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Bruce Friedrich On The Meatless Meat Moonshot
Imagine a day when alternative protein is no longer alternative. Welcome to the moonshot for meatless meat.
When it comes to meat, the news is both good and bad. On the one hand, alternative protein innovation is at an all-time high, with ever more options stocked at grocery stores across the country. However, despite the cultural ascension and mainstreaming of all things vegan & plant-based, the unfortunate reality is that globally, meat consumption is actually the highest it’s ever been. And according to the UN, global meat production is projected to double by 2050.
So what gives?
To…
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