 32:19your own creative craft. I know that from my experience,
- 32:23a lot of Watt patterns start out writing fan fiction and then go
- 32:26on to write epics and franchises and like become go on to become
- 32:31original fiction authors in their own right.
- 32:33But fan fiction is where they really, like cut their teeth.
- 32:36And so I think it can be a really great creative gateway
- 32:39for a lot of people Ultimately, like I think it comes back to
- 32:42engaging in fandom as a whole really supports this desire for
- 32:47community. And it's such a great way to
- 32:49play around in that space. And, you know, as technology has
- 32:53continued to evolve, it has only made fandom in general, fan
- 32:58fiction, cosplay, access to fandoms that you might not
- 33:01otherwise have so much more accessible and so much more
- 33:04normalized because we're seeing it more and more and more.
- 33:07So, yeah, as a creative outlet, I think that staying power
- 33:10really comes down to how we're able to access it.
- 33:12And we're able to access it so much more freely than we have in
- 33:15the past. Yeah, absolutely.
- 33:18And the last thing I would love to hear from you is how do you
- 33:23think fandom will continue to shape mainstream pop culture
- 33:27moving forward? Especially if you think about to
- 33:30what you just said about the techno technological advances
- 33:33and how quickly everything's evolving and AI and all of that.
- 33:36Do you see it changing? Do you see it?
- 33:38Becoming more influential in pop culture.
- 33:42I would argue that fandom is pop culture.
- 33:46Like it just is. Like it's the beating part of
- 33:48pop culture. I think in the past, engaging in
- 33:51fandom often required like a direct introduction to something
- 33:55like, oh, my sibling came home and gave me this CD that she
- 33:59loves. Or, you know, my parents
- 34:00introduced me to their favorite franchise or their favorite
- 34:03sports team. And like now that's my favorite
- 34:04sports team. So there had to be like this
- 34:06direct passing of interest because like, how else would you
- 34:09find something in most cases? But obviously the digital has
- 34:13completely revolutionized this and we're able to access new
- 34:17content and discover new things online and have access to
- 34:20communities that we never would have otherwise found.
- 34:23So we're no longer constrained by our geography, by our social
- 34:27circle, like physically around us, by even the language that we
- 34:30speak. And so now that means that
- 34:33there's so much more content to consume.
- 34:36And because of it, it means that fandom has been able to both
- 34:39spread really, really wildly and also splinter into a million
- 34:43different pockets. I don't think pop culture will
- 34:45ever be one thing anymore. I think it's going to be a
- 34:48myriad of interest to just pile on top of each other and you're
- 34:52able to curate that through whatever you're engaging with as
- 34:56like your own specific, here's my pop culture.
- 34:58Like I think it'll be very unique to each individual
- 35:01depending on like the technology that we're using and like where
- 35:04we're where we find ourselves. So yeah.
- 35:06And like, as somebody who is trying to keep up with a lot of
- 35:09it, it is impossible. Like you actually genuinely
- 35:12cannot be an expert in pop culture across the board because
- 35:15you kind of have to drill down into the the spaces that you can
- 35:18do. Like I'm AI would say I'm an
- 35:20expert when it comes to Wattpad and that intersection there, but
- 35:24there are so many other facets of the Internet that I'm like, I
- 35:27have no idea. So yeah, I think, yeah, I mean,
- 35:30what becomes mainstream is really going to be, you know,
- 35:33what has sticking power, but that's going to continue to
- 35:36become like so much harder to do and to breakthrough.
- 35:39Yeah, I completely agree. I think we've really lost, for
- 35:44better or worse, these kind of monocultural moments.
- 35:47And it's all about the silo that you're in.
- 35:50You know, what's viral for me is not going to be viral for you
- 35:53type of thing. I completely agree with that.
- 35:55And I think fandoms going to become even more influential in
- 36:00the kind of pop culture because of, I guess, especially with the
- 36:04rise of AI. Like I look at it with media and
- 36:07it's like if you don't have kind of a parasocial relationship
- 36:10with the media brands that you consume, if you don't have
- 36:13personalities literally fronting these media brands, you know, at
- 36:17the end of the day, how are they going to survive?
- 36:19So I think it's so true. It's going to become
- 36:21increasingly important, especially in our industries.
- 36:26For sure. I also think that fandom can't
- 36:28really be taken for granted either.
- 36:30Like, it is something that is earned.
- 36:31Like it really is something where you have to listen to fans
- 36:34first. You can't just assume that
- 36:36everything is going to have a fandom or everything is going to
- 36:38hit hard. And there's a little bit, we're
- 36:40in an area now where everybody wants it, but it's like, do you
- 36:43truly understand, like how to nurture and cultivate A fandom?
- 36:48And so much of that comes down to for us, it's like listening
- 36:51to our creators, listening to our audience, like seeing how
- 36:54that organically grows. Not everything is going to land
- 36:57right. And that's OK.
- 36:58It doesn't have to. So that's the other pieces is
- 37:00really paying attention. Now back to the key questions of
- 37:03this episode. If we consider what Alessandra
- 37:06shared, it's clear there are some very real positives to fan
- 37:09fiction. It builds community, gives
- 37:12emerging writers a platform to share their creativity, and
- 37:15offers readers the chance to explore different experiences,
- 37:18world views, and identities. There is an especially strong
- 37:21link between the LGBTQIA Plus community and fan fiction.
- 37:26Space has a long been a home for greater representation and
- 37:29diversity. It's a place where readers can
- 37:31move beyond the CIS, heteronormative storylines that
- 37:35dominate so much of mainstream media.
- 37:37There is a small but growing body of scholarship that
- 37:39explores the impact of fan fiction, touching on many of the
- 37:42same points that Alessandra mentioned.
- 37:44But to really understand how fan fiction is shaping young people
- 37:48today, we wanted to hear directly from you.
- 37:50So we asked our listeners to share their own experiences, the
- 37:54good, the bad, and everything in between.
- 37:57We set up a Google form and gave participants 3 days to answer 7
- 38:00short questions. In total, we received 65
- 38:03responses from listeners aged between 17 and 39.
- 38:07The key areas we wanted to explore were the most common
- 38:10ages at which people started reading fan fiction, whether the
- 38:13content they engaged with was age appropriate, what they found
- 38:17enjoyable about it, and what, if anything, they learned from the
- 38:20stories they read. We asked 5 questions covering
- 38:23these themes, along with two additional demographic slash
- 38:27contextual ones. We found that the respondents
- 38:29read fan fiction across a wide range of ships and fandoms, but
- 38:33the most frequently mentioned were definitely Harry Potter,
- 38:37One Direction, and BTS. Having said that, we should note
- 38:40that a sample of 65 is still a relatively small sample in the
- 38:44scheme of things, so it can be difficult to make
- 38:46generalizations. But Even so, clear themes
- 38:49emerged, making these anecdotes useful for examining perceptions
- 38:53toward fan fiction. Off the back of some of
- 38:55Alessandra's comments, let's start with the positives.
- 38:58Participants in our survey had an overwhelmingly positive
- 39:02sentiment toward fan fiction. When we asked our listeners
- 39:05about the lessons they learned from fan fiction, approximately
- 39:082 thirds, 44 people, had something positive to say.
- 39:12The remaining third was split between negative and more
- 39:15neutral responses. A couple of themes really stood
- 39:18out. The biggest one was self
- 39:20identity and discovery. Many people talked about how fan
- 39:23fiction helped them understand themselves and the world better.
- 39:27It gave them space to explore love, relationships, and even
- 39:30their own sexual identity. One listener, Georgia, who read
- 39:34fan fiction most often in her mid teens, said quote.
- 39:37It definitely aided in learning about my sexuality and feeling
- 39:40comfortable with my sexuality. I struggled to come out to my
- 39:43peers, so I found a lot of solace in reading about queer
- 39:46identifying characters. Others mentioned that fan
- 39:49fiction helped expand their for worldview, exposing them to
- 39:52different sexualities, experiences and perspectives
- 39:55they may not have encountered otherwise.
- 39:57Another listener, Christy, told us it made her more empathetic
- 40:00and open minded quote. There were a lot of fix where
- 40:03authors candidly wrote about topics like the LGBTQIA plus
- 40:07experience. Eating disorders, substance
- 40:09abuse, self harm, etcetera. Topics that I as a teenager and
- 40:13a conservative religious family didn't have wide access to
- 40:17through traditional publishing. Respondents also talked about
- 40:20the sense of community they found through fan fiction and
- 40:23how writing it taught them practical skills in
- 40:25storytelling. A respondent named Aaron summed
- 40:28it up perfectly. Quote fan fiction creates such a
- 40:31beautiful community of people who have a like minded interest.
- 40:35It is not something driven by profit, but rather a creative
- 40:38outlet married to a passion for a book, television show, movie,
- 40:41etcetera. I've made long lasting friends
- 40:43in people whose work I've read and people who've read my work.
- 40:47Of course, these are just some of the reasons why readers love
- 40:49fan fiction. When we explicitly asked
- 40:52participants why they enjoy this type of content, many said it's
- 40:55a way to get closure around their favorite ships or
- 40:58characters. For fans, it's fun to see
- 41:00alternate scenarios come to life or to explore a character's
- 41:04lore, even if it it isn't Canon. This can feel especially
- 41:07powerful once a beloved series has ended.
- 41:09And this isn't exactly a surprise.
- 41:11We know just how nostalgic Gen. Z is, especially after last
- 41:16week's episode. This is something 2 listeners
- 41:18personally experienced. For example, a respondent named
- 41:21Ruby told us they often turn to fan fiction between seasons
- 41:25saying quote. It was a way to still interact
- 41:27with the characters I loved so much while waiting for their
- 41:30next season. I also loved the different
- 41:32explorations of the same themes, another listener, Nina, said
- 41:36Quote. I really enjoyed being able to
- 41:38extend the fictional world I fell in love with through my own
- 41:41writing and reading. I felt like I was missing some
- 41:44of these characters after finishing the books, and there
- 41:46were really good writers who made it feel like a natural
- 41:48extension, which was more impressive in the pre Gen.
- 41:52AI era. Here, Nina makes an interesting
- 41:54point about how the rise of AI could impact fan fiction moving
- 41:58forward. The reality is now almost anyone
- 42:02can generate their own fan fiction using tools like
- 42:05ChatGPT. That's not to say it will ever
- 42:07compare to human written story, but it does pose a threat to fan
- 42:11fiction as we know it, especially when it comes to
- 42:13building community, exposure to new perspectives, and the
- 42:17integrity of self published work.
- 42:19But no matter where fan fiction goes next, one things for sure,
- 42:23it will continue to be a source of escapism for many readers.
- 42:26This was another major theme that came up in our survey, with
- 42:29listeners saying they turn to fan fiction for the same reason
- 42:32a lot of us turn to TV shows, movies, and books to escape the
- 42:35difficulties and hardships of their real life, even if just
- 42:38for a moment. One participant who asked to
- 42:41remain anonymous, was generous enough to share how fan fiction
- 42:44was his form of escapism while he was struggling with gender
- 42:47dysphoria. While he initially started
- 42:49reading fan fiction to feel closer to certain celebrities,
- 42:53this changed as he got older. Quote I started reading MLM fix
- 42:56of specific pairings such as Louis and Harry from one DI
- 43:00didn't realize it at the time, but looking back, what I enjoyed
- 43:03about these fix was that I got to read from a male's
- 43:05perspective in a relationship. I struggled with gender
- 43:08dysphoria my entire childhood but didn't have the words to
- 43:11describe what I was feeling, so I tried ignoring it.
- 43:14However, once my body was going through puberty, I really began
- 43:18heavily reading MLM fanfics as a form of escapism.
- 43:22It was definitely a way for me to imagine a life as a man so
- 43:25that I didn't have to think about the then reality that I
- 43:29was becoming a woman. All in all, it is clear that fan
- 43:32fiction offers some real benefits to readers, but it
- 43:35isn't All +1 of the biggest criticisms of fan fiction is
- 43:39that it exposes young readers to inappropriate content, and
- 43:43there's definitely some truth to that.
- 43:45Fan fiction is known to be quite sexual or smutty at times.
- 43:48That's not necessarily a bad thing, and it's not something
- 43:51that should automatically be condemned, especially when
- 43:54adults are actively seeking it out.
- 43:56But that same content can be confronting for younger readers
- 43:59who might not be ready to engage with it.
- 44:01Of course, that depends on the person, but in our survey, the
- 44:04average age of those regularly consuming fan fiction was
- 44:08approximately 16. Some respondents, though, said
- 44:11they started as young as 11 or 12.
- 44:13Now, we don't need to go into the types of sexually explicit
- 44:16content that's available, but let's just say that it can be
- 44:19quite graphic and sometimes toxic.
- 44:22Granted, most platforms like Wattpad and AO3 include content
- 44:26warnings or tags that describe the themes or give a maturity
- 44:30rating, but that doesn't always mean that readers will stick to
- 44:33them. Aaron, who I mentioned earlier,
- 44:35admitted that this was something she ignored as she wrote quote.
- 44:39I was around 12 or 13 when I first started reading fan
- 44:41fiction, and I was pretty much immediately lying about my age
- 44:45to get into restricted fiction spaces.
- 44:47I fully admit that I wasn't supposed to be in that space,
- 44:50and anything I saw that I didn't like, that's on me, not the
- 44:53person who created the fan fiction.
- 44:55Whether some readers were unwillingly exposed to this type
- 44:58of content or actively sought it out, most respondents in our
- 45:02survey said they had read something inappropriate.
- 45:05Out of the 65 people who filled out our form, almost twice as
- 45:08many said the content they consumed wasn't age appropriate
- 45:11compared to those who said it was.
- 45:13Around 10% said it was difficult to say one way or another,
- 45:16arguing that it really depends on factors like cultural
- 45:19background. A few listeners also noted that
- 45:22while some stories featured explicit or graphic content, the
- 45:25way those themes were handled, like whether or not consent was
- 45:28included, did make a difference. And others mentioned that they
- 45:31had come across equally inappropriate content elsewhere
- 45:34online, not just in fan fiction. That being said, one of the
- 45:38biggest issues with reading this kind of content too young is
- 45:41that it can shape your understanding of sex,
- 45:43relationships, and romance in ways that aren't always healthy.
- 45:47A few respondents in our survey said that this was their
- 45:49experience. The anonymous participant
- 45:51mentioned earlier actually told us that reading explicit fanfics
- 45:55when he was younger contributed to being in his words.
- 45:58Quote, a late bloomer as he wrote quote.
- 46:01I did also read a lot of smut fanfic which I really had no
- 46:04business reading. I honestly only read smutfix
- 46:07because all my friends did. Looking back, I don't think
- 46:09reading smutfix were appropriate for me.
- 46:11I think part of the reason I was such a late bloomer was because
- 46:14these fanfix made me fear sex, mostly due to how a lot of these
- 46:18fix involved rough sex or BDSM elements.
- 46:21It was hard for me to picture sex as anything but painful or
- 46:24aggressive. Another respondent, Eden, shared
- 46:27that while fan fiction did have a positive impact for them,
- 46:30especially as someone who is asexual and a romantic, it also
- 46:33came with some challenges. They explained that they quote
- 46:36started with a lot of heavy stuff, hardcore sexual content,
- 46:39themes of abuse and toxic relationship dynamics, and more.
- 46:43Because I thought I was edgy and cool.
- 46:45Now I know I was just trying to deal with my own trauma.
- 46:48Overall, it's clear that fan fiction is a complicated topic,
- 46:52and the question of whether it's good or bad doesn't have an easy
- 46:55answer. From our research and what our
- 46:57listeners have shared, it's evident that fan fiction can be
- 47:00a powerful tool. It can definitely help readers
- 47:03expand their world views, challenge built in
- 47:06heteronormative ideals, and find community in the process.
- 47:09At the same time, it seems that no amount of moderation can
- 47:13completely prevent harmful or age inappropriate content from
- 47:17slipping through the cracks. And that, of course, leaves
- 47:20questions around free speech, creative freedom, and what
- 47:23responsibility platforms have to protect their youngest users.
- 47:27While that might be up for debate, it becomes complicated
- 47:30when we see platforms capitalizing on young people's
- 47:33passion without doing enough to keep them safe.
- 47:36However, all of these questions are not isolated to fan fiction.
- 47:39It is part of a larger conversation about how we move
- 47:42through the online world, especially as age verification
- 47:45becomes more widespread. All in all, it's clear that fan
- 47:48fiction continues to resonate with youth audiences and shapes
- 47:51pop culture in that traditional media fails to capture or even
- 47:55care about. What becomes clear though is
- 47:58that the written word and fandom culture have staying power even
- 48:02in a time when short form video, rage bait and brain rot reigns
- 48:07supreme. Infinite Scroll is a podcast
- 48:10produced, presented and Co written by me, Lauren Meisner
- 48:13for Centennial World. This episode was researched and
- 48:16Co written by Annabelle and David.
- 48:18Editing is by Izzy Phillips. Thank you so much for listening.
- 48:21I love you guys and I will talk to you next week.
- 48:24Bye.