Latest / RedTech daily podcast - Powered by AI / Royal Media Growth, Sonifex Updates, MTM Reach, and IBC 2026 News
Transcript
- 0:00Welcome to the four hundred and twenty-seventh episode of RedTech Daily Podcast, powered by
- 0:05AI, where we bring you the latest in business and technology news for the global radio
- 0:10broadcast and digital audio industries.
- 0:13I'm Marguerite Clark, and today we'll cover the following stories: Technology and programming
- 0:17drive growth at Royal Media Services, Sonifex sees retirement, promotion, and a new face in
- 0:23sales, MTM reports seventy percent radio reach among English-speaking Canadians, and IBC
- 0:29extends the deadline for the two thousand twenty-six Technical Papers Program.
- 0:36Let's delve into our first story.
- 0:39Royal Media Services, Kenya's largest private broadcast network, is experiencing growth by
- 0:45integrating technology with programming.
- 0:48ICT and Radio Director Fred Afune highlights the importance of leveraging technology for
- 0:53both innovation and operational efficiency.
- 0:57RMS has evolved from analog to digitally integrated systems, utilizing cloud-based
- 1:02storage and live streaming.
- 1:04While FM remains crucial, mobile platforms are central to RMS's strategy, enhancing audience
- 1:10engagement and opening new revenue streams.
- 1:15Sonifex, a leading broadcast equipment manufacturer, has announced significant
- 1:20personnel changes.
- 1:22The most notable is the retirement of Eamonn Heffernan, who dedicated forty-nine years to
- 1:26the company, serving in various roles including sales manager.
- 1:31CEO Marcus Brooke praised Eamonn's professionalism and contribution.
- 1:37Richard Butlin, a long-time colleague, will succeed him as head of sales, bringing nearly
- 1:41forty years of experience with Sonifex.
- 1:44James Gross, an audio specialist, joins the sales team, adding fresh expertise.
- 1:52The Media Technology Monitor 18+ study reveals that seventy percent of English-speaking
- 1:57Canadians listen to radio on at least one platform.
- 2:02Traditional AM and FM radio is the choice for more than half of these listeners, with one in
- 2:06five combining terrestrial and online radio.
- 2:10Interestingly, only one percent report listening exclusively online.
- 2:14In-car listening remains dominant, with older Canadians and residents of Atlantic and
- 2:19Northern Canada showing strong preferences for traditional and satellite radio.
- 2:25IBC has extended the submission deadline for its 2026 Technical Papers Program to Friday,
- 2:32February 27, 2026.
- 2:36This gives prospective authors an extra week to submit entries for presentation at IBC2026.
- 2:42The program invites original research submissions from professionals, academics, and
- 2:47R&D teams across the media, entertainment, and technology sectors.
- 2:52Selected papers are eligible for the Best Conference Paper Award, presented during the
- 2:56IBC2026 Awards ceremony.
- 3:00That's all for today's episode.
- 3:03To read the full articles, please visit our website at redtech.pro.
- 3:08Thank you for tuning in to RedTech Daily Podcast, powered by AI.
- 3:12I'm Marguerite Clark, and we'll be back tomorrow with more updates from the world of
- 3:16radio broadcast and digital audio industries.
- 3:20Goodbye!