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The Ontological Grammar of Self-Help

Language philosopher Bry Willis uses ChatGPT and Claude AI to examine how the self-help and wellness industries operate through an "ontological grammar," which imposes specific assumptions about human nature before offering any practical advice. Rather than providing objective truths, these frameworks succeed by mirroring a reader’s pre-existing self-conception, offering a sense of relief that is often mistaken for genuine discovery. The author argues that whether the language is therapeutic, managerial, or spiritual, it tends to individualise systemic issues, framing external hardships as…

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