171. Protecting Your Retail Brand with Nicole Swartz of Sprout Law

Savvy Shopkeeper Retail Podcast · Jun 1, 2023 · 42m

After graduating from law school, finding a traditional 9-5 position, and hating it, Nicole Swartz decided to forge her own path as an entrepreneur by starting a beauty brand. Two years in, she received a cease and desist letter for her brand's name and had to change everything overnight.

She realized that she'd forgotten to focus on the legal side of things—and after checking in with her women entrepreneur friends, she discovered that they were also neglecting to protect their retail brands.

Now, Nicole runs Sprout Law, specializing in trademarking brand names, logos, slogans, and other…