Latest / The Heart-Led Business Show / Escaping Burnout, Embracing Boundaries with Nathanael "Tarzan" Rabbitt

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Escaping Burnout, Embracing Boundaries with Nathanael "Tarzan" Rabbitt · The Heart-Led Business Show

• 0:01
  Speaker: Welcome to The Heart-Led Business Show, where compassion meets commerce and leaders lead with love.
• 0:09
  Speaker: Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second.
• 0:20
  Speaker: From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism.
• 0:29
  Speaker: So buckle up and let your heart guide your business journey.
• 0:36
  Tom Jackobs: Well.
• 0:36
  Tom Jackobs: welcome back to the Heart-Led Business Show where we dive deep into the soul of entrepreneurship.
• 0:42
  Tom Jackobs: Today we're swinging into the world of wellness with the extraordinary Nathanael Rabbitt, lovingly dub Tarzan.
• 0:51
  Tom Jackobs: As the fearless founder of Conscious Body Recovery, he blends earthly wisdom with modern science for a holistic dash of health.
• 0:59
  Tom Jackobs: Join us as we explore his heart-lead journey filled with insights on resilience, recovery, and connecting to nature.
• 1:06
  Tom Jackobs: A true adventure in business and wellbeing.
• 1:09
  Tom Jackobs: So let's leap into the vibrant conversation.
• 1:13
  Tom Jackobs: Nathanael, welcome to the show.
• 1:14
  Nathanael Rabbitt: Thank you, Tom.
• 1:15
  Nathanael Rabbitt: Thank you for having me.
• 1:16
  Nathanael Rabbitt: Very excited.
• 1:16
  Nathanael Rabbitt: Very excited to be here today and, oh wow.
• 1:19
  Nathanael Rabbitt: What an introduction.
• 1:20
  Nathanael Rabbitt: Thank you so much.
• 1:22
  Tom Jackobs: Hey, no problem.
• 1:23
  Tom Jackobs: I'm really excited for today's conversation as well in the health and wellness industry.
• 1:27
  Tom Jackobs: I support a lot of health and wellness folks now, and I always like to geek out.
• 1:32
  Tom Jackobs: This type of work and especially how it makes it heart-led and how you navigate being heart-led and still making a profit.
• 1:38
  Tom Jackobs: So really excited about diving into that today.
• 1:42
  Tom Jackobs: But first, the first question I always like to ask is, what's your definition of a heart-led business?
• 1:48
  Nathanael Rabbitt: My definition of a heart-led business is pretty simple.
• 1:52
  Nathanael Rabbitt: It's people over profits.
• 1:54
  Nathanael Rabbitt: I think that customers always come first.
• 1:56
  Nathanael Rabbitt: It's about the people, right?
• 1:57
  Nathanael Rabbitt: Prior, before I had gotten into the sauna and cold plunge business that, that I run now it was personal training.
• 2:04
  Nathanael Rabbitt: And one thing that my father would always tell me is that he would say, Nather, you're not in the personal training business.
• 2:12
  Nathanael Rabbitt: You're in the people business.
• 2:13
  Nathanael Rabbitt: Personal training is just your avenue to get to people.
• 2:17
  Nathanael Rabbitt: And that's something that I've always kept with me and reminded myself as I'm training clients or working with people or customers in any regard.
• 2:26
  Nathanael Rabbitt: It's about the people.
• 2:28
  Nathanael Rabbitt: And when you keep that at the forefront of what you do, it's going to make sure that your service or what you're offering is best for the customer.
• 2:36
  Nathanael Rabbitt: And ultimately, that's how you win in business, in my opinion, is that you keep the customer you keep what their best interests are at the forefront of what you do.
• 2:46
  Nathanael Rabbitt: Yeah, pretty simple for me.
• 2:48
  Nathanael Rabbitt: Just people over profits and if you continue to do that, you will continue to have a thriving business.
• 2:53
  Tom Jackobs: Yeah.
• 2:54
  Tom Jackobs: Absolutely.
• 2:55
  Tom Jackobs: That's a great definition and I love what your dad said too about know what you know, basically.
• 3:00
  Tom Jackobs: I'm paraphrasing here, but know what business you're in.
• 3:03
  Tom Jackobs: The real business that you're in, the people business, not the workout business.
• 3:08
  Tom Jackobs: And that was actually the big mistake that I made when I first started doing my personal training business and opened up my fitness center.
• 3:16
  Tom Jackobs: was selling workouts and what's the last thing people wanna do?
• 3:20
  Tom Jackobs: Work out.
• 3:21
  Tom Jackobs: The moment that I started selling results and really talking about, and knowing that the business I was in was getting results for clients, that's when everything changed.
• 3:31
  Tom Jackobs: Yeah knowing what businesses that you're in and putting people first, that you can't go wrong with that.
• 3:37
  Nathanael Rabbitt: Yeah.
• 3:38
  Nathanael Rabbitt: I didn't know that you did personal training, Tom.
• 3:41
  Tom Jackobs: Yeah.
• 3:41
  Tom Jackobs: Yeah.
• 3:41
  Tom Jackobs: Did that for, oh gosh, 15 years.
• 3:44
  Nathanael Rabbitt: Wow.
• 3:45
  Nathanael Rabbitt: Now, did you work for yourself at any point or was that like.
• 3:48
  Tom Jackobs: Yeah, I had a 6,000 square foot facility in Houston, Texas, and I had about four trainers that worked for me, and we had about 150 clients.
• 3:57
  Nathanael Rabbitt: Wow.
• 3:58
  Nathanael Rabbitt: You had your own facility in Houston?
• 4:00
  Tom Jackobs: Yeah.
• 4:01
  Tom Jackobs: Yeah.
• 4:01
  Tom Jackobs: I sold that in 2008, I'm sorry, I bought it in 2008 and then I sold it in 2018, I had it for 10 years.
• 4:09
  Nathanael Rabbitt: Okay.
• 4:10
  Nathanael Rabbitt: Nice.
• 4:11
  Tom Jackobs: It's still going on.
• 4:11
  Tom Jackobs: The new owners that are friends of mine, actually one of the owners is my financial advisor as well, which is funny.
• 4:17
  Nathanael Rabbitt: Oh, hey, that's pretty convenient.
• 4:19
  Nathanael Rabbitt: He said, Hey, as your financial advisor, I'm gonna buy your business from you.
• 4:23
  Tom Jackobs: He became the financial advisor after he bought the business.
• 4:25
  Nathanael Rabbitt: Oh, I see.
• 4:26
  Nathanael Rabbitt: Got it.
• 4:26
  Tom Jackobs: Oh, okay.
• 4:27
  Nathanael Rabbitt: Oh,
• 4:27
  Tom Jackobs: But it's still running today, which is really heartwarming to see that with the people because it was about people and the community.
• 4:34
  Tom Jackobs: So tell me, how did you transition then from personal training then into the cold plunge and the recovery business?
• 4:40
  Nathanael Rabbitt: Yeah, so how I got to where I am now, running the sauna and cold plunge really was like a weird combination of my whole life.
• 4:49
  Nathanael Rabbitt: That kind of all just happened at the right time, at the right place.
• 4:53
  Nathanael Rabbitt: I moved out to, so I'm originally from Michigan and I've got a pretty extensive sports background.
• 5:00
  Nathanael Rabbitt: So ice hockey was my life's mission.
• 5:04
  Nathanael Rabbitt: That was literally my only plan growing up.
• 5:07
  Nathanael Rabbitt: So I was constantly training, working out, skating on the ice doing workouts off the ice, everything I could do to become a better athlete.
• 5:16
  Nathanael Rabbitt: With the goal that I had was to play in the NHL.
• 5:20
  Nathanael Rabbitt: Now I fall, I fell short of that goal.
• 5:22
  Nathanael Rabbitt: However I had almost an entire lifetime of sports training and fitness training, learning about nutrition.
• 5:30
  Nathanael Rabbitt: Recovery, all these kinds of things.
• 5:32
  Nathanael Rabbitt: So hockey didn't work out.
• 5:35
  Nathanael Rabbitt: I went ahead and just got different jobs for the next six years and when I was 24, I moved to San Diego.
• 5:43
  Nathanael Rabbitt: And as I did so I was like, you know what?
• 5:45
  Nathanael Rabbitt: I'm over working in factories and foundries.
• 5:49
  Nathanael Rabbitt: I'm ready to go towards my passions of health and wellness.
• 5:54
  Nathanael Rabbitt: Also during that time after high school and before I moved to San Diego.
• 6:00
  Nathanael Rabbitt: I was going to a lot of music festivals and I was learning about the chakras, and I got certified in reiki.
• 6:08
  Nathanael Rabbitt: So I was learning about all these different modalities alternate healing methods and things of that nature.
• 6:14
  Nathanael Rabbitt: So I guess I, you could say that I had developed myself spiritually as well during that time.
• 6:20
  Nathanael Rabbitt: And obviously was still spending a lot of time in the gym.
• 6:22
  Nathanael Rabbitt: I could finally gain weight because I wasn't doing cardio all the time.
• 6:25
  Nathanael Rabbitt: So that was super exciting for me.
• 6:27
  Nathanael Rabbitt: I was always a pretty lean, skinny kid for the most part.
• 6:31
  Nathanael Rabbitt: So I moved to San Diego in 2020 and I got my personal training certification and I got a job at Crunch Fitness.
• 6:39
  Nathanael Rabbitt: And the guy that hired me, his name is Scott, and Scott became one of my best friends.
• 6:45
  Nathanael Rabbitt: And he went to, he had left Crunch Fitness and went to a gym called Self-Made Training Facility.
• 6:51
  Nathanael Rabbitt: Which is where you get to work for yourself.
• 6:54
  Nathanael Rabbitt: So you pay rent all the trainers in there.
• 6:56
  Nathanael Rabbitt: It's a private personal training facility, so all the trainers in there will pay rent and then they get to bring in their own clients.
• 7:03
  Nathanael Rabbitt: They set their own schedule.
• 7:05
  Nathanael Rabbitt: And so my buddy Scott went over there and he said, Hey, when are you coming to Self-Made?
• 7:08
  Nathanael Rabbitt: And I said I don't know, August.
• 7:12
  Nathanael Rabbitt: So I said, I'll just go over there in August, which was several months from at that point in time.
• 7:16
  Nathanael Rabbitt: I went over to self-made, started working for myself.
• 7:19
  Nathanael Rabbitt: And typically when trainers do that, their goal is to get their whole roster, to follow them, that they had built up at a box gym.
• 7:28
  Nathanael Rabbitt: That's a playbook that a lot of trainers use.
• 7:30
  Nathanael Rabbitt: I think I had one client come with me.
• 7:32
  Nathanael Rabbitt: So I basically started over.
• 7:34
  Nathanael Rabbitt: Also too, I didn't tell any of my clients that I was going to self-made.
• 7:38
  Nathanael Rabbitt: I was going to Tom, I went to go.
• 7:40
  Nathanael Rabbitt: I was I put in my two weeks.
• 7:42
  Nathanael Rabbitt: At crunch.
• 7:43
  Nathanael Rabbitt: And then during, over those two weeks, I was gonna tell all my clients.
• 7:46
  Nathanael Rabbitt: And so when I put my two weeks in, they like pulled me aside and they're like, Hey
• 7:50
  Tom Jackobs: Oh yeah.
• 7:50
  Nathanael Rabbitt: Where are you going?
• 7:52
  Nathanael Rabbitt: And I said, I'm not sure.
• 7:54
  Nathanael Rabbitt: And they're like, oh, okay, cool.
• 7:56
  Nathanael Rabbitt: Are you going to self-made?
• 7:58
  Nathanael Rabbitt: And for me, I don't care if I'm talking to an employer or who I'm talking to, like I am a man of my word and I just, I'm not gonna lie.
• 8:08
  Tom Jackobs: Yeah.
• 8:10
  Nathanael Rabbitt: I felt like I could get around it by saying, oh, I'm not sure yet.
• 8:12
  Nathanael Rabbitt: I'm still thinking about it.
• 8:13
  Nathanael Rabbitt: But when they specifically asked me, are you going to self-made, I was like, yeah, I'm going to self-made.
• 8:19
  Nathanael Rabbitt: And they're like, okay, you're done here.
• 8:21
  Nathanael Rabbitt: You can't, we can't let you finish your two weeks.
• 8:23
  Nathanael Rabbitt: I'm like, please can you please?
• 8:25
  Nathanael Rabbitt: I really need to work these next two weeks.
• 8:26
  Nathanael Rabbitt: And they're like, no.
• 8:27
  Nathanael Rabbitt: I'm like, okay.
• 8:27
  Nathanael Rabbitt: So I didn't get to tell any of my clients hardly that I was going to the other spot.
• 8:32
  Nathanael Rabbitt: So anyway, I basically started over.
• 8:35
  Tom Jackobs: Yeah.
• 8:35
  Nathanael Rabbitt: So Scott him and I were buddies there at self-made training next to each other running our own businesses.
• 8:42
  Nathanael Rabbitt: He ended up buying a self-made down in San Diego and then he opened one in Delmar, which is still technically in San Diego.
• 8:50
  Nathanael Rabbitt: So he became the owner of True Self Made.
• 8:53
  Nathanael Rabbitt: And so he once he bought his first one, he said, Hey, think of a business to put in here.
• 9:00
  Nathanael Rabbitt: And my personal training business was already called Conscious Body, LLC.
• 9:06
  Nathanael Rabbitt: And so I decided to just add onto that.
• 9:09
  Nathanael Rabbitt: And so we threw recovery on the end of it.
• 9:13
  Nathanael Rabbitt: I threw a sauna and a cold plunge in there.
• 9:14
  Nathanael Rabbitt: In the years that I was working in Michigan after high school construction was one of the things that I was doing.
• 9:20
  Nathanael Rabbitt: I did that for about a year.
• 9:21
  Nathanael Rabbitt: I have a bunch of tools and the experience to know how to do a simple room remodel like that.
• 9:28
  Nathanael Rabbitt: I was able to convert an old bathroom into, basically this conscious body recovery, what we have now.
• 9:35
  Nathanael Rabbitt: Yeah.
• 9:35
  Nathanael Rabbitt: And then the idea for conscious body recovery started as a journal entry in 2020.
• 9:40
  Nathanael Rabbitt: I was just journaling and I thought of the name and I drew the logo.
• 9:44
  Nathanael Rabbitt: And I wrote a bunch of notes beneath it of all these things that I thought would be really cool.
• 9:49
  Nathanael Rabbitt: And then I shut the notebook and didn't think about it for two years, and then started my personal training business and opened Conscious Body, LLC.
• 9:58
  Nathanael Rabbitt: And then sometime later added recovery onto it with that opportunity.
• 10:02
  Nathanael Rabbitt: So it was just one thing led to another, but it started with me following my heart.
• 10:07
  Nathanael Rabbitt: Yeah, that's where it all started.
• 10:10
  Nathanael Rabbitt: I moved across the country and I said, you know what?
• 10:11
  Nathanael Rabbitt: I'm gonna do something.
• 10:12
  Nathanael Rabbitt: I want to do what I'm passionate about.
• 10:15
  Nathanael Rabbitt: And that, if you're working at a box gym as a personal trainer, you're not really making that great of money.
• 10:19
  Tom Jackobs: Right.
• 10:20
  Nathanael Rabbitt: So it's not as though that, my intention is yeah, let's do something that gets me rich.
• 10:24
  Nathanael Rabbitt: It's nah, you know what?
• 10:25
  Nathanael Rabbitt: I'm gonna do something that I'm passionate about, and if I do that, I know that good things will happen.
• 10:31
  Nathanael Rabbitt: Good things will follow.
• 10:32
  Nathanael Rabbitt: So it started with that.
• 10:33
  Nathanael Rabbitt: But yeah, it's just been a random combination of things that have led me to where I'm at today.
• 10:39
  Tom Jackobs: Yeah.
• 10:40
  Tom Jackobs: So why the shift from personal training to recovery, was there, did you find a need for that or was it just Scott saying to you, find a business to put in here?
• 10:50
  Nathanael Rabbitt: I can't take all the credit.
• 10:52
  Nathanael Rabbitt: Scott, actually, I was paraphrasing, however Scott actually reached out to my now wife, who was also a trainer.
• 10:59
  Nathanael Rabbitt: We had met at Self-made and got together.
• 11:01
  Nathanael Rabbitt: Um, he reached out to her initially and said, Hey, think of a business to put in here.
• 11:05
  Tom Jackobs: Okay.
• 11:07
  Nathanael Rabbitt: We were together at the time and so she was thinking she was gonna do spray tanning and she was, we're like sharing ideas with each other and I said, are you passionate about spray tanning?
• 11:20
  Nathanael Rabbitt: No.
• 11:20
  Nathanael Rabbitt: Okay.
• 11:21
  Nathanael Rabbitt: Do you have experience spray tanning?
• 11:23
  Nathanael Rabbitt: No.
• 11:24
  Nathanael Rabbitt: I'm like, I'm not saying you shouldn't do that.
• 11:26
  Nathanael Rabbitt: It's not a bad idea.
• 11:27
  Nathanael Rabbitt: I said, I think we should try to think of something that, where we can add onto our income and not, shift laterally, I think that we should try to find, let's find something that's somewhat passive.
• 11:37
  Nathanael Rabbitt: What can you do that you can also train clients in the facility and have somebody in there doing whatever they're doing.
• 11:43
  Nathanael Rabbitt: She had the idea.
• 11:44
  Nathanael Rabbitt: She's maybe we'll do a sauna room.
• 11:45
  Nathanael Rabbitt: It's oh, okay, yeah, that's a good idea.
• 11:47
  Nathanael Rabbitt: So we start looking into sauna.
• 11:48
  Nathanael Rabbitt: I was like, oh, cool.
• 11:49
  Nathanael Rabbitt: There's a bunch of cool saunas on the market.
• 11:51
  Nathanael Rabbitt: So that was like where we started thinking in that direction what can we do that's like somewhat passive?
• 11:57
  Nathanael Rabbitt: And then the cold plunge was an afterthought.
• 12:00
  Nathanael Rabbitt: And so when we opened, we actually opened two locations right away.
• 12:04
  Nathanael Rabbitt: We had one in Delmar, it is new facility.
• 12:06
  Nathanael Rabbitt: And then one in San Diego the facility that he took over and the one in San Diego because it had a shower and waterline hookups, we were able to add a cold plunge in there because the room allocated for that.
• 12:22
  Nathanael Rabbitt: The one in Delmar, we just had the sauna, so they really tripped customers out in the other location that we also started at the same time basically failed because we've got two locations, one with a sauna and a cold plunge and a shower, and the other one with just a sauna.
• 12:41
  Nathanael Rabbitt: Imagine you find a business that does sauna and cold plunge.
• 12:45
  Tom Jackobs: Yeah.
• 12:45
  Nathanael Rabbitt: And it's a private room and they've got a shower and everything.
• 12:47
  Nathanael Rabbitt: And then you go to a location and it's just a sauna.
• 12:50
  Nathanael Rabbitt: You're like, where's the cold plunge?
• 12:52
  Nathanael Rabbitt: So that happened all the time at that one location.
• 12:54
  Nathanael Rabbitt: It was like we'd get people that would come in and they're like, where's the cold punch?
• 12:58
  Nathanael Rabbitt: And I'm like, and then I'd have to explain you know what, this location only has a sauna.
• 13:02
  Nathanael Rabbitt: Like we set it in the description if you look, but yeah, so that it didn't work out at that location.
• 13:08
  Tom Jackobs: A little tub in the back with some ice in it, or.
• 13:11
  Nathanael Rabbitt: No.
• 13:12
  Nathanael Rabbitt: Oh man.
• 13:13
  Nathanael Rabbitt: You know what, the amount of times we heard that it's like, there was like, you'd be surprised.
• 13:19
  Nathanael Rabbitt: There was like wood flooring in there and there was nothing.
• 13:23
  Nathanael Rabbitt: It's and water goes everywhere.
• 13:25
  Nathanael Rabbitt: When you have cold plunge like that, it just, no matter what you do, water's gonna go everywhere.
• 13:29
  Nathanael Rabbitt: But yeah, we got that all the time.
• 13:31
  Nathanael Rabbitt: Can't you just throw a little something?
• 13:32
  Nathanael Rabbitt: I'm like, we can't, it's not that simple.
• 13:36
  Tom Jackobs: Kiddie pool, one of those inflatable pools.
• 13:39
  Nathanael Rabbitt: Yeah.
• 13:39
  Tom Jackobs: Yeah.
• 13:40
  Nathanael Rabbitt: I think the question you asked me was how did we go from.
• 13:43
  Tom Jackobs: Yeah,
• 13:44
  Nathanael Rabbitt: personal training to to recovery like that.
• 13:46
  Nathanael Rabbitt: Yeah, my wife and I put our heads together and came up with this and then, like I said, it didn't work at the one location with just the sauna.
• 13:53
  Nathanael Rabbitt: And then it got to the point where the recovery room was getting so busy that I decided to stop personal training and focus on the recovery full time.
• 14:03
  Nathanael Rabbitt: That was really exciting for me to be able to transition away from personal training and get into something else where I can help way more people.
• 14:12
  Nathanael Rabbitt: And from so many different backgrounds, we help people with healing from mold toxicity.
• 14:18
  Nathanael Rabbitt: Looking to recover and people with chronic pain.
• 14:23
  Nathanael Rabbitt: People who are chronically fatigued.
• 14:26
  Nathanael Rabbitt: There's just so many different people that we're helping for so many different reasons.
• 14:31
  Tom Jackobs: Yeah.
• 14:31
  Tom Jackobs: That's awesome.
• 14:32
  Tom Jackobs: Are you doing anything else other than the sauna and the cold plunge?
• 14:35
  Tom Jackobs: Like any type of stretching or other recovery, or is it just taking people through the cold plunge and the sauna.
• 14:43
  Nathanael Rabbitt: Yeah, just the sauna and cold plunge.
• 14:45
  Nathanael Rabbitt: We try to keep it simple.
• 14:47
  Nathanael Rabbitt: We've thought of adding, different modalities in the room and also just in general.
• 14:51
  Nathanael Rabbitt: And the space that we sublease within the facility is not huge.
• 14:57
  Nathanael Rabbitt: And to add anything else, like we've thought about adding some norm tech boots or some I forget what that's called, like compression therapy or something.
• 15:05
  Nathanael Rabbitt: But there's just like logistical challenges there.
• 15:07
  Nathanael Rabbitt: But yeah, we're just keeping the main thing with the hot and cold, and one thing that I always say and that I get excited about is, when I sell it, is that temperatures have been around.
• 15:16
  Nathanael Rabbitt: Since the existence of the universe.
• 15:19
  Nathanael Rabbitt: Before there was humans existed, it was like there was extreme hot and cold.
• 15:23
  Tom Jackobs: Right.
• 15:24
  Nathanael Rabbitt: And we've obviously figured out that, the contrast and temperatures has incredible healing benefits to it.
• 15:30
  Nathanael Rabbitt: Incredible healing benefits.
• 15:32
  Tom Jackobs: Yeah, a hundred percent did.
• 15:34
  Tom Jackobs: And is it a red light center or infrared center?
• 15:37
  Nathanael Rabbitt: No.
• 15:38
  Nathanael Rabbitt: Red light is separate from infrared.
• 15:41
  Tom Jackobs: Yeah.
• 15:42
  Nathanael Rabbitt: They get mixed up a lot.
• 15:44
  Nathanael Rabbitt: The infrared yeah, our saunas are infrared yep.
• 15:47
  Nathanael Rabbitt: They use the infrared light waves to heat up your body from the inside out, as well as the air around you.
• 15:53
  Nathanael Rabbitt: Typical, traditional saunas are gonna just heat up the air around you.
• 15:56
  Tom Jackobs: Yeah.
• 15:57
  Nathanael Rabbitt: Which is fine too, those are great.
• 15:59
  Nathanael Rabbitt: I definitely never down on traditional saunas.
• 16:01
  Nathanael Rabbitt: Some people prefer them.
• 16:02
  Tom Jackobs: It takes longer to get that heat, the internal temperature up when it's just a traditional sauna versus the infrared.
• 16:10
  Nathanael Rabbitt: Yeah, and I've been in some saunas with, some buddies with the, like they've got the hot rocks and they pour the water on it.
• 16:16
  Tom Jackobs: Oh yeah.
• 16:17
  Nathanael Rabbitt: I feel like it melts my skin off sometimes when they pour that water on there and that heat wave, it's like it burns.
• 16:24
  Tom Jackobs: Yeah.
• 16:24
  Tom Jackobs: Like a good steam.
• 16:25
  Nathanael Rabbitt: It's crazy.
• 16:26
  Nathanael Rabbitt: And they just keep dumping it on there.
• 16:27
  Nathanael Rabbitt: I'm like, dude, I gotta get out.
• 16:28
  Tom Jackobs: A sweat lodge at that point.
• 16:31
  Nathanael Rabbitt: Yeah.
• 16:31
  Nathanael Rabbitt: So I like the infrared saunas, I think they're great.
• 16:33
  Nathanael Rabbitt: To me, I, in five minutes, I'm already soaked.
• 16:36
  Nathanael Rabbitt: I'm tripping sweat five minutes.
• 16:38
  Tom Jackobs: That's cool.
• 16:38
  Tom Jackobs: So how do you balance then making a profit and running the business?
• 16:43
  Tom Jackobs: 'cause you have to still run a business in order to help people.
• 16:46
  Tom Jackobs: So doing that and being heart-led at the same time.
• 16:51
  Nathanael Rabbitt: It's definitely a dance.
• 16:53
  Nathanael Rabbitt: That's something that I've had to work a lot on with within myself, is to hold boundaries.
• 16:57
  Tom Jackobs: Yeah.
• 16:58
  Nathanael Rabbitt: With customers and'cause naturally I'm very giving, I'm very understanding and I'm very empathetic and when people come to me and they want an exception for maybe a policy that we have or like a no show fee or something like that, like naturally I'm very empathetic.
• 17:14
  Nathanael Rabbitt: If you make exceptions for everyone, it does make it challenging to stay open.
• 17:21
  Nathanael Rabbitt: And at the end of the day, if we aren't open, how many people can we really help?
• 17:26
  Nathanael Rabbitt: And so in a way you have to look at it like this is, these policies are in place for a reason.
• 17:33
  Nathanael Rabbitt: And it's not to, it's not to gouge people or because we're stingy or anything like that.
• 17:39
  Nathanael Rabbitt: It's literally just to protect the schedule, protect the business so that we can stay open and continue to carry out our mission.
• 17:47
  Nathanael Rabbitt: But yeah, to be a heart-led business, I think is to continue listening to customers and hearing them out.
• 17:54
  Nathanael Rabbitt: I think that I do my best to, to still give grace when I can or when I feel as though it's appropriate.
• 18:02
  Nathanael Rabbitt: But then there are times when I have to hold the boundary.
• 18:04
  Nathanael Rabbitt: And so that's definitely something that was harder early on.
• 18:09
  Nathanael Rabbitt: When I was relatively, you can be a great personal trainer and not know a lot about business and, but then as I get into this son and cold plunge, it was like, just developing more and more.
• 18:19
  Nathanael Rabbitt: And I knew nothing when I started.
• 18:21
  Nathanael Rabbitt: Like I didn't know a thing.
• 18:24
  Nathanael Rabbitt: And so as things developed and my experiences continued to grow and my business knowledge continued to grow, I learned that I had to have those boundaries.
• 18:34
  Nathanael Rabbitt: Otherwise, people will just walk all over you.
• 18:36
  Nathanael Rabbitt: 'Cause they, a lot of people don't always really understand we're a small business.
• 18:40
  Nathanael Rabbitt: We're not Walmart, we're not Amazon, we're really not.
• 18:43
  Nathanael Rabbitt: It's me and my wife and this is how we put food on the table.
• 18:47
  Nathanael Rabbitt: And yeah, it's definitely been challenging.
• 18:49
  Nathanael Rabbitt: However, I'm really proud of myself because I have, I've grown a lot in setting healthy boundaries and still being able to communicate respectfully and give grace when I can.
• 19:00
  Tom Jackobs: Nice.
• 19:01
  Tom Jackobs: Now, do you have any stories of certain situations where you had to make a choice between, the profit or being heart-led and how you reconciled that within your own brain?
• 19:14
  Nathanael Rabbitt: Yeah, I think that there was an instance or there was instances where we've got like different options that people can purchase, right?
• 19:22
  Nathanael Rabbitt: We offer memberships and so we typically offer, or we have a 30 day notice for cancellation.
• 19:28
  Nathanael Rabbitt: So our memberships are just month to month.
• 19:30
  Nathanael Rabbitt: And then for cancellation, just a 30 day notice to terminate that.
• 19:34
  Nathanael Rabbitt: And so I always said to myself, if someone comes to me and it's like right before billing and they say, Hey, listen, something happened, like I really cannot pay this next month, or what have you.
• 19:49
  Nathanael Rabbitt: I've always, said to myself like, I would give grace to those people.
• 19:54
  Nathanael Rabbitt: However, if sometimes people will forget that they're, on a membership, and so the billing will go through and they'll reach out and say, Hey, can I have a refund?
• 20:03
  Nathanael Rabbitt: And it's I'm like, listen to put it plainly, and I wouldn't necessarily say this to the customer, but it's not my fault that you forgot You signed up for a membership renews.
• 20:11
  Nathanael Rabbitt: That's what it does.
• 20:12
  Nathanael Rabbitt: I said, I'll waive, the next 30 day notice or whatever, I won't be billed again.
• 20:18
  Nathanael Rabbitt: So I was getting that quite a few times, but then there was finally, but I would tell myself, if someone came to me and sometimes people would get nasty and it's that's not helping.
• 20:26
  Nathanael Rabbitt: And it doesn't make me want to, help out more.
• 20:28
  Nathanael Rabbitt: But no, there was finally had an instance, and this is, like I said towards the beginning when we opened, but there was finally an instance where someone came to me and was like, Hey, listen, like I understand you have these policies, but something happened and I'm really struggling.
• 20:43
  Nathanael Rabbitt: I know my renewal is supposed to go tomorrow and I didn't do the 30 day notice, but would you please be able to help me out and waive that?
• 20:50
  Nathanael Rabbitt: And so that finally happened and I was like, it just felt good, to know that the things that I had said that I was willing to do for people, I finally got the opportunity to do that in the right circumstance.
• 21:02
  Tom Jackobs: Yeah.
• 21:02
  Tom Jackobs: That's great.
• 21:03
  Tom Jackobs: And I think that is, typical heart-led business is finding that balance.
• 21:08
  Tom Jackobs: Because a lot of us are empathetic.
• 21:11
  Tom Jackobs: We're givers and we wanna help people and do all that, and unfortunately there's people that take advantage of that.
• 21:17
  Tom Jackobs: But at the same time it's, you have to learn that give and take.
• 21:21
  Tom Jackobs: And that takes a skill and a mindset and time to go through and get different situations and go, okay, how would I handle this?
• 21:29
  Tom Jackobs: And all that's, yeah it's a hard balance for sure.
• 21:32
  Nathanael Rabbitt: Yeah.
• 21:33
  Nathanael Rabbitt: And each one really is different.
• 21:34
  Nathanael Rabbitt: People's answers are different.
• 21:36
  Nathanael Rabbitt: I always hear people out.
• 21:38
  Nathanael Rabbitt: Like I said, if it's just oh, I forgot.
• 21:40
  Nathanael Rabbitt: If we did that for everyone who forgot, we would, we were closed.
• 21:44
  Tom Jackobs: Yeah.
• 21:44
  Tom Jackobs: And on the flip side, if you forgot to write down somebody's appointment, oh my gosh.
• 21:49
  Tom Jackobs: The end of the world at that point, right?
• 21:50
  Nathanael Rabbitt: And I always, I always compensate if something ever falls short on our end.
• 21:54
  Nathanael Rabbitt: There have been times where there's like some issue with the sauna.
• 21:58
  Nathanael Rabbitt: They come in for their session, the sauna's like off, it's not on or something like that.
• 22:01
  Nathanael Rabbitt: I always compensate.
• 22:03
  Nathanael Rabbitt: I'll usually give a refund plus two additional sessions, and I try to be more than fair.
• 22:08
  Nathanael Rabbitt: 'Cause I wanna show people that we care because we do care.
• 22:12
  Tom Jackobs: Yeah.
• 22:12
  Tom Jackobs: That's awesome.
• 22:13
  Tom Jackobs: That's the right way of doing business too.
• 22:15
  Tom Jackobs: And that's what's going to grow it.
• 22:16
  Tom Jackobs: So Nathanael, tell us how can people learn more about, your business and potentially coming for a sauna in a cold plunge?
• 22:26
  Nathanael Rabbitt: Yeah, absolutely.
• 22:27
  Nathanael Rabbitt: The best way to find us is at our website at consciousbodyrecovery.com.
• 22:33
  Nathanael Rabbitt: You can book your session on there.
• 22:35
  Nathanael Rabbitt: We do offer 50% off on the first session.
• 22:38
  Nathanael Rabbitt: That information is gonna be posted pretty much right on the first page.
• 22:42
  Nathanael Rabbitt: We try to get that out to everybody.
• 22:44
  Nathanael Rabbitt: So there is a promo code for that.
• 22:46
  Nathanael Rabbitt: It's 50 off, it's five zero OFF to get half off on your first session.
• 22:51
  Nathanael Rabbitt: We're also on Instagram.
• 22:53
  Nathanael Rabbitt: Really all the social media platforms.
• 22:55
  Nathanael Rabbitt: Instagram handle is conscious_body_recovery.
• 23:00
  Nathanael Rabbitt: I think it's the same for TikTok.
• 23:02
  Tom Jackobs: Okay.
• 23:02
  Nathanael Rabbitt: Facebook, you just type in conscious body recovery and yeah, we're also on YouTube.
• 23:08
  Nathanael Rabbitt: But yeah social media is gonna be a great way, our website is a great way as well.
• 23:13
  Tom Jackobs: And it's where in San Diego?
• 23:14
  Nathanael Rabbitt: So we are in Point Loma.
• 23:18
  Tom Jackobs: Oh, okay.
• 23:18
  Nathanael Rabbitt: Point Loma, like Midway District right off of Sports Serena Boulevard.
• 23:22
  Nathanael Rabbitt: And then we also have, we've got a second location, which we didn't really talk much about today, but we opened our second location back in June of 2025.
• 23:29
  Nathanael Rabbitt: And that's up in Temecula up there in wine country.
• 23:32
  Nathanael Rabbitt: It really is Marietta, but we just say Temecula because it's people recognize Temecula more than Marietta.
• 23:38
  Nathanael Rabbitt: But but yeah, we've got a second location.
• 23:40
  Nathanael Rabbitt: We use the same website for both locations.
• 23:42
  Nathanael Rabbitt: So it's gonna be the same landing page.
• 23:44
  Nathanael Rabbitt: When you go to book a session, you'll be able to choose which location you wanna book at.
• 23:47
  Tom Jackobs: And both of'em have cold plunges right now.
• 23:50
  Nathanael Rabbitt: That's right.
• 23:50
  Nathanael Rabbitt: Yeah.
• 23:50
  Nathanael Rabbitt: But, yep.
• 23:52
  Nathanael Rabbitt: Yeah.
• 23:52
  Nathanael Rabbitt: There we fixed that.
• 23:54
  Nathanael Rabbitt: Yeah, we learned that one.
• 23:55
  Nathanael Rabbitt: Yep.
• 23:55
  Nathanael Rabbitt: Both same setup, plunge, shower, fresh towels in every session, and fully private.
• 24:01
  Nathanael Rabbitt: So people you're gonna have the room all to yourself every session.
• 24:05
  Tom Jackobs: Oh, nice.
• 24:05
  Tom Jackobs: Very cool.
• 24:07
  Tom Jackobs: Well Nathanael, thank you so much for being on the show today and sharing your journey and how you've created that your heart-led business.
• 24:14
  Tom Jackobs: So thank you so much for sharing that.
• 24:15
  Nathanael Rabbitt: You're very welcome, Tom.
• 24:16
  Nathanael Rabbitt: Thank you so much for having me on.
• 24:18
  Nathanael Rabbitt: And thank you for sending me your book as well.
• 24:21
  Nathanael Rabbitt: I haven't read it yet.
• 24:22
  Nathanael Rabbitt: I'll be honest.
• 24:23
  Nathanael Rabbitt: I have not read the book you sent me, but thank you for sending me that.
• 24:26
  Nathanael Rabbitt: This was super fun.
• 24:28
  Nathanael Rabbitt: Really appreciate what you're doing.
• 24:29
  Nathanael Rabbitt: In the community and online.
• 24:31
  Tom Jackobs: Thanks again and best of luck with the rest of your business.
• 24:35
  Nathanael Rabbitt: Awesome.
• 24:35
  Nathanael Rabbitt: Thank you so much, Tom.
• 24:36
  Tom Jackobs: And thank you listeners for watching the show today.
• 24:38
  Tom Jackobs: We really do appreciate it.
• 24:40
  Tom Jackobs: Make sure you're checking out everything that Nathanael's doing, and we're gonna put all of those links down in the show notes along with that coupon code so you can get that 50% off the first visit if you decide to go to San Diego and get a good sauna and cold plunge in there.
• 24:55
  Tom Jackobs: And also, while you're down there in the show notes, if there's a little review button, I'd really appreciate it if you could give us a rating and review.
• 25:02
  Tom Jackobs: Just helps spread the word about the Heart-Led Business Show and helps other people that might be struggling with their business gets a little bit of advice and encouragement to continue on.
• 25:12
  Tom Jackobs: And until next time, lead with your heart.
• 25:15
  Speaker 2: You've been listening to The Heart-Led Business Show, hosted by Tom Jackobs.
• 25:21
  Speaker 2: Join us next time for another inspiring journey into the heart of business.