Latest / The Dr. Randi Show / The Secret Behind Hollywood’s 2-Week Glow-Up — Keith O’Briant

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The Secret Behind Hollywood’s 2-Week Glow-Up — Keith O’Briant · The Dr. Randi Show

0:03
The views expressed in this podcast are for informational
0:06
purposes only and do not constitute medical advice.
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This episode of the Doctor Randy Show is proudly sponsored by New
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Let's get into the episode. Hello everyone, and welcome to
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the Doctor Randy show where we talk about the people and the
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ideas shaping the future of aesthetics.
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I'm your host, Doctor Randy Boyett.
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Today I'm excited to introduce our guest.
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He has turned around wound healing science into skin care.
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He is leading a brand that is known for results you can see in
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two weeks and his brand is now in more than 20 countries.
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Please welcome the CEO of Hydrogenity, Keith O'Brien.
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Welcome to the show, Keith. Thank you, Doctor Randy, it's my
1:04
pleasure. Thank.
1:05
Thank you for inviting me. It's just an honor to be here.
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So thank you. I really do appreciate it.
1:10
Well, we're so. Excited.
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I got the chance to meet you in person just a few months ago and
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you very kindly shipped me the products very fast afterwards
1:20
and I was blown away. Everything that we feature on
1:23
show I try myself because I want to make sure of the efficacy and
1:28
how the products work. It's been wonderful to research
1:32
you and see all of the heart that you've put behind this
1:35
product. So excited to get started today.
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No, it's my pleasure and so it's it was my pleasure to meet you
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and I'm glad you like the products.
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We get that feedback every day. So glad they didn't disappoint.
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I know that we pulled some data recently and your brand was top
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trending. So glad to see that.
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Glad to see that all that science is being put to work.
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So let's dive in. Keith, you have built a career
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across healthcare, biotech, and now aesthetics.
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How did that journey lead you to start Hydrantity?
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I never thought in my career that I was starting an
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aesthetics company was never my dream.
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I'm, I'm sorry, but hydrogenity was really, we were focused.
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We were a regenerative medicine company with a different name
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and we were building products for advanced wound care,
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oncology, spine surgery. And what we found was we had
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discovered a new way to make hyaluronic acid or to extract
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it. And then we were also just very
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fortunate, whether it's fortunate, whether it's good
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luck or whatever, somebody smiled upon us because when we
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were testing some of our HA for patients undergoing radiation
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oncology treatment, what we found was their skin was
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perfect. You couldn't tell the patients
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that were using it from where you could tell the ones that
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weren't using it for sure. And the providers just said,
3:02
listen, you have something pretty special here because
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there was no redness, no inflammation.
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Their skin was perfect. And if anybody knows anybody
3:12
who's doing head and neck radiation treatment, you
3:14
understand how the skin just sloughs off and it becomes red
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and inflamed and it's just angry skin.
3:21
These patients skin were perfect and at that point the light bulb
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just kind of went off and I said, you know, what if it can
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do to compromise skin this, maybe we are to start thinking
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about using this, you know, as a skin care line.
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Because if you think about it in aesthetics now, it's not much
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different than sometimes wound care because we're actually
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inflicting pain. We're making wounds with the
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procedures that we do. And that's how Hydrantity was
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born in my past. It's kind of shaped in some of
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the ways that we run the company and the clinical testing that we
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do. So it's fortunate for us that
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had a lot of good people in the past teach me how to do things.
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And so it's all kind of come to a head here at High Trinity.
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Sure, sure. And that's what I was going to
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ask you about. How did you make that transition
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from going from regenerative medicine into daily skin care?
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But it sounds like it happened so organically, Like hey, if
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this is so good, why can't people use it every day to
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improve their skin? Yeah, it's because skin is skin
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and some of the same concepts that we were using in advanced
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wound care is the same concepts that we really using aesthetics.
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Now what we have found is that you have to control
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inflammation. Inflammation is bad whether it's
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on your skin, your gut or your joints.
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Also balancing pH. If your skin's pH is not
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balanced, you're not going to get optimal results.
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And the other thing is how fast things work.
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And so it did. So we were able, it did happen
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organically, but we took some of those same concepts and we just
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brought those over and just said, listen, skin is skin and
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let's just get real aggressive in how we're helping people
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hydrate themselves and just get better skin.
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Well, it sounds like it worked and that it was a great
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decision. Was there like a specific result
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or patient efficacy that you saw that inspired you to make that
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leap into consumer facing skin care?
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It was those patients that were severely compromised.
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When I saw what it did for them, it not only did it just warm my
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heart, but it made me realize that you know what, if they can
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do it for them, uncompromised skin, this is going to work
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great. And then we started testing it.
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I'm a believer in show me the data.
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So I don't know if you're aware, but we test everyone.
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We do a clinical testing of every one of our products before
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we bring them out. I knew that we had something
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special, but I didn't know. Our first clinical study we did
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70 patients and people I didn't really understand in the steps
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where you don't need to do a 70 patient study, but the results
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were better than I thought it was, showed that the rapid
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improvement. That was going to be one of my
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questions because in doing my research, I saw that you were
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doing extensive clinical trials and I was kind of curious what
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made you invest in doing that above and beyond what most
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brands will do? Well, I knew coming out of the
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gate that people would say, hey, what's a hydrogenity?
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Because we were brand new. No one had ever heard of us
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because we were a new company. So if we could show
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scientifically how this works and where it works, then it's
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easier to get people to try this.
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And then once somebody puts this on, you've tried the product.
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Our form fit and function is just fantastic.
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So we work on efficacy is our number one thing.
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It has to work. It has to do what we say it's
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going to do. But also people need to feel
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that experience and people are not going to use something that
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they don't like the way it feels, they like the way it
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smells. Especially if you have to wait
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2-3, four weeks to get results, they're not going to do it.
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So what we do is we just try to make it luxurious.
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That's actually work. There's a lot of brands out
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there that have pretty good science, but their products are
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not luxurious. They don't feel good.
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And then there's some that feel really good, but we're not
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really sure they do anything. And so we wanted to have that
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intersection between science and luxury.
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Well, it sounds like you hit it right on the head and the
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experience is, it's very unique. The packaging is beautiful.
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Everything about it, the texture, how quickly you feel.
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I mean, within three days I could feel and see a difference
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in my skin. Yeah, hydrated skin is really,
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really important. I don't think you could have
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healthy skin unless it's hydrated and also healthy skin.
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I believe great skin, good healthy skin happens at the
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dermal layer. And that's what we also do is
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every one of our products has a delivery system to get the
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actives down to the dermal layer because that's where really the
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true regeneration of your skin happens is that the dermal
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layer. So let's talk about hyaluronic
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acid for a minute because it's everywhere in beauty marketing,
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right? Everybody's talking about
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hyaluronic acid now. It's in my hair products, it's
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in everything. So tell me how does hydrinities
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and correct me if I'm saying this wrong, Dual weight HA
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technology, is that correct? That's correct, yes.
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OK. So how does that stand apart
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from the average HA that we're just seeing listed on any skin?
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Yeah, I tease everybody. I kind of have this man crush on
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hyaluronic acid because I think it's one of the most valuable
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ingredients in all of medicine. The problem is it's used wrong.
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It's used wrongly. And I think the first thing you
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have to look at is the molecular weight of the hyaluronic acid.
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And if you don't get that part of it right, then you miss the
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whole boat. The thing about the hydrogenity,
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HA, it's 100% injectable grade. We use injectable grade HA, the
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same thing that people get fillers with.
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We use that as a topical, and we're the only company that does
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that. It costs more, but better
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ingredients give you better products, I believe, and better
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formulations. So what we do is our dual
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molecular weight. We use a high molecular weight
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as a barrier product for moisture for the skin, but our
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low molecular weight penetrates down to the dermal layer and
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carries active ingredients with it.
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We use that as one of our delivery systems and we're very
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specific in our molecular weights.
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If it's more than 1% off, we don't use it, we throw it away.
9:50
That's how particular we are about the ingredients that we
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use in our products. Wow, that is so impressive.
9:57
Yeah, I can tell that you're putting more into this than most
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companies do. And it shows, right, shows in
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the brand. It shows the adoption.
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I mean, the fact that you are now in more than 20 countries
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also, how's that going internationally?
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It's really, it's good. The phone rings and you know,
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here's The thing is since we talked a couple of months ago,
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we were 20. We're up to 30 now.
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So, yeah. So, so we've not only just
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fantastic growth inside the United States, but around the
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world. It's good, it's different.
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But here's the thing that I'm also proud of is that we've not
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had to change any of our ingredients to go into different
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countries. There are a lot of brands out
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there that have to have different products because
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they're not allowed in those countries.
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And we have not had to change one formulation for the all the
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countries that we're in. OK.
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Well, that's pretty interesting from yeah, that you don't have
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to change anything, which really speaks to how clean the product
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is, right? And then it's formulated
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correctly like you. Said when I started this
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journey, I mean I just dove in and just tried to read
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everything. I don't know how much product I
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bought. I read every ingredient label
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and I was a little almost offended by some of the fillers
11:16
that people would use and they didn't have many active
11:19
ingredients in there. And that's when I said we can do
11:23
better. We use better ingredients, we
11:25
use unique ingredients. I thought at the end, but now I
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know it, we can make better products.
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And so we just been, like I said, very, very, very fortunate
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that the world has decided they love High Trinity.
11:39
That's great and I love to hear that.
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So you have this tagline that's attached to your brand. 2 pumps
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twice a day. What's the science behind that
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simplicity? HA is our foundation and so we
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have more products now, but when we started we just had a few
11:55
skews. But HA is still at the core of
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who we are as a company. And so HA turns over very
12:02
rapidly. And so you need to use it twice
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a day, at morning and at night and to build that up in your
12:07
body to stimulate more HA. And so we have the science that
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shows that it works. And not only that is the data
12:13
also supports that you see visible results in two weeks.
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So 2 pumps is enough for almost everyone to get complete facial
12:22
coverage with that. And it should be your morning
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routine. It should be your night routine.
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And the data supports if you use it twice a day.
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Works better than just one time a day.
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And I think that speed, let's face it, this is not an
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environment where people have a lot of patience, right?
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Absolutely. It's an instant gratification
12:41
society, so how important is that speed when winning over the
12:48
new customers? Oh, I, I think it's extremely
12:52
important because you're right, the world we live in, we're so
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impatient. We have to have instant
12:58
gratification and someone hasn't texted you back in 2 minutes or
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what, What's going on? You know, And it is with this, I
13:06
can promise you if you use it like you just said, in the 3rd
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or 4th day when you're get out of the bathtub or the shower,
13:12
you will be able to feel a difference.
13:14
And when we started this journey, all the clinical data
13:17
that I was seeing this says results at 8 weeks and 10:00 and
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12:00 when we had our first study, when we got that back, it
13:25
was 2 weeks that there were visible results that were
13:28
clinically graded by physicians and patients also noticed it in
13:32
two weeks. And so I said, guys, we got
13:34
something, we need to start talking about that.
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This is how we do it. And they said, well, nobody does
13:39
that in the industry. And I said, well, that's good,
13:41
that's good for us. But now I see a lot of people
13:44
talking two and four weeks data, which I'm happy accelerate the
13:48
industry here a little bit. Right, right.
13:50
And I know that you're obviously selling this into clinics,
13:55
making it available for customers.
13:57
Tell me a little bit about that, about how Med spas are adopting
14:00
this. They're using it for their
14:02
treatments in clinic as well as allowing customers to purchase.
14:05
So tell me a little bit about that.
14:08
Yeah. We're a medical profession
14:10
brand. So we do with Med spas with a
14:13
medical director, dermatologist and plastic surgeons.
14:16
That's who we call them. It's kind of what I know.
14:18
So it made it really easy for us.
14:21
And so that's what we do because I believe that people's skin is
14:27
better when they go to a professional.
14:29
OK, I'll brush my teeth, but I'm not giving myself a feeling.
14:33
So I'm going to go to a dentist for that.
14:35
So I think people's skin health needs to be done by a
14:38
professional because we could misdiagnose ourselves.
14:40
You think you have something and if you use the wrong product,
14:44
you're not going to like the results you get.
14:46
Well, the reason you don't like the results is because you use
14:48
the wrong product. And I just believe in that
14:52
model. I think that's the way to grow
14:55
your brand and your business. And I also think the patient or
15:00
the client gets better results when they listen to their
15:04
professional, whether it's their doctor or their esthetician or
15:06
their injector. Let's let's go to the source,
15:10
the people that do it every day and we believe in that.
15:13
And also I think it provides the best efficacy for the products,
15:18
right? You know, and I watch a decent
15:20
amount of social media per week just so I can keep up with the
15:23
trends and what's going on. The most common question I see
15:26
when people are chiming in after watching a skin Fluence or video
15:30
is wait, how do I do these products?
15:32
In what order? What am I supposed to use with
15:34
this and that? So I think when you're going to
15:36
a professional, they help you figure out the the plan, the map
15:40
for the of your skin. So I think that makes perfect
15:44
sense. So let's get into something very
15:48
exciting. You are launching a new product
15:53
and by the time this airs and that the listeners and viewers
15:57
see it, you will probably already be in full swing.
16:01
But excited to talk about that. I know that you are introducing
16:06
A retinol product to the line. Retinol is already the gold
16:10
standard and anti aging. So I'd love to talk to you about
16:13
that. I'd love to hear what you have
16:14
to say about it as as well as to ask why was now the right time
16:18
to add it, and how does your formulation stand apart in such
16:23
a crowded category? No, thank you.
16:26
We are so excited about this product.
16:30
Doctor Michael Gold, we did AIRB approved clinical study and he
16:34
was the lead investigator on it. And so he said this is the most
16:38
innovative product in aesthetics in over a decade.
16:42
And it is a retinol. Retinol is a staple besides an
16:46
SPF. Everyone should be on some type
16:49
of retinol. The problem is, you know, and I
16:52
read this somewhere and I was looking for it today and I
16:55
couldn't find it, that over 40% of people can't tolerate
16:58
retinoid therapy. And so we thought, you know
17:02
what, let's make something that's worthy of the hydrogenity
17:06
age. And so we've been working on
17:08
this for two years and this product uses exosomes,
17:14
biomimetic exosomes as a delivery mechanism.
17:19
So the retinal with an A is encapsulated inside the exosome
17:24
and it takes it down to the dermal layer.
17:27
And the clinical results have even blown my expectations.
17:32
You get fine lines and wrinkles, which you would expect your
17:35
skin, your pore size. Let me see.
17:38
It's a 55% increase in skin tone.
17:42
So it does everything a retinol is supposed to.
17:44
But here's the other thing it does. 44% of all patients saw an
17:50
increase in hydration. So this is a hydrating retinol.
17:55
The other thing is we had a 68% reduction in erythema, most
18:00
retinol products induced erythema and redness in the
18:04
skin. So for this, we studied
18:07
Fitzpatrick one through 6. So even the people that said
18:10
they were sensitive were able to use this product.
18:14
We studied over 55 patients before we launched this to the
18:17
public and we had 0 dropouts, 0 adverse events in every one of
18:23
those. This product is going to be a
18:26
game changer because it does what a retinol is supposed to
18:30
do, but it doesn't give you the side effects that keep many
18:34
people from using it. It's therapeutic from the first
18:37
dose. Besides an RX, I don't know of
18:40
another really retinol with the A that is therapeutic from day
18:45
one. You do not have to titrate this.
18:47
In all of our studies you started on day one.
18:50
Either one or two pumps and we again, we didn't have anybody
18:55
that dropped out and that's just unheard of when I started to
18:59
scurry in the data and look into the team we're looking.
19:03
There's no other clinical studies shows it where they had
19:05
0 dropouts and we got the same efficacy as this has.
19:09
This is a true product and I'm really, I'm excited for the
19:12
industry because I do think I'm going to give the industry some
19:15
shout out here too. I think you're going to see in
19:17
the next three to five years a ton of innovation because I
19:20
think we figured out some of the things that we can and can't do.
19:24
And so I'm happy for that. But I am so happy.
19:26
This product, it's called Retazone because it's a retinal
19:30
and Nexazone combo. And so we just use that as the
19:34
name and the thing I like about the, and I can you tell I'm
19:37
excited. These exosomes, biomimetic
19:42
exazomes, they're standard. They're medically engineered, so
19:47
they're all the same. So they're standard.
19:48
So every time you get what you're supposed to get, they
19:51
also they stable. That's been the problem with
19:53
exosomes throughout the past probably 5 to 10 years, is they
19:57
were unstable. But when you use a biomedic,
20:00
you're able to stabilize it. And when you make your own, you
20:05
can put exactly what you want in there, so you know exactly
20:07
what's in there. So this also has centella
20:11
asiatica in there, which is a medicinal plant that's been used
20:14
for hundreds of years to help with the inflammation and some
20:18
of the other things. So that's in the exosome also,
20:21
but the encapsulation allows it to go down to the dermal layer
20:26
and doesn't release it until it's there.
20:29
So you don't get those, the redness in the flashes at the
20:33
epidermal layer that some of the other ones do.
20:35
This is a true advancement in science, aesthetic science.
20:39
This product right here. I think Dr. Gold was right.
20:42
I think this innovation is is pretty stand out.
20:46
It's phenomenal. I've had the chance to try it.
20:49
I know you sent it to me a couple months ago and now I have
20:52
the new fully packaged beautiful bottle.
20:55
So thank you for sending that to me.
20:57
Excited for it. And you're right, there is no
20:59
irritation. Some of the retinol products
21:01
that I was using previously, I would use them a few days in a
21:04
row and then I would have to take a couple days.
21:07
Off. That would have like a burning
21:09
sensation on my face, right? So definitely a differentiator
21:13
there. And actually, Dr. Gold is going
21:15
to be on the show next week or two, so we'll make sure to ask
21:18
him about. Oh, great.
21:20
No, that's, that's, that's good. And you know, Doctor Gold, you
21:22
know how he is. He doesn't say those types of
21:25
things very often. So I was actually blown away
21:28
when unprompted, he told me that.
21:30
So it was very encouraging. Yes, and I do think there's a
21:34
huge play right now for retinols or retinols that are not
21:40
irritating the skin because a lot of people have run from
21:42
them, I've seen. So I am connected onto some
21:45
boards, like online boards and where they're talking about skin
21:49
conditions and reactions and that kind of thing.
21:53
And there's constantly pictures of people who have overdone
21:56
their retinol and what's happened to their skin.
21:58
So I think this product is its own category really, right?
22:03
It really is. It's the only hydrating retinol.
22:06
This is clinically proven by digital measurement to improve
22:11
hydration. So it's going to allow people
22:15
that have not been able to use a retinoid product in any class to
22:20
be able to use this. It is that special.
22:22
It also has our HA in it. And so you get double hydration
22:26
with this is triple therapy. You have exosome therapy, you
22:28
have retinol therapy, and you have HA therapy.
22:31
If we talk about this a lot, that hydrantity, it's not the
22:35
ingredients, it's the formulation.
22:37
This formulation is more because there's a lot of products that
22:40
have similar ingredients, but the formulation matters.
22:43
It really matters. And I will give it to the team.
22:46
We got this one right. This has been two years in the
22:48
making and until it was perfect we weren't going to bring it
22:52
out. And I don't know if it's perfect
22:55
now, but all the feedback that we're getting so far just blown
22:58
us away. That's phenomenal.
23:00
I'm so glad to hear that. And the fact that you're in over
23:03
30 countries, I mean, that's amazing.
23:06
And how did you choose which global markets were the right
23:09
ones for you? How did you do that?
23:12
We have Brett Nixon, who works for me and he heads that part of
23:15
the organization up. He's had a ton of experience
23:19
doing international sales and he knew people.
23:23
And so we just went and we just started knocking on doors and
23:27
said, hey, here's who we are. And The thing is, whether it's a
23:31
love hate or not, I've had to embrace this Instagram thing
23:35
because that's, you know, but what happens is when you post a
23:39
video now, it just goes across the world.
23:41
And when people started seeing our success, it really happened
23:46
when the client report for the second year in a row said you're
23:48
the fastest growing skin care brand out there.
23:50
When that happened, then we even had inbound calls going.
23:54
And So what we try to do is we try to find who fits our values.
23:58
We use the distributor model overseas.
24:01
And so when you do that, you have to find someone that loves
24:04
your product just as much as you do and they will put it in the
24:07
right order. It's sometimes it's fact, but
24:11
sometimes it's failing. Also, when you select a partner
24:13
that's going to take your baby and do something with it.
24:16
Well, it's great to see that. It does speak volumes that that
24:20
many countries. So let me ask you have the
24:22
celebrities and the Hollywood crew, have they tried the
24:26
product that being influential in what's going on here?
24:30
You know, it is, they use it. My marketing team is much more
24:34
in depth at that than I am. But I think I kind of like
24:37
country music, as you might think being here in Nashville.
24:40
But I know that Brittany Aldean posted it.
24:42
She loves our masks. She thinks our masks are the
24:45
favorite. There's all kinds of people from
24:48
somebody, you know, my age in in the 50s, Angie Harmon.
24:52
She loves our products. She does it.
24:54
There are a couple and I'm going to be in trouble for my team for
24:57
not remembering, but there are four or five really super
25:01
influential people that use this product and just love it.
25:05
Alex Earl I think is 1 is that? I think that's right.
25:08
She loves, she posts this all the time.
25:11
I will tell you the product that everybody posts because it's so
25:14
cool is our highest inactive. And so when I told everybody I
25:19
was bringing hyperchloric acid into the aesthetics, they said
25:22
don't do it, it's not going to work.
25:24
And I said, well, hold on, No, no, everybody needs it here
25:28
because it fights inflammation. Your skin needs to be cleaner,
25:30
bacteria, it doesn't affect the Biome.
25:34
And so that's the one that everybody posts because when
25:36
they get on an airplane, they start doing it.
25:38
They love all of our products. But that's the probably the most
25:41
Instagram worthy because it has a mist and when you spray it, it
25:44
just, it's like an ambion. It's so cool.
25:47
And it is when we first came out, we were the only one.
25:50
There's almost a dozen now people having sprays and mist
25:53
and now so it's I think that's pretty cool.
25:56
Well, that's the best form of flattery, right?
25:58
And that's great that I did not realize that was even in the
26:02
product. So thank you for sharing that.
26:05
And I agree with you that learning Instagram later in life
26:09
has been quite the challenge. I'm right there with you.
26:13
So I don't. I don't create content, I just
26:15
repost. Now I have learned how to use
26:17
the repost app and it works well.
26:19
Yes, but though the difference between the reels, the stories,
26:24
the post, the repost, there's so, so much going on there, but
26:27
and they don't realize how difficult it is for us that that
26:32
we actually lived in a time where there was no social media.
26:35
So but we're learning. And you're right, it really does
26:37
make a difference for the brand and glad the celebrities are
26:41
recognizing it and pushing it out there for you because it
26:44
does make a difference. And then when it comes to Kols
26:48
and influencers, what do you look for to make sure that
26:51
they're aligned with the brand? All our influencers have been
26:55
organic and again, we're a professional brand, but people
26:59
like it and they post and I tell them thank you every time that I
27:02
can. When I can message them, I tell
27:04
them that when we look for Kols at scale, like you mentioned,
27:08
we're chatting. We had a first Advisory Board
27:11
and it was really interesting. We didn't do one for the first
27:14
couple of years. We're young, brand, three years
27:17
old this month, and we had eight spots.
27:22
So when we filled those eight, we were getting calls.
27:25
So we had a wait list of 12/12 others.
27:27
And these are the top dermatologists and plastic
27:32
surgeons in the industry. Of course, Dr. as you know,
27:35
Doctor Goldberg, Dr. Doris Day, Davis Chambaum, Sheila
27:39
Barbarinos, and now Chili Perry, Ted Lane, Patty Ferris.
27:44
I look for people that I like that I can sit in a room with
27:49
and just have a conversation, even if we disagree on the
27:52
science. I just like nice people.
27:55
I like people who challenge, you know, I told him you can say my
27:58
baby's ugly. I don't care.
27:59
I want to hear the truth. So I look for people who make us
28:03
better as an organization, tell us the truth, even if it hurts
28:06
our feelings. That's what I look.
28:08
And I look for people who believe in the science because
28:11
at the end of the day, it's kind of all go back to the data.
28:15
We can do a lot, we can do smoke and mirrors on things, but the
28:19
data's not going to lie to you. So when we're looking and we're
28:22
talking to people, we start there and then we work our way
28:26
out to the other things that matter.
28:28
Right, Well, that's great that you like to be surrounded by
28:30
people that tell you the truth because a lot of people are not
28:33
like that, right? They just wonder what they want
28:36
to hear. So that's great.
28:37
So, beyond hydration, what do you think is the next frontier
28:42
in skin health that excites you the most?
28:45
I think we're going to see better science and I think we're
28:48
going to see innovation with using exosomes.
28:52
I really do think we're going to have more regenerative medicine
28:55
products and I think that's going to be great for the
28:58
industry. I'm intrigued by wearable
29:00
devices. Could we do something that
29:02
stimulates collagen this small that you keep in your pocket or
29:04
even in your purse? There's some radio frequency
29:07
things out there that are very interesting.
29:09
I believe in multi modality. I believe we'll be able to see
29:12
some products coming that do multiple things, not just one
29:15
thing that really intrigues me because I'm all about skin
29:19
amizing. We don't have time for two hour
29:22
routines and 12 things to use like it was in COVID.
29:26
And I think you see the market is shifted that way.
29:29
And so we're trying to get ahead and I think we are ahead about
29:32
because if you look at a lot of our hydrantity products, they do
29:34
more than one thing. Vivid is, you know, I love that
29:38
product because not only does it treat pigmentation, but it
29:41
prevents pigmentation. And if you can do that and it
29:45
also hydrates, I will tell you it's for brightening.
29:48
It's the best non hydroquinone product out there and I don't
29:52
draw a line in the sand much. There's only a couple of
29:54
products that I say this is by far the best and that is one of
29:57
them. It sounds like you've got the
30:00
innovation down. Is there anything on the
30:03
horizon? Obviously you're launching your
30:05
retinol product. Is there anything else on the
30:08
horizon for this year, or would it be 2026 before we see
30:11
something new? No, it'll be 26 because we
30:15
really we want to put our focus and attention on Retta Zone
30:19
because it is so groundbreaking. It is true innovation and we, I
30:24
just do not want to be distracted.
30:26
I don't want the team to be distracted with something new
30:29
because there's a lot of work that goes in developing new
30:32
products. And if you look where we are
30:34
right now with our line, we touch almost every major
30:38
category. You know, now in the places that
30:40
we don't, we're actively working on those.
30:43
So I have a whiteboard in the Louisiana office full of ideas
30:48
and things that we're working on.
30:50
So we have more stuff coming. Believe me, we do.
30:53
But we're not going to bring products out just to bring
30:55
products out. If they're not true innovative,
30:57
if they're not better than what's already on the market,
31:00
then we're not going to do it. That's not fair to our partners.
31:03
You say, Oh yeah, we have another one of these.
31:06
And when something else is working, if it's not better,
31:08
that's our hydrogenity promise. We will not bring it out if it's
31:11
not better than what's currently available on the market.
31:14
That's a great way to look at it, right?
31:15
You want to be a differentiator. So I consider you, especially
31:20
after all of the research that I've done and our conversation
31:24
today, I consider you a skin care expert, right, a skin
31:27
expert, a scientific expert, and knowing that you ran all of
31:30
those clinical trials. So what do you think is the
31:34
biggest opportunity in aesthetics and skin care that we
31:38
will see in the next three years?
31:40
Wow, that's a great question. I'm a believer in delivery
31:43
systems, so this may be just my personal bias, but I absolutely
31:49
believe you have to heal and to accelerate skin health at the
31:54
dermal layer. We need more science there.
31:57
We need more to get the active ingredients to where they really
32:00
matter. I do think you'll see some
32:02
innovation there by others. I think this biomimetic exosome
32:07
that is ours encapsulated the retinol.
32:09
I think that's going to start some of that cascade.
32:11
I think you'll see more using that as a delivery system.
32:15
We talked about the wearable devices.
32:17
I'm super intrigued about that. I think a holistic approach.
32:22
I like NAD. Yeah, but did you see the?
32:25
Whole show about. That OK, I think that's great,
32:29
but we haven't found a good way to have an oral form of that
32:33
yet. And so there's some things that
32:35
have been looked at and worked on that I think may make that
32:39
available in the next 30 to 36 months.
32:43
So there's that. I think at some point and nobody
32:46
wants to hear this, we're going to advance and we're going to do
32:50
some regenerative medicine products as an industry.
32:52
I know what hydranty we are and I think once we do that, then I
32:56
think at some point the FDA will have to step in.
33:01
And if you're doing what you're supposed to, it doesn't matter.
33:05
And so for some people, he may worry.
33:06
It doesn't worry me. The only part that worries me is
33:09
if we had to do those 70 patient clinical trials multiple because
33:14
I know how much that cost us. I don't think that's necessary.
33:18
Trying to look into the future. It's not next year, but it it
33:22
probably is on the horizon at some point.
33:25
Sure, sure. Well, it sounds like you've got
33:28
an exciting rest of the year ahead and sounds like many
33:32
people in many countries will be excited to use this new product.
33:36
Congratulations on all of your success and thank you for
33:40
sending me all these amazing products.
33:42
And I will continue to report back and talk about my journey
33:46
when I'm Instagram Ming. So my high journey and hopefully
33:51
to continue see round. So finally, I guess my question
33:55
is what piece of advice would you give to say Med spot owners
34:00
or medical entrepreneurs that are looking to bring science
34:06
back skin care into their business?
34:08
And how would they essentially get set up with hydrenity?
34:11
And then also for consumers, what's the best path for them to
34:15
start on that journey and find a hydrenity clinic?
34:20
We're fortunate, like I said, being a young company, but we're
34:22
in over 3500 clinics here in the US.
34:25
You can also go to Hydra, new website, find location Finder.
34:30
We will actually probably about the time this airs, we will have
34:34
a new updated website that I saw a preview of yesterday.
34:38
It is spectacular. It will be an experience for
34:40
people. They'll be able to go learn
34:42
about the products and get more science and it will be an
34:46
elevated experience for them. I think for people who, if you
34:50
know, my number one advice to all estheticians and physicians
34:54
are use high journey products. That's, that's how it's going to
34:57
be. But second from that is just do
35:00
what makes sense for you. Bring on what you need.
35:03
Because I will tell you, I think part of our rapid adoption is
35:07
that we don't have minimum size orders and I, we don't make you
35:11
bring in every one of our skews. We let you choose what you want
35:15
to use, what you think fits in your practice.
35:18
If all you're doing is lasers every day, then some of my
35:22
products you probably don't need.
35:24
You need the restorative kit for sure.
35:26
If you do no procedures, maybe you don't need some of our
35:29
products. And so I think that's what has
35:34
really helped us. And then the other thing is we
35:36
guarantee our products, we tell people if you don't like them,
35:39
we give your money back, no questions asked.
35:41
And so I would just say to accounts that are looking to
35:45
bring brands on, whether it's Hydrinity or another brand, ask
35:49
who do they really stand behind it?
35:50
Do they have a money back guarantee and see because?
35:55
I read about. I know, I know.
35:56
We do. I read about that during my
35:58
research and I was so impressed. You know, Keith, you're so
36:01
different than many business partners and different in a good
36:05
way. We can feel the passion behind
36:09
your products is palpable and everything that you're doing
36:13
when you're talking about how you don't have a minimum order,
36:17
I mean, just doing something like that to get clinic set up,
36:20
it sounds like you're just so easy to work with, but yet
36:23
you've created this powerhouse of a brand that's in over 3500
36:27
clinics in over 30 countries. So clearly that image and that
36:33
ease of working with you and then the ease of the way the
36:36
products work, it all really close together.
36:38
And congratulations on everything you've accomplished.
36:41
I'm sure that we'll be revisiting and we'll have you on
36:45
the show again next year to talk about what hydrogenity is up to
36:48
at that point. No, thank you and I do, we
36:51
appreciate the kind words. We love our partners and if you
36:55
always do what's right for your partners, then it's going to be
36:58
right for you. And we believe in giving them
37:00
best in class products, but also it's best in class customer
37:04
service. I think if you treat people the
37:07
right way, you do what you say you're going to do, and you give
37:10
them good products, then that's the battle right there.
37:14
Absolutely. Well, you've won the battle and
37:17
I think that you have won over the skin and the hearts of the
37:22
of your cousin and they just keep coming back for more.
37:25
So I'm sure everything that you bring to the table they will
37:28
adopt. So is there anything else that
37:30
you'd love to share with the audience?
37:31
Yes, thank you for all of our current partners.
37:35
We wouldn't be where we are without you.
37:38
We value you and just know we really do.
37:40
Thank you for those ones that we're not partners with yet
37:44
because we're still growing and still adding people just know
37:47
we're easy to work with. We will do what we say we're
37:50
going to do and we will to again give you best in class products,
37:54
best in class customer service. And the other thing is you've
37:57
got to try retazone. This vitamin A here will change
38:02
the way that you think about retinoid therapy.
38:05
It is that spectacular. It's true innovation.
38:08
And I have a feeling after listening to you talk about it,
38:10
we have a large listener base of clinics and practitioners as
38:14
well as consumers. And I have a feeling that the
38:17
consumers are probably going to be going to the website and
38:21
looking for the clinics where they can find the product
38:24
because it does sound exhilarating to try it.
38:28
And I think that you'll have a home run there.
38:30
So congratulations, Keith. Please promise us that you'll
38:33
come back next year and talk about everything that
38:35
hydrogenity is up to at that time.
38:38
I promise it was such a pleasure.
38:39
Thank you again for having me. Absolutely.
38:42
Well, thank you everybody for joining the show today and we
38:44
look forward to seeing you on the next episode of the Doctor
38:47
Randy Show. Doctor Randy Boyett holds a PhD
38:51
and is a recognized leader in the aesthetics and medical
38:54
industry. She is not a licensed medical
38:56
doctor. All commentary and product
38:59
recommendations are based on industry expertise and are
39:02
provided for informational purposes only.