Halo Effect & Building On Marketing Powers You Already Possess

Gifted Underachievers · Sep 11, 2025 · 27m

Large and even huge media platforms (New York Times and mass audience podcasts) do not necessarily translate into increased sales for creatives. Yes, they are great, but we must be aware that there is a real difference between a ‘big breakthrough’ approach versus a ‘building toward a tipping point’ approach. The former is rare while the latter is within our reach by taking a long view to building an audience for a particular piece of work and our portfolio of creative work.

Questions for Listeners:

* How can you identify where your marketing tipping point is?

* Do you want the big break or to…