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SURPRISE: BYU Addresses Brian Santiago's Job Status Rumors, Fanbase ERUPTS Over Official Response | Buy Legend Glasker Stock Now | BYU's Homegrown Strategy Paying Off

Controversy erupted over the weekend around BYU Athletics as rumors swirl over athletic director Brian Santiago’s employment status. Over the weekend, speculation ran rampant on message boards, with some BYU fans convinced of Santiago’s firing—prompting an almost unheard-of move by the BYU athletic department: an official statement on CougarBoard. Jake Hatch unpacks the origins of the frenzy, examining whether taking to message boards sets a risky precedent for college athletic departments and what it reveals about the power of fan-driven media in the age of instant online reactions. Is…

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