Latest / The Digital Marketeer
Episode 31 - Richard Sobel, Marcato
In Episode 31 of The Digital Marketeer, I sit down with Rich Sobel, founder and CEO of Mercato Solutions, to explore the evolving landscape of retail media networks. With over 15 years of experience in advertising and marketing, Rich shares his insights on how these networks are reshaping relationships between retailers and brands. We discuss the significance of first-party data, the rise of programmatic advertising, and how retailers are adapting their strategies to integrate media capabilities effectively. Rich's expertise sheds light on the opportunities and challenges within this nascent…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.