
EP 21: They Dressed Me Up as Michael Jackson and Sent Me Out the Front — Matt Fiddes on Ten Years Inside the World's Biggest Brand
Matt Fiddes was in infant school in Swindon when his teacher put on "Bad" for the warm-up, and again that summer when the holiday club screened Moonwalker after lunch. He had no way of knowing he'd spend a decade of his adult life standing a few feet from the man who made both.
Matt is an entrepreneur first — he runs the largest martial arts franchise in the world, has won more awards than he can comfortably list, and was recently named Global Franchisor of the Year (he and Paul will both be in New York in December to collect). But he's also one of the few people alive who saw Michael…
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