The Art Of Storytelling Through Scent Ft. House Of Dastan
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In this Fragrance Friday episode of Skin Anarchy, Dr. Ekta Yadav sits down with Hamed Arefian, co-founder of House of Dastan, the niche fragrance brand blending Persian heritage, Parisian craftsmanship, and New York sophistication. Rooted in the Persian word “Dastan,” meaning “stories,” the brand reimagines perfume as a medium for cultural storytelling—where every scent is a narrative, and every bottle, a work of art.
Hamed shares how childhood memories of rosewater, cardamom, and tea inspired the sensory poetry behind Dastan’s creations. Drawing from his family’s deep…
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