#18 - Prospecting with some personality and permission-based selling (Sarah Brazier, SDR turned AE at Gong.io)

30 Minutes to President's Club | No-Nonsense Sales · Aug 26, 2020 · 26m

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Four Actionable Takeaways:

Write like a human - especially in your Linkedin DMs. No over-formal language.

Leverage up by reaching out to ICs, then getting referrals to the VPs

Tell them it’s a cold call, then ask permission to sell before ya start selling.

Use permission-based selling in your upfront contract. Get the buy-in on the agenda.

Sarah Brazier’s Path to President’s Club:

Account Executive @ Gong

Advisor @ Aligned, Chili Piper, and Ramped

Instructor @ Sales Impact Academy

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