Latest / Mini Scroll / MINI SCROLL: Donna Kelce renovation memes, Brooke Schofield elopes + Lipstick Lesbians controversial brand launch

Transcript

MINI SCROLL: Donna Kelce renovation memes, Brooke Schofield elopes + Lipstick Lesbians controversial brand launch · Mini Scroll

• 0:00
  Hi everyone, welcome to Mini Scroll, the daily Internet
• 0:04
  culture podcast bring you the biggest stories from social
• 0:06
  media, the creator economy and the digital space every Monday
• 0:10
  through Thursday and sometimes Fridays.
• 0:12
  I'm your host, Lauren Meisner, the founder of the Australian
• 0:16
  youth digital media brand Centennial World.
• 0:19
  Welcome back to Mini Scroll, everyone.
• 0:22
  Reminder that next week, Annabelle and I are off the
• 0:25
  podcast for a week. We're taking one week 1/4 to
• 0:28
  rest and recuperate and get our creativity back.
• 0:32
  Instead of doing longer breaks twice a year, we're doing one
• 0:35
  shorter break every quarter. All right, before I get into it,
• 0:38
  Please remember to rate, review and subscribe.
• 0:40
  Please Spotify star rate US, subscribe to us on YouTube,
• 0:44
  subscribe to our newsletter, all that good stuff.
• 0:46
  Let's get into the stories for today.
• 0:49
  The first story that I have for you guys today, somebody
• 0:51
  actually left a comment about this on our YouTube video like 2
• 0:54
  days ago. I think it was our episode 2
• 0:56
  days ago saying Oh my God mini tech is tomorrow which means we
• 0:59
  won't get to hear about Donna Kelsey's home renovation.
• 1:03
  And I was like what? So then I had to look into it
• 1:06
  and our first story today is Donna Kelsey.
• 1:09
  She is renovating her Florida home and it has become the meme
• 1:13
  of the week. So as we know Donna Kelsey, she
• 1:16
  is soon to be Taylor Swift mother-in-law.
• 1:19
  And earlier in the week, TMZ posted an article about Donna
• 1:22
  renovating her, quote, modest Florida home.
• 1:25
  They tweeted this with the caption quote Travis and Jason
• 1:28
  Kelsey's mom, Donna Kelsey is in the middle of a home renovation
• 1:31
  dot dot dot TMZ has learned. I think you guys can tell where
• 1:37
  this is going. This is possibly the most
• 1:43
  nothing story of all time. And so the Internet took it and
• 1:48
  ran with it. So for reference, Donna Kelsey's
• 1:51
  home, it's based in Orlando. It's a two-bedroom, 2 bathroom.
• 1:55
  And her renovation is her replacing 9 windows and six
• 1:59
  doors at this home. OK, so the tweet about her
• 2:03
  renovating her modest Florida home got over 30 million views.
• 2:08
  The Empire State Building tweeted about it writing
• 2:11
  Congrats to Donna Kelsey on remodeling her modest Florida
• 2:14
  home. People have also been turning
• 2:17
  the Bush meme of him learning about 911 into him learning
• 2:21
  about Donna Kelsey's home renovation meme.
• 2:23
  There's obviously also a lot of Taylor Swift memes.
• 2:26
  Like we had a marvelous time renovating everything.
• 2:29
  Like it's really taken off. Let's talk about the most
• 2:32
  important news out of the Kelsey family this week.
• 2:35
  We know everybody, everybody's been waiting to hear about it,
• 2:36
  everybody's on the edge of their seat and we wanted to wait to
• 2:40
  break this news on the show, but reports have already started to
• 2:42
  leak out. Yes, everybody already knows
• 2:44
  about it, man. We got to talk about it.
• 2:46
  Yeah. Donna Kelsey is remodeling her
• 2:49
  modest Florida home. Let's give it up for Donna,
• 2:53
  Mama. Give it up for Mama.
• 2:55
  Mama. Kels, Mama.
• 2:57
  I told her she needed me to like screw some door hinges in.
• 3:01
  I could have done it for her, but I guess she wants to do the
• 3:03
  whole remodel. And of course, a huge part of
• 3:06
  this is the contrast between how chaotic and difficult the actual
• 3:11
  news cycle is right now and then the complete mundanity of this
• 3:15
  story and how many views this story got in comparison.
• 3:20
  Someone on X put this perfectly. They wrote it was quote one of
• 3:23
  the funniest bits on here in a while.
• 3:25
  All right, the next story that I have for you guys today, it
• 3:28
  seems like Brooke Schofield is officially married.
• 3:32
  So Brooke Schofield seemingly married her boyfriend, Slash.
• 3:36
  I guess he's not her boyfriend. He was her fiance for the last
• 3:38
  however many months. Miles Canton, AKA Miles McFly.
• 3:42
  If you guys don't know who Miles is, he's the son of movie
• 3:44
  producer Neil Canton of the Back to the Future trilogy.
• 3:47
  So the two got engaged, I think around June 2025.
• 3:50
  That's at least when they announced it.
• 3:52
  And they had an elopement it seems yesterday, and I believe
• 3:55
  it was in LA. There's not a lot of details yet
• 3:58
  because it was so intimate and private.
• 4:00
  But Brooke has been posting content saying that she's
• 4:02
  married. And she also did post like her
• 4:05
  glam, her makeup, her dress. People are in the comments being
• 4:08
  like, where's so and so, like, where's his parents?
• 4:10
  Where is Tana? And then she was like, it's
• 4:12
  literally just us too. So I think it was quite
• 4:15
  literally just them two getting eloped, getting eloped, getting
• 4:20
  married, eloping for a marriage. So it looks like from her
• 4:24
  videos, she wore a very simple, sleek, like white halter dress.
• 4:28
  It was very Brooke. It was very classic.
• 4:31
  It was very like clean girl minimalist.
• 4:32
  It was very Brooke and she did have full glam on, but it was
• 4:36
  still, I would say like pretty natural looking like a pink lip,
• 4:38
  like it was very like bridal natural full glam, if that makes
• 4:41
  sense. And she wore a slick back bun,
• 4:44
  like a French twist, but it was like slick back, which has
• 4:47
  honestly been incredibly controversial.
• 4:51
  Everyone is freaking out because Brooke has such like a nice
• 4:55
  long, soft, you know, bouncy hair.
• 4:58
  Like her hair is kind of like her signature thing.
• 5:00
  And people literally cannot get over the fact that she decided
• 5:03
  to wear slick back to her wedding.
• 5:06
  And then in general, it's kind of sparked to this, like greater
• 5:08
  conversation around if brides should wear slick backs to their
• 5:12
  wedding. There's a lot of people that say
• 5:14
  that look is going to look really dated soon because it's
• 5:17
  going to be very obvious that you got married between like, I
• 5:19
  don't know when did slick backs get popular like 2023?
• 5:23
  So whenever they stop being popular, I don't know, but I
• 5:25
  actually don't really agree with that.
• 5:27
  I think we have seen bridal updos that resemble a slick back
• 5:32
  for like a million years. I don't think that's necessarily
• 5:35
  a sign of a twenty 20s wedding, but I understand why people were
• 5:38
  kind of surprised to see that her hair was not down because
• 5:41
  that is like honestly one of her signature things.
• 5:43
  But if she liked how she looked, then good for her.
• 5:46
  She looked beautiful. Of course, it was very
• 5:48
  glamorous. It gave like old Hollywood their
• 5:50
  vibe and she was definitely taking the joke.
• 5:53
  OK. People were making fun of her
• 5:54
  for wearing like a slick back and saying that she looks bald.
• 5:57
  And then she posted a video of Miles cuz he's bald and people
• 6:00
  always make fun of how he's bald.
• 6:02
  So she made a video where she was like married my bald king
• 6:05
  and then her caption she was like and he married his bald
• 6:08
  queen. So I guess Brooke is officially
• 6:10
  a wife. All right.
• 6:12
  The last story that I have for you guys today is beauty
• 6:14
  creators the Lipstick Lesbians. They have launched their own
• 6:18
  brand, Leaked Labs. 2 mixed reviews.
• 6:21
  So Leaked Labs was founded by wife and wife creator duo Alexis
• 6:25
  and doctor Christina, known online as the Lipstick Lesbians.
• 6:29
  Christina holds a PhD in education technology and she
• 6:32
  previously worked as an English teacher while Alexis worked in
• 6:35
  product development for a handful of conglomerates.
• 6:38
  They've grown their platform on TikTok over the years to 1.2
• 6:41
  followers through beauty related content.
• 6:45
  Are we called? The lipstick lesbians.
• 6:46
  Used to have a beauty brand and my brilliant wife said we're
• 6:48
  lesbians, we sell lipstick, we need to be the.
• 6:51
  Lipstick lesbian. The idea of capturing the handle
• 6:53
  was so that we can show behind the scenes of our lives as
• 6:56
  founders ago. What did I do?
• 6:57
  I filmed. Alexis, he had fun on platform.
• 6:59
  We made short, trendy pieces of content, but we weren't
• 7:02
  providing. Value December 2022 Alexis lost
• 7:06
  all hearing in her left ear shortly after then faced.
• 7:09
  Unemployment. The only thing that would have
• 7:10
  brought me out of my slumber was going to buy a new foundation
• 7:13
  that launched. In my very teacher playful
• 7:15
  nature, I filmed the Lexus, I gamified it.
• 7:17
  It really showed her breath as a beauty product developer and I
• 7:19
  posted that video that first video that we posted is also our
• 7:22
  first long form video. We.
• 7:24
  Shifted to educational, entertaining content that
• 7:26
  provided insane value to our community.
• 7:29
  The next day she wakes me up. We're viral.
• 7:32
  Our audience was hashtag beauty talk.
• 7:34
  Doing it from such a corporate lens with almost 17 years of my
• 7:37
  experience. Also, Christina has 17 years in
• 7:39
  education. A doctor in education.
• 7:40
  Get to be a producer. You get to be a director, You
• 7:42
  get to be an editor. Kept on going to the beauty
• 7:44
  stores and he kept on going viral.
• 7:46
  But then you decided to challenge me further, and you
• 7:48
  wanted me to start making content at home.
• 7:50
  We lived in a tiny studio apartment in Brooklyn.
• 7:52
  We had no space, no studio set up, but we knew we had to start
• 7:56
  somewhere. It took us six months to get
• 7:58
  into a new, bigger space in Brooklyn that could actually
• 8:00
  store all the makeup that we needed, built our.
• 8:03
  Own at home. Studio.
• 8:04
  OK, so last month they started teasing that they were about to
• 8:07
  launch a brand and they officially announced the launch
• 8:10
  this week, the day before before the 1st product was released.
• 8:13
  Leaked Labs is a direct from lab beauty brand that releases early
• 8:18
  stage samples, essentially called quote UN quote leaks and
• 8:21
  observes how they perform in real life, allowing formulas to
• 8:24
  evolve rather than sit unseen in development cycles.
• 8:28
  So upon the announcement of this concept, I think people were
• 8:31
  intrigued. However, now that their first
• 8:35
  launch has come out, there is mixed reaction.
• 8:37
  Like I said, the brand's first release is called Amplify Flexi
• 8:41
  Powder and this is what they wrote on TikTok about it.
• 8:44
  Now leaking Amplify Flexi Powder, the first flexible
• 8:47
  powder disk, a shape shifting pigment that bends, activates
• 8:51
  with water setting spray or other mediums, and reforms
• 8:54
  adapting to your artistry and your skin. 1 formula with
• 8:58
  infinite finishes from sheer wash to high impact pearlized
• 9:01
  depth. This is the world's first
• 9:04
  flexible powder. It's amplify flexi powder by
• 9:07
  leaked labs. I'm going to show you the ways
• 9:09
  that I like to play. You can use it dry, you can use
• 9:12
  it wet. It's so adaptable When it gets
• 9:15
  wet, it will re dry back to its original form.
• 9:18
  You can use water, You can use micellar water.
• 9:20
  You can use setting spray. I'm going to show you what it
• 9:22
  looks like to spray and wet one single spray as this liquefies.
• 9:27
  It looks like liquid metal and when I lay this down on my eyes,
• 9:31
  I want you to see how this is going to start to look icy.
• 9:34
  The more wet you make the product, the more liquefied or
• 9:38
  Chrome and metallic it's going to.
• 9:40
  Be instead of, you know, like a powder in a compact, let's say
• 9:43
  that you use with a brush. You can actually like take this
• 9:47
  product out and it's like a flat, like bendy, like rubber,
• 9:51
  almost looking like circular disc that moves around.
• 9:55
  And that's how you use the product.
• 9:56
  And when you buy it, it comes in like this tin disc.
• 9:59
  And like I said, then you can take it out and like just use it
• 10:02
  however you want. Like it's flexible.
• 10:03
  And I assume that the packaging looks like this because in
• 10:07
  theory, you're actually buying samples, like you're not buying
• 10:11
  like a finished product. That's kind of the whole concept
• 10:14
  of their brand. There are a lot of people that
• 10:16
  are like, you know what? This is like an innovative
• 10:18
  concept. Let's give it a try.
• 10:19
  We love when people are trying different things.
• 10:21
  This is exciting, but I would say there are two main
• 10:23
  criticisms. The first that the concept,
• 10:26
  while yes, different, innovative, unique to an extent,
• 10:30
  kind of also feels like maybe a way to cut corners for the brand
• 10:34
  where they don't need to pay for consumer perception tests and
• 10:37
  insights before a product goes to market.
• 10:39
  Instead, they're actually getting consumers to pay for
• 10:43
  that almost because they're charging consumers to buy their
• 10:45
  samples. And then, yeah, like I said,
• 10:48
  basically the concept is that they get to kind of like gather
• 10:50
  that feedback and like change the product as time goes on and
• 10:53
  things is based on that feedback.
• 10:55
  And the second criticism is of the product itself.
• 10:58
  The first product, people feel like it's a gimmick.
• 11:01
  As an engineer, people have been asking me my opinion on this new
• 11:07
  product from Leaked Labs and well, I'm here to give it to
• 11:11
  you. I think this product is a
• 11:14
  gimmick. Now why do I think it's a
• 11:16
  gimmick? Well, it's not serving any
• 11:19
  functional purpose or solving any problem.
• 11:23
  It is a polymer with pigment dispersed in it.
• 11:29
  But the polymer is elast American nature.
• 11:32
  So it's flexible, it's elastic, and it sticks together.
• 11:37
  But when you Swatch on it, pigment comes out of it.
• 11:40
  I'm not here to hate on anyone trying this product.
• 11:43
  I'm not here to squash anyone's excitement but the innovation.
• 11:51
  I'm not seeing where this is innovative.
• 11:53
  I'm not seeing what market gap this is filling.
• 11:56
  I'm not seeing a need for this. I think people literally are
• 11:59
  just buying this because it's relatively inexpensive for all
• 12:04
  of the shades. You can get all the shades for
• 12:05
  $34. People's reactions to the launch
• 12:08
  of Leaks Labs and their first beauty prototype just is a very
• 12:13
  strong reminder to me that we are incapable of giving helpful
• 12:16
  feedback that's not shrouded in negativity and that we don't
• 12:20
  really read. We don't read what like
• 12:22
  companies are for what their mission is before giving feed
• 12:25
  said feedback, negative feedback on a brand because the idea that
• 12:29
  this company is meant to give you early access to beauty
• 12:31
  prototypes, collect your feedback and then decide like,
• 12:34
  hey, is this going to actually be a product that a brand is
• 12:36
  launching or are we going to retire it given negative
• 12:39
  feedback from people. And still the feedback that it's
• 12:42
  receiving is like, Oh my God, this is so gimmicky.
• 12:44
  I don't even know why they would launch this.
• 12:46
  Well, like, that's not helpful feedback.
• 12:49
  And it just, I think it fundamentally misunderstands
• 12:51
  what the company is trying to achieve, which isn't it does
• 12:55
  take a bit of like, OK, I get this.
• 12:57
  And I had to go back and read the press release probably like
• 13:00
  3 times before I understood it myself.
• 13:02
  But just going and seeing all these reaction videos and going
• 13:05
  through the comment sections and just like, yeah, you could have
• 13:08
  feedback on this brand. That is literally the point.
• 13:11
  But you can do it in a way that is productive and not so
• 13:14
  negative. JC Dombrowski wrote on TikTok.
• 13:17
  Call me a hater but like coming from someone who worked in
• 13:20
  cosmetic R&D for years, this just seems like a way to not
• 13:23
  have to pay for consumer perception tests with half
• 13:26
  finished products. And like the consumer being told
• 13:29
  it is cool to spend money on unfinished goods is wild to me.
• 13:33
  Someone else wrote travel makeup travel.
• 13:35
  Why is no one excited about how compact this is?
• 13:37
  That's true. That's actually a really good
• 13:38
  point. Because that is not going to
• 13:40
  break and smash in your makeup kit, Cheetos 3485 wrote.
• 13:44
  We have crayons, sticks, creams, eye shadows.
• 13:47
  Why would I choose to hold this little rubbery bit in my hand or
• 13:50
  use on a pallet? It's unsanitary in the first
• 13:53
  case and wasteful in the second. I am not intrigued, not
• 13:56
  interested, Maria the Daily Mom wrote.
• 13:58
  As a makeup lover that stopped buying makeup because of how
• 14:00
  expensive things got, this product isn't making me want to
• 14:03
  go back to buying makeup or even want to try it.
• 14:05
  It's a cool conversion starter, but I don't think it's
• 14:07
  innovative or anything special. I think they would have been
• 14:09
  better if they advertised it as unbreakable makeup instead of
• 14:12
  the flexi powder gimmick that it is.
• 14:14
  I actually agree with that unbreakable makeup.
• 14:16
  I feel like that's the hook, that's the angle.
• 14:18
  But like I said, there are some people who are excited about
• 14:21
  this, including the founder of Stila, Janine LaBelle.
• 14:24
  So this is what she said. All right, so let's talk about
• 14:27
  these. So one thing I believe is that
• 14:30
  just because somebody doesn't like something doesn't make it
• 14:34
  bad or not a good thing. It's just taste, right, like
• 14:37
  personal taste. I find a lot of negativity about
• 14:41
  people making products, launching brands.
• 14:44
  I find the negativity really disheartening because I'm here
• 14:48
  for it. Anyone that wants to like follow
• 14:50
  their passion or do their dream and like you go.
• 14:54
  So I'm here to say as a brand founder Stila Neen, I'm not like
• 15:00
  a technical product developer. I'm like a makeup artist,
• 15:03
  product developer, but I am really into the lipstick
• 15:06
  lesbians because I think that they're educating us.
• 15:09
  Like even I learn shit, I'm like, oh wow, that's what that
• 15:12
  ingredient does. So when I heard about Leaked
• 15:15
  Labs, I thought it was really cool.
• 15:17
  It is not a finished product. It's an experiment, right?
• 15:21
  And it's an experiment for people like me love makeup and
• 15:24
  exploring and learning and checking shit out.
• 15:27
  And I direct communication with people to get the feedback.
• 15:31
  So I'm here for it. I think they did a great job
• 15:34
  with their first leak. Is it a leak or a lot?
• 15:36
  Leak or a lot? I guess it's a leak and then
• 15:38
  it'll be a launch. I don't know.
• 15:39
  What do you guys think about this?
• 15:41
  I would be intrigued to try this because it is like such a unique
• 15:45
  style of makeup. But I think that's where my
• 15:48
  interest ends. And we see a lot of brands get
• 15:51
  trapped in that cycle where they put out something that kind of
• 15:55
  borders innovative and gimmicky and people will give it like one
• 16:00
  try because it's something different and they want to see
• 16:02
  what it's like. But they're not actually
• 16:04
  interested in seriously adopting it into their makeup routine and
• 16:08
  it having a permanent home in their makeup bag.
• 16:10
  I fear that might be where this goes, but we'll see.
• 16:14
  This is literally their first launch, their first product, and
• 16:17
  you know, they have a really big following people who are going
• 16:19
  to be excited to support them regardless.
• 16:22
  And even though there are mixed reactions, like this is what you
• 16:26
  want from a brand launch, right? Like you want a lot of
• 16:28
  discourse. So they are achieving that.
• 16:31
  Tons of people are talking about their brand launch and it they
• 16:34
  wouldn't be if they just launched like their own makeup
• 16:36
  line like everybody else does. Like this is something
• 16:39
  different. So they're getting a lot of
• 16:40
  press regardless, for better or worse.
• 16:43
  Anyways, guys, that's it for mini scroll today.
• 16:45
  Thank you so much for listening. I love you guys.
• 16:48
  Please remember to rate review and subscribe.
• 16:50
  Please Spotify star rate US and I will talk to you guys tomorrow
• 16:54
  for a Friday mini scroll. Bye.