REPLAY: DANIELLE MCWATERS: Eye on the Prize! Brand Building & the Hottest Sunglasses Year-Round

That's Total Mom Sense · Jul 16, 2026 · 42m

Danielle spent over a decade crafting brands behind the scenes. What came next? Saying yes to her own vision—and learning how to juggle businesses, babies, and boundaries in the realest way possible.

Danielle is a designer, creative director, strategist, educator, brand mentor and founder of award winning, California-based branding and packaging studio, Designsake.

She started her career in publishing as a photographer, then transitioned to be a visual designer at Benefit Cosmetics where she created brand and product strategy, custom packaging, and global advertising campaigns for six years…