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Latest / The Foundr Podcast with Nathan Chan

425: Why Kendra Scott Risked Everything on the Customer Experience

Kendra Scott started her self-titled billion-dollar jewelry business out of failure. Her first business failed after 5 years, and she started selling handmade jewelry door-to-door as a side hustle. Now, Kendra Scott Jewelry is a billion-dollar business with 100 retail locations across the US. But success didn't come quickly. Through personal struggles, recessions, and rejections, Scott built a fashion business driven by an unforgettable customer experience.

Listen to Nathan and Kendra discuss:

What she learned from her failed business

Fundraising and dealing with rejection

The best piece of…

The skinny

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