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Advertising Reset: The Importance of Creativity, Experiences and People, with Denise Colella, Adobe
As digital advertising faces a reset, our approach to advertising must also change so it remains close to consumers.
In this episode of Curation Conversations, Denise Colella, Vice President of Global Digital Strategy at Adobe, discusses why, as agentic trading moves to the fore, consumer experiences are becoming critical, and brands should turn to sports for ideas on how best to do this. She also talks about the importance of brand trust, brand guidelines, human-driven creative ideas and transparency if companies want to communicate effectively in this increasingly machine-led advertising…
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