Latest / Black Box Theory Podcast
What It Actually Takes to Build a Startup in College
The pitch deck makes it look clean. The build is anything but. In this clip, Jayson gets into the messy reality of getting Rooted off the ground.
Jayson Johnson breaks down what it really took to develop Rooted, a campus live platform — including the part nobody warns you about: negotiating with a university and working through the bureaucracy to get something built on campus. He also gets into the co-founder side of it, how they collaborated and divided the work, and why who you build with matters as much as what you're building. If you've ever wanted to start something in college, this is…
The skinny
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