Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Fictional Resume Landed a Real Job
Lucas and Luna explore the 1966 experiment where a man submitted a fictional resume and got a real interview. They break down the psychology of narrative in copy: how a cohesive story beats a laundry list of facts. Drawing on recent research from Stanford and the Journal of Marketing Research, they explain why stories create cognitive fluency and lower skepticism. Lucas reveals a simple framework for adding narrative arc to any piece of persuasive writing — sales letters, landing pages, even LinkedIn profiles. Luna pushes back on where the line is between creative framing and deception. They…
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