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Latest / Fire Footwear: Sneakers Talk (with Matt Frates)

Tom Sachs & Ja Morant: How Much Should Sneaker Culture Care?

While the sneakers themselves are awesome, it's the humans that make up the culture. The creators can sometimes get a pass for troubling behavior, but the question that's on Matty Ice's mind is "should they?". Matt talks through the Ja Morant and Tom Sachs stories while wrestling with the morality of it all.

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