Rick Steves Wants to Save the World, One Trip at a Time

Unpacked by Afar | Travel Smarter, More Responsibly · Jun 15, 2023 · 47m

In the world of travel legends, Rick Steves is right up there at the top. Since he launched his company in 1976, he has sent millions of Americans abroad, either through his guided tours or via his many, many guidebooks. But his mission—to “curate culture shock”—comes with a cost.

Rick has long been aware of the environmental impact of encouraging so many people to travel, but he found that carbon offset programs didn’t do enough to alleviate his concerns. So Rick and his team created the Rick Steves’ Europe Climate Smart Commitment, which donates $30 for every traveler on their tours to a…