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The Glow Up Guide To Building Your Personal Brand · Two Broke Chicks

• 0:00
  Speaker 1: This podcast is recorded on gadigal Land Always was, always
• 0:03
  Speaker 1: will be Aboriginal Land.
• 0:12
  Speaker 2: Hey Chicks, I'm out and I'm sal and this is
• 0:14
  Speaker 2: Two Boat Chicks, the show that shares life less and
• 0:16
  Speaker 2: some tips to.
• 0:16
  Speaker 3: Help make you rich in life.
• 0:18
  Speaker 4: And we're back for another week.
• 0:20
  Speaker 2: Baby, We'll make Can I just say, how is it
• 0:23
  Speaker 2: the end of September? I know, because I swear like
• 0:27
  Speaker 2: two days ago we were like, oh my god, it's
• 0:29
  Speaker 2: stember spring, blah blah blah. This month went so quickly
• 0:35
  Speaker 2: and next month we have the love show.
• 0:37
  Speaker 5: We do and tickets are selling fast, Chicks, if you
• 0:41
  Speaker 5: miss the memo, we're doing our live show, the Group
• 0:44
  Speaker 5: Chat Tour in Sydney, Brisbane and Melbourne. So we'll put
• 0:46
  Speaker 5: the links in the show notes so that if you
• 0:48
  Speaker 5: haven't got your tickets, get them now because they are
• 0:51
  Speaker 5: flowing off the shields.
• 0:52
  Speaker 2: And we don't want you chicks to miss out, and
• 0:54
  Speaker 2: we are giving away surprizes that I am so upset,
• 1:00
  Speaker 2: hamp personally win like we have put all of our
• 1:03
  Speaker 2: effort and energy into making sure this show is not
• 1:06
  Speaker 2: only like one of the funnest nights of your entire life,
• 1:09
  Speaker 2: but that so many chicks can walk away with like
• 1:12
  Speaker 2: the prizes of a lifetime.
• 1:14
  Speaker 3: We're getting pretty close.
• 1:15
  Speaker 2: And also we had a couple questions on what to wear,
• 1:17
  Speaker 2: whatever you fucking want to, but cowboy.
• 1:21
  Speaker 5: Boots literally of all gown, cowboy boots, pj's.
• 1:26
  Speaker 2: Cowboy boots, double denim, Cowboy boots, Cowboy boots.
• 1:32
  Speaker 3: It's I like it.
• 1:35
  Speaker 2: But today we have a very fun topic that was
• 1:38
  Speaker 2: inspired by a text I got from a very old friend.
• 1:42
  Speaker 2: There was this chick that I used to go camping
• 1:44
  Speaker 2: with years and years and years ago, and she sent
• 1:49
  Speaker 2: me a texta this week and it was so out
• 1:51
  Speaker 2: of the blue, and she was asking for advice for
• 1:56
  Speaker 2: how to move to a different space within the same industry.
• 2:01
  Speaker 2: And she she's working in media, and she's working in
• 2:04
  Speaker 2: a part of media that doesn't really fuel her passion
• 2:07
  Speaker 2: and she wants to move to a different section that
• 2:10
  Speaker 2: she is more passionate about. My main advice was that
• 2:14
  Speaker 2: she needed to work on her personal brand and where
• 2:17
  Speaker 2: she sits in that space. And it kind of inspired
• 2:20
  Speaker 2: this conversation because personal brand has become this huge thing
• 2:26
  Speaker 2: now that literally revolves around your career but also you personally.
• 2:32
  Speaker 3: Hence why it's called worsonal brand.
• 2:33
  Speaker 2: We're going to discuss the glow Up Guide to building
• 2:36
  Speaker 2: your personal brand, whether or not you want to apply
• 2:38
  Speaker 2: this to your career, to your.
• 2:40
  Speaker 3: Passions, to your lifestyle.
• 2:42
  Speaker 2: It's not just career based, but it's literally about purpose
• 2:46
  Speaker 2: I think.
• 2:47
  Speaker 5: Yeah, and leaning into the things that make you feel
• 2:50
  Speaker 5: like yourself and the things you're good at, because everybody
• 2:52
  Speaker 5: has that exact that is.
• 2:54
  Speaker 2: But before we get into it, so what is your
• 2:56
  Speaker 2: obsession of the week?
• 2:58
  Speaker 4: The week of the weak?
• 3:00
  Speaker 3: It's your obsession of two weeks.
• 3:02
  Speaker 5: My obsession of the way is the same as every
• 3:05
  Speaker 5: other girl on the planet, and it's the Summer I
• 3:10
  Speaker 5: Turn Pretty finale.
• 3:12
  Speaker 3: My god. Okay, I'm gonna play everyone a little snippet.
• 3:16
  Speaker 5: If you haven't watched the Summer I Turn Pretty Show
• 3:21
  Speaker 5: and you don't want spoilers, maybe fast forward a couple.
• 3:25
  Speaker 2: Of if you haven't watched that's on you make time,
• 3:27
  Speaker 2: make time, and I watching it ready, No.
• 3:32
  Speaker 6: No, no, no, no, card Oh my god.
• 3:51
  Speaker 2: I have never seen soul have an orgasm in real
• 3:55
  Speaker 2: time in my entire life. The part where you go,
• 3:59
  Speaker 2: oh my god, Oh my god, was a spiritual experience
• 4:04
  Speaker 2: for me.
• 4:04
  Speaker 4: Honestly, that like audio sounds.
• 4:07
  Speaker 5: We went through every single range of emotion that you
• 4:10
  Speaker 5: could and it sounded like a mix between a porno
• 4:13
  Speaker 5: and a horror movie. Yeah, which is basically what the
• 4:16
  Speaker 5: finale was of the show. Yeah, but this is just
• 4:19
  Speaker 5: your reminder that if you didn't jump on the bandwagon,
• 4:22
  Speaker 5: it's not too late.
• 4:23
  Speaker 4: It's the most bingeable show ever.
• 4:25
  Speaker 5: We've loved it since the very beginning, and I've seen
• 4:29
  Speaker 5: a lot of critiques around the finale, which I think,
• 4:33
  Speaker 5: sure everybody has their own opinions, but maybe I'm.
• 4:36
  Speaker 4: A bit of a The Summer.
• 4:37
  Speaker 5: I turn pretty apologist when it comes to the finale
• 4:40
  Speaker 5: because I thought that it was pretty perfect.
• 4:43
  Speaker 3: I really enjoyed it.
• 4:45
  Speaker 2: And I also think with the announcement of the movie,
• 4:49
  Speaker 2: a lot of things make more sense in terms of
• 4:51
  Speaker 2: people being like why there's so many things left open,
• 4:54
  Speaker 2: and it's like, well, because the movie's coming.
• 4:56
  Speaker 4: Yeah.
• 4:57
  Speaker 2: But our issue with the movie is, whilst I am
• 5:01
  Speaker 2: not complaining that we get The Summer, I turned pretty movie.
• 5:04
  Speaker 2: My soul is scared because so often with movies that
• 5:08
  Speaker 2: follow up a series is they've got to create an issue,
• 5:13
  Speaker 2: They've got to create a plotline.
• 5:14
  Speaker 5: Yeah, there needs to be conflict in the plotline. There
• 5:16
  Speaker 5: to be some sort of resolution at the end.
• 5:18
  Speaker 2: If they try to touch my Connie baby, I'll do
• 5:24
  Speaker 2: nothing because he's fictional, but.
• 5:25
  Speaker 3: I'll be very upset.
• 5:27
  Speaker 2: But they'll get back together by the end of it.
• 5:29
  Speaker 2: I think they'll just probably go into the wedding. We'll
• 5:31
  Speaker 2: see maybe more of Laurel and her ex husband.
• 5:34
  Speaker 3: Yeah, which, I'm ready for them. I'm team Laurel.
• 5:37
  Speaker 4: Yeah, honestly, I love her.
• 5:39
  Speaker 3: Yeah, she's iconic.
• 5:41
  Speaker 4: Yeah. I think some people also just want too much
• 5:43
  Speaker 4: from this show.
• 5:44
  Speaker 5: Like they will point like, you know, kind of like
• 5:47
  Speaker 5: pointing out holes in the story, being like as if
• 5:50
  Speaker 5: he just show up unannounced, you know, like which and
• 5:54
  Speaker 5: this is also I think nation Yeah, this is also
• 5:57
  Speaker 5: something that we've flagged. We were like, why doesn't she
• 5:59
  Speaker 5: just call him, like when she's running for him at
• 6:01
  Speaker 5: the end, We're like, you have a mobile phone, just
• 6:03
  Speaker 5: call him.
• 6:03
  Speaker 4: But like, guess what, guys, that's boring.
• 6:06
  Speaker 2: Yeah, that's not imagine if at the end she was
• 6:08
  Speaker 2: just like, hey, you change my mind, come back.
• 6:10
  Speaker 5: Yeah, Like that's boring, that's not dramatic, that's not romantic,
• 6:15
  Speaker 5: And that's why we consume content life. Yes, so I
• 6:18
  Speaker 5: think some of those things. I'm just like, have your creative.
• 6:21
  Speaker 2: Liberty to come to self critical of like romance and fiction.
• 6:27
  Speaker 2: That the point is for it to not resemble real life,
• 6:30
  Speaker 2: because however, this shit doesn't happen in real life.
• 6:33
  Speaker 5: Yeah, let me suspend my belief for ninety minutes, please, Yes,
• 6:36
  Speaker 5: are we.
• 6:36
  Speaker 3: Two thirty year old women obsessed with two teenagers? Yes,
• 6:41
  Speaker 3: lork and.
• 6:42
  Speaker 4: This show was made for millennial women. And that's a
• 6:45
  Speaker 4: hill I'll die on. What's your obsession of the week?
• 6:47
  Speaker 2: Okay, my obsession of the week is not as sexy
• 6:50
  Speaker 2: as yours, that's okay. But my obsession of the week
• 6:52
  Speaker 2: is the new iOS twenty six update. Yes, the iOS
• 6:57
  Speaker 2: twenty six update was forget girls and girls only.
• 7:02
  Speaker 3: Okay, I have a list, So.
• 7:04
  Speaker 2: These are like the hot girl iOS twenty six features
• 7:07
  Speaker 2: to feel cooler, smarter, and richer.
• 7:10
  Speaker 3: Love I've come prepared.
• 7:12
  Speaker 2: Okay. So the lock screen, you can now adjust the
• 7:16
  Speaker 2: size and format of your clock. Just click Customize and
• 7:20
  Speaker 2: click the first style and then drag it down to
• 7:23
  Speaker 2: make it like sexy.
• 7:24
  Speaker 3: You can make it thinner or thicker or whatever you like.
• 7:27
  Speaker 2: The battery now has adaptive power in settings, so You
• 7:31
  Speaker 2: can turn it on in the battery settings and it
• 7:33
  Speaker 2: will allow your battery to last longer because it will
• 7:36
  Speaker 2: adapt to what your phone is doing.
• 7:37
  Speaker 4: Oh I love that.
• 7:39
  Speaker 2: You can now also get battery charging estimation times for
• 7:43
  Speaker 2: how long it will take for your battery to reach
• 7:45
  Speaker 2: eighty percent to one hundred percent charge perfect.
• 7:49
  Speaker 3: Another one for the gearlies.
• 7:51
  Speaker 2: Customize your apps so you can now customize your apps
• 7:54
  Speaker 2: to match the look and feel of your phone in
• 7:58
  Speaker 2: cliff like the clean Girl aesthetic or tinted for a
• 8:01
  Speaker 2: matching matching moment.
• 8:03
  Speaker 4: I love that so much.
• 8:04
  Speaker 3: Yeah yeah, yeah, yea yeah yeah, and then I'm still
• 8:07
  Speaker 3: going I've got like five more points.
• 8:09
  Speaker 4: Now, come on, hitman.
• 8:10
  Speaker 2: You can customize your message backgrounds now.
• 8:13
  Speaker 3: I was doing this with Salema's yesterday. I was like,
• 8:14
  Speaker 3: where's pink? Change the default.
• 8:17
  Speaker 2: Time for your snooze alarms, so you just click the
• 8:20
  Speaker 2: alarm and adjust in this snooze duration settings for how
• 8:24
  Speaker 2: long you want your snooze to be.
• 8:25
  Speaker 4: I love that same.
• 8:27
  Speaker 2: This one is my favorite, favorite, favorite favorite. You can
• 8:31
  Speaker 2: get notified when your camera lens is dirty, so in
• 8:34
  Speaker 2: your camera settings, you can turn on lens cleaning hints
• 8:38
  Speaker 2: to let you know when you need to clean your camera.
• 8:41
  Speaker 4: This is an absolute life saver.
• 8:44
  Speaker 3: That was from a woman. Yeah, you can't tell me
• 8:47
  Speaker 3: it wasn't.
• 8:47
  Speaker 2: Also, in camera settings, they've now added a navigation tool
• 8:50
  Speaker 2: so you can turn flash on and off really easily,
• 8:53
  Speaker 2: as well as live mode and a bunch of other settings.
• 8:55
  Speaker 2: And probably the most iconic is Apple now screens unknown
• 9:00
  Speaker 2: callers to say goodbye to scam or sales calls.
• 9:03
  Speaker 6: Oh he luyah laeluyah. Oh.
• 9:07
  Speaker 2: I have one more actually, because this iOS twenty six
• 9:11
  Speaker 2: feature just made online shopping ten times easier, is that
• 9:14
  Speaker 2: you can now screenshot a photo and use Apple Intelligence
• 9:20
  Speaker 2: to visual search the item in Google. So now every
• 9:24
  Speaker 2: time you see someone wearing a cool pair of jeans
• 9:27
  Speaker 2: or a dress or a handbag, you just screenshot it,
• 9:30
  Speaker 2: search it, and you can find it online.
• 9:32
  Speaker 3: You don't have to wait for them to get back
• 9:33
  Speaker 3: to you in the comments or if they're gatekeeping.
• 9:35
  Speaker 5: It doesn't matter how they come on cute with like
• 9:39
  Speaker 5: a cute handbag on the train, just be like literally.
• 9:42
  Speaker 2: Literally, that's just made online shopping like ten times easier
• 9:45
  Speaker 2: for everyone.
• 9:46
  Speaker 3: iOS twenty six for the girls' sligh. So what is
• 9:50
  Speaker 3: a personal brand?
• 9:50
  Speaker 2: I think we kind of have an idea of it,
• 9:53
  Speaker 2: But in twenty twenty five, your personal brand isn't just
• 9:56
  Speaker 2: your resume or your Instagram feed. It's the entire impression
• 10:01
  Speaker 2: that you leave across digital and real world spaces, whether
• 10:05
  Speaker 2: you're gunning for a promotion, or you want to start
• 10:08
  Speaker 2: a side hustle, or you just want to feel more
• 10:11
  Speaker 2: confident about how you kind of show up a brand.
• 10:15
  Speaker 2: Glow up can change how people perceive you and open
• 10:18
  Speaker 2: doors that you didn't even know with their Yeah, exactly.
• 10:23
  Speaker 5: And I do think a lot of the conversations around
• 10:25
  Speaker 5: personal brand in twenty twenty five and recent years have
• 10:28
  Speaker 5: been solely around your social media presence, which of course
• 10:31
  Speaker 5: is completely valid, and a lot of the tips that
• 10:33
  Speaker 5: we will be covering in today's episode relate to that.
• 10:37
  Speaker 5: But like you said, your personal brand exists in real
• 10:40
  Speaker 5: life too, and whether you like it or not, you
• 10:43
  Speaker 5: have a personal brand, and I think that is why
• 10:47
  Speaker 5: we should all lean into fostering it and nurturing it
• 10:51
  Speaker 5: in a way that we feel like best represents ourselves.
• 10:54
  Speaker 2: Yeah, a positive lie remember on MySpace was showing your
• 10:58
  Speaker 2: age here, but you would have like your interests ye
• 11:01
  Speaker 2: like on your MySpace page like that MySpace was the
• 11:04
  Speaker 2: epitome of like the personal brand, honestly, because you would
• 11:09
  Speaker 2: edit your profile to be like the colors and the
• 11:12
  Speaker 2: look and feel. You would have this song that was
• 11:14
  Speaker 2: like your theme song as well as like your interest
• 11:16
  Speaker 2: or your top three or whatever that was.
• 11:19
  Speaker 5: Yeah, even your top eight friends that was showing people
• 11:22
  Speaker 5: who your network.
• 11:24
  Speaker 3: Was never in anyone's top eight friends.
• 11:26
  Speaker 4: Oh you would have been in mine.
• 11:27
  Speaker 3: Thank you.
• 11:28
  Speaker 4: Let's go back fully fully.
• 11:31
  Speaker 5: But if you're like I don't have a personal brand,
• 11:34
  Speaker 5: like I don't work in an industry where I require one,
• 11:38
  Speaker 5: for example, But even if you think about your friendship group,
• 11:42
  Speaker 5: like everybody has their own personal brand. You have that
• 11:46
  Speaker 5: one friend who's the mum of the group and they
• 11:49
  Speaker 5: always have hand sanitizer in their bag and paying killers
• 11:52
  Speaker 5: and is like.
• 11:53
  Speaker 4: A go to first aid kit.
• 11:55
  Speaker 5: Or you have that friend who's essentially the class clown
• 11:57
  Speaker 5: and is always cracking jokes at the most inappropriate times,
• 12:00
  Speaker 5: but you also know that you're guaranteed to have a
• 12:03
  Speaker 5: good time with them.
• 12:04
  Speaker 2: Yeah, Or there's like the Samantha Jones of the friendship
• 12:07
  Speaker 2: group who she knows everyone at the bar, she can
• 12:09
  Speaker 2: get you in the line, or she knows like the
• 12:11
  Speaker 2: hottest events that are happening that weekend, and she's always
• 12:13
  Speaker 2: down for a good time.
• 12:15
  Speaker 5: Even that in itself like asking when you sit down
• 12:18
  Speaker 5: and have cocktails with your friends and you're like, Okay,
• 12:20
  Speaker 5: who's the carry.
• 12:20
  Speaker 4: Samantha, Miranda and Charlotte. That is your personal brand.
• 12:24
  Speaker 3: Melanda, Milanda, Milanda.
• 12:27
  Speaker 2: I was talking to my mom about this the other
• 12:30
  Speaker 2: day and she was like, oh, who are you?
• 12:34
  Speaker 3: And I was like, most people just say Samantha, and
• 12:36
  Speaker 3: she was like, I was scared you were going.
• 12:38
  Speaker 4: To say she is the best one I know.
• 12:42
  Speaker 5: She and Miranda I think are the Milanda Milanda.
• 12:45
  Speaker 4: And of course people can have layers.
• 12:47
  Speaker 5: I think you could be, for example, a little bit
• 12:49
  Speaker 5: of Carrier and a little bit of Miranda. You don't
• 12:51
  Speaker 5: A personal brand isn't about boxing yourself in, but it
• 12:55
  Speaker 5: is about leaning into the things that you're naturally good
• 12:58
  Speaker 5: at and celebrating that and also recognizing that in yourself.
• 13:03
  Speaker 5: And also your personal brand extends to people that you
• 13:07
  Speaker 5: don't even know, like strangers on the street. I saw
• 13:11
  Speaker 5: a TikTok that I thought was really interesting from a
• 13:13
  Speaker 5: creator and her name is any given Sunday, and she
• 13:16
  Speaker 5: said that even if she's just going down to her
• 13:18
  Speaker 5: lobby and her apartment building to pick up packages, she
• 13:21
  Speaker 5: always sprintzes herself with perfume because part of her personal
• 13:25
  Speaker 5: brand is smelling good and she's a TikTok creator.
• 13:29
  Speaker 4: She's like, people.
• 13:29
  Speaker 5: Don't know that people can't smell me through the screen,
• 13:33
  Speaker 5: But in the off chance that I run into somebody
• 13:36
  Speaker 5: in the lobby or even just somebody in my building,
• 13:39
  Speaker 5: I want the impression that I give off that I
• 13:42
  Speaker 5: smell good. Because she was like, it's not even about
• 13:44
  Speaker 5: what they think, but it makes me. It makes me
• 13:47
  Speaker 5: feel more confident and put together and like I'm carrying
• 13:50
  Speaker 5: myself in a way that I would like to be perceived.
• 13:54
  Speaker 4: And I was like, I love that.
• 13:56
  Speaker 3: I love that.
• 13:56
  Speaker 2: It's like how to build your personal brand that has
• 13:59
  Speaker 2: nothing to do with your career, So having a signature scent,
• 14:02
  Speaker 2: Like what's your favorite perfume that you sprits on yourself
• 14:06
  Speaker 2: every time you leave the house that people go that's theirs.
• 14:09
  Speaker 2: Like when I think of my mum, I always think
• 14:11
  Speaker 2: of Chanel number five, Yes, because that's the.
• 14:13
  Speaker 3: Perfume that she always would sprits on herself.
• 14:16
  Speaker 2: What's like the jacket you know how Penny Lane had
• 14:19
  Speaker 2: her Penny Lane jacket or Carrie Bradshaw had her fur coat. Yeah, Like,
• 14:23
  Speaker 2: what's the jacket that is always you? Or even if
• 14:26
  Speaker 2: it's a color, are you always wearing red?
• 14:29
  Speaker 3: Are you always wearing black?
• 14:30
  Speaker 4: Yeah?
• 14:31
  Speaker 2: What is that personal branding that has nothing to do
• 14:34
  Speaker 2: with your career?
• 14:35
  Speaker 3: I love that?
• 14:36
  Speaker 4: Yeah, and just makes you feel what else could.
• 14:38
  Speaker 3: Be on that list?
• 14:39
  Speaker 5: I feel like even for you, people know that you're
• 14:42
  Speaker 5: always going to have amazing hair, and that is something
• 14:45
  Speaker 5: that people will compliment you on.
• 14:47
  Speaker 4: But for example, it's not always thank you.
• 14:49
  Speaker 3: I just meant in general, like.
• 14:52
  Speaker 5: But like, for example, you're not always wearing your hair
• 14:55
  Speaker 5: in the exact same way, but that is a very
• 14:58
  Speaker 5: consistent compliment that you get from people when we go
• 15:01
  Speaker 5: out to events.
• 15:02
  Speaker 4: They're always like, your hair always looks amazing.
• 15:04
  Speaker 5: I'm gassed, And that's something that But I even think,
• 15:07
  Speaker 5: like we'll be going to get coffee and even if
• 15:10
  Speaker 5: you know you we're wearing trackies and whatever, you'll have
• 15:12
  Speaker 5: your hair in the most immaculate, slick fun.
• 15:15
  Speaker 4: You know what I mean.
• 15:16
  Speaker 5: But that is part of your personal brand, I think,
• 15:19
  Speaker 5: and you can have but makeup on But yeah, like
• 15:24
  Speaker 5: and I think we've spoken about that before, like choosing
• 15:26
  Speaker 5: one of the three.
• 15:28
  Speaker 2: It's definitely the feature that it's like, I don't really
• 15:32
  Speaker 2: like makeup or outfit might not necessarily be pulling through,
• 15:36
  Speaker 2: but hair is done.
• 15:39
  Speaker 5: And I think maybe the thing about that is what
• 15:42
  Speaker 5: makes you feel the most confident.
• 15:44
  Speaker 3: Do you know what else would be in that personal
• 15:45
  Speaker 3: brand jewelry?
• 15:46
  Speaker 2: Are you always wearing like a big pair of gold
• 15:49
  Speaker 2: hoops or do you always have rings on? Like, there's
• 15:52
  Speaker 2: so many things that you can pull into personal brand
• 15:55
  Speaker 2: like that.
• 15:55
  Speaker 4: Yeah, nails as well.
• 15:58
  Speaker 3: Like some people they always have like the red nails.
• 16:01
  Speaker 3: Love that? Yeah, love that. That's so fun. I'm going
• 16:04
  Speaker 3: to write my list.
• 16:06
  Speaker 2: Yeah, cue being like, what's a part of my personal
• 16:09
  Speaker 2: brand aesthetic?
• 16:10
  Speaker 3: I love that? What's your signature scent perfume?
• 16:14
  Speaker 5: My signature scent is Chanelle Chance or Gucci Blom.
• 16:19
  Speaker 4: Yes you between the two? Yeah, I do? And then
• 16:23
  Speaker 4: what else? Cowboy boots obviously.
• 16:27
  Speaker 3: Leather jackoze don't be another one.
• 16:30
  Speaker 2: And lots of hair, lots of hair. We're both big
• 16:32
  Speaker 2: hair girls. So I think it goes without saying that.
• 16:36
  Speaker 2: Even though this doesn't have to solely surround your career,
• 16:39
  Speaker 2: it does play a massive role in it because seventy
• 16:44
  Speaker 2: percent of employers say that a personal brand is more
• 16:47
  Speaker 2: important than a resume or a CV. I have to agree, Yeah,
• 16:52
  Speaker 2: I think look at the way that we're seeing hiring happen.
• 16:55
  Speaker 2: For example, all for Mimi hiring Bailey, that happened in
• 16:59
  Speaker 2: a process of people creating tiktoks. Look at Remy by
• 17:02
  Speaker 2: Riley when they were hiring, they were also asking people
• 17:06
  Speaker 2: to post videos, even if you take the perspective outside
• 17:10
  Speaker 2: of social media roles, because obviously that has a massive
• 17:14
  Speaker 2: part of why those were videos. But even now employers
• 17:18
  Speaker 2: are asking for videos, they're asking for examples that sit
• 17:21
  Speaker 2: outside like what's your portfolio? What have you done to
• 17:25
  Speaker 2: show me that this isn't just a job for you,
• 17:28
  Speaker 2: that this is where your passion lize.
• 17:29
  Speaker 3: And that's not.
• 17:30
  Speaker 2: To say that your job has to be your passion, right, Like, yeah,
• 17:35
  Speaker 2: sometimes you just need a fucking job. This is why
• 17:37
  Speaker 2: you create a personal brand so you can get.
• 17:40
  Speaker 3: The job that is your passion.
• 17:42
  Speaker 2: I don't want to fuel the rhetoric that like everyone
• 17:44
  Speaker 2: has to love their job, Like if you want to
• 17:46
  Speaker 2: go work eight to two in a cafe and go.
• 17:50
  Speaker 3: For a swim.
• 17:51
  Speaker 2: Absolutely, that's your passion. That's still part of your personal brand.
• 17:54
  Speaker 4: Yeah, that's do that please.
• 17:56
  Speaker 5: But I do think also this helps with even the
• 18:00
  Speaker 5: example that you brought up at the top of the
• 18:02
  Speaker 5: episode that inspired today's chat is that this person is
• 18:05
  Speaker 5: working in this industry, but they're working in an area
• 18:08
  Speaker 5: that doesn't fuel their passion, and that's where a lot
• 18:11
  Speaker 5: of their current career experience and their portfolio lies. They're like, Okay,
• 18:15
  Speaker 5: how do I get my foot in the door to
• 18:16
  Speaker 5: the area that I am passionate about? And building a
• 18:20
  Speaker 5: personal brand where they can create that portfolio outside of
• 18:23
  Speaker 5: their nine to five is a great way to.
• 18:25
  Speaker 3: Do that one thousand percent.
• 18:27
  Speaker 2: And in an article from Forbes, there was a quote
• 18:30
  Speaker 2: that I thought was really interesting. It kind of differentiated
• 18:33
  Speaker 2: your reputation versus your personal brand. So many people confuse
• 18:38
  Speaker 2: reputation with personal branding. According to Harvard Business Review, your
• 18:43
  Speaker 2: reputation is made up of the opinions and beliefs people
• 18:46
  Speaker 2: form about you based on your collective actions and behaviors.
• 18:51
  Speaker 2: On the other hand, personal branding is intentional, so it's
• 18:55
  Speaker 2: a way to differentiate yourself from the competition while establishing
• 18:59
  Speaker 2: yourself as an industry thought leader. In today's world, it's
• 19:03
  Speaker 2: not enough to be a strong performer. You need to
• 19:06
  Speaker 2: have a stellar personal brand. And I think that hits
• 19:10
  Speaker 2: the nail on the head for me.
• 19:11
  Speaker 3: Yeah, because you.
• 19:13
  Speaker 2: Can write the most amazing resume and amazing cover letter
• 19:19
  Speaker 2: and all of that. You can have references, right, but
• 19:23
  Speaker 2: what is going to set you apart is that personal branding.
• 19:26
  Speaker 3: Yeah.
• 19:27
  Speaker 5: I think that personal branding is the perfect example of show,
• 19:30
  Speaker 5: don't tell yes, sorry which is which is back?
• 19:40
  Speaker 3: And be like why are you like this?
• 19:41
  Speaker 2: Literally?
• 19:42
  Speaker 5: I feel like I just unhinged. Sorry, draw and kill.
• 19:46
  Speaker 3: To unhinge my jaw.
• 19:47
  Speaker 2: I went to the dentist yesterday and in the chair,
• 19:50
  Speaker 2: I went, can you just take my draw off, smack
• 19:53
  Speaker 2: it against the wall and put it back on? And
• 19:55
  Speaker 2: she said no, but I can send you to a
• 19:57
  Speaker 2: physio who will thank you. Next best thing, let's go
• 20:01
  Speaker 2: into how to glow up your personal brand Number one.
• 20:06
  Speaker 3: Find the thing. A good tip to this is using
• 20:09
  Speaker 3: the tree approach.
• 20:10
  Speaker 2: So I was reading a substack from annamac who explained
• 20:13
  Speaker 2: that the tree approach to building your personal brand is.
• 20:17
  Speaker 3: We're told that the only way to build.
• 20:19
  Speaker 2: A respectable online presence is to pick a niche and
• 20:22
  Speaker 2: go deep.
• 20:23
  Speaker 3: But that's only part of the story.
• 20:26
  Speaker 2: In her mind, building an authentic personal brand occurs in
• 20:29
  Speaker 2: three phases. So one establish roots, which means go broad.
• 20:34
  Speaker 2: Two grow the trunk, which means narrow in, and three
• 20:38
  Speaker 2: extend the branches, go broad again with greater intent.
• 20:43
  Speaker 3: And I thought this was a very interesting approach.
• 20:46
  Speaker 2: Because typically, within you know tips for building your personal
• 20:52
  Speaker 2: brandah blah blah blah, a lot of people suggest starting
• 20:55
  Speaker 2: at step two, which is narrow in, fash down niche
• 20:58
  Speaker 2: down right, And I always was like, yeah, okay, that
• 21:04
  Speaker 2: makes sense. But looking at this, this makes a lot
• 21:06
  Speaker 2: more sense to me because going broad means that you
• 21:11
  Speaker 2: can test and learn with multiple formats. You can really
• 21:16
  Speaker 2: figure out where your passion lies and what you enjoy
• 21:19
  Speaker 2: and also what performs well for you. It means you
• 21:23
  Speaker 2: can find the interest or the whole that exists, like
• 21:27
  Speaker 2: the gap in the market that exists that no one's feeling,
• 21:30
  Speaker 2: and that will be really really obvious.
• 21:33
  Speaker 5: Yeah, that's so true. And also the niche doesn't have
• 21:36
  Speaker 5: to just be a topic. It could be the format,
• 21:39
  Speaker 5: it could be the style of content, it could even
• 21:41
  Speaker 5: be the way that you speak, but you could cover fashion, beauty,
• 21:46
  Speaker 5: food and travel. But it's the way that you communicate
• 21:49
  Speaker 5: that's the hole in the market exactly, Like there's no
• 21:52
  Speaker 5: one like you and that's your niche for example. It
• 21:55
  Speaker 5: doesn't just have to be like you're a cooking channel
• 21:57
  Speaker 5: and that's it. And here that is really interesting because
• 22:01
  Speaker 5: I also think that that is how we've built.
• 22:03
  Speaker 4: Two Broke Chee.
• 22:04
  Speaker 5: That's what I was going to say, maybe not intentionally,
• 22:07
  Speaker 5: but that is kind of how we started. Like we
• 22:11
  Speaker 5: covered so many different things and tried so many different things.
• 22:16
  Speaker 5: Then we're like, okay, like let's look at the data,
• 22:18
  Speaker 5: this is what's performed, and then have from there then
• 22:23
  Speaker 5: been able to branch out again.
• 22:24
  Speaker 2: Yeah.
• 22:25
  Speaker 4: Yeah, really interesting.
• 22:27
  Speaker 3: One hundred percent.
• 22:27
  Speaker 2: And I agree we would take an approach of being like, okay,
• 22:31
  Speaker 2: we'll cover everything and anything like if this is happening,
• 22:33
  Speaker 2: we're talking about it, If this is trending, we're talking
• 22:36
  Speaker 2: about it.
• 22:36
  Speaker 3: Blah blah blah blah blah bah blah.
• 22:38
  Speaker 2: And then it was a point of it was very
• 22:40
  Speaker 2: very obvious what content did well, and it was very
• 22:43
  Speaker 2: much the shopping content. So we were like, okay, leaning
• 22:45
  Speaker 2: in and we went in hard with that, and then
• 22:48
  Speaker 2: from that point it was like, okay, we've got this
• 22:51
  Speaker 2: space covered. In order to grow, we need to expand
• 22:54
  Speaker 2: more as well, and that's what we did. So you
• 22:58
  Speaker 2: can literally draw a tree and figure out what that
• 23:02
  Speaker 2: is and that will change. I have been humbled so
• 23:07
  Speaker 2: many times in this job because I'm like.
• 23:08
  Speaker 3: This is gonna fucking slap.
• 23:10
  Speaker 4: It's gonna go.
• 23:11
  Speaker 2: Everyone's gonna love this video, everyone's gonna love this podcast topic,
• 23:14
  Speaker 2: everyone's gonna love this is gonna go viral flop Tana
• 23:18
  Speaker 2: boots slop Tina. And yes, you can have the moment
• 23:24
  Speaker 2: where you're like, oh that hurt my feelings.
• 23:26
  Speaker 3: That hurt my feelings. Everybody hates me, No one hates you.
• 23:29
  Speaker 3: Just do do something else. Yeah, it's fine exactly. And
• 23:33
  Speaker 3: also so much shit plays a role in it.
• 23:36
  Speaker 2: That something that you maybe a subsack you right this month,
• 23:39
  Speaker 2: when you post it, repost it next year, it'll pop
• 23:42
  Speaker 2: off exactly.
• 23:44
  Speaker 5: The algorithm does play a huge part in it as well.
• 23:47
  Speaker 5: So I do think, like, don't you don't have to
• 23:49
  Speaker 5: completely write well, even just.
• 23:50
  Speaker 2: Changing the title, even making one tweak like test and learn.
• 23:54
  Speaker 2: I feel like I sound like a white male CEO.
• 23:58
  Speaker 3: But it does make a difference, and I just burped
• 24:02
  Speaker 3: saying that.
• 24:03
  Speaker 2: I love it and this is real, and this is
• 24:06
  Speaker 2: our need, this is real, this is me, and I'm
• 24:09
  Speaker 2: exactly where I was supposed to be.
• 24:11
  Speaker 3: Okay.
• 24:13
  Speaker 4: Tip number two.
• 24:14
  Speaker 3: Tip number two just the tip hone.
• 24:16
  Speaker 5: In on your platform and the audience that lips there.
• 24:21
  Speaker 5: Like we said before, every platform has its own algorithm
• 24:24
  Speaker 5: and audience. So by honing in on one, you really
• 24:27
  Speaker 5: learn the nuances and the algorithm and behaviors of that
• 24:31
  Speaker 5: one particular platform.
• 24:33
  Speaker 4: There's a lot of benefits of doing this.
• 24:35
  Speaker 5: One is that you get really good at one particular
• 24:38
  Speaker 5: platform and you really know what to test and learn
• 24:40
  Speaker 5: for that and grow a really engaged audience there. But
• 24:46
  Speaker 5: also then you're not going to burn yourself out by
• 24:49
  Speaker 5: trying to do too much across a bunch of different
• 24:52
  Speaker 5: platforms that have all of their different algorithms and things.
• 24:56
  Speaker 5: And also you can repurpose content and across platforms. I
• 25:01
  Speaker 5: do know that a lot of people say that like
• 25:04
  Speaker 5: that's a no no because platforms do have their own algorithms.
• 25:08
  Speaker 5: Of course, that is completely true. But repurposing your content
• 25:12
  Speaker 5: is also a good way to start building on another
• 25:15
  Speaker 5: platform without having to create two completely separate pieces of content.
• 25:20
  Speaker 2: One thousand percent, because as well, when you're starting this,
• 25:22
  Speaker 2: you're gonna have like the dopamine RuSHA been like this
• 25:25
  Speaker 2: is it the one AM rebrand, and after a month,
• 25:29
  Speaker 2: maybe two months, maybe six months, you'll.
• 25:31
  Speaker 3: Be like, fuck, this is a lot of work.
• 25:33
  Speaker 2: So starting with one and going from there is absolutely
• 25:36
  Speaker 2: the easiest way and best way to go about it,
• 25:40
  Speaker 2: because exactly like you said, you get really good at
• 25:42
  Speaker 2: that and that becomes less work. Once you understand something,
• 25:45
  Speaker 2: once you can explain it to another person, you've got it. Yeah.
• 25:49
  Speaker 2: Number three, find your value. Don't be boring. Don't just
• 25:55
  Speaker 2: tell people facts. Don't just reiterate what's seven other people
• 26:00
  Speaker 2: have already told me about the new investing platform or
• 26:06
  Speaker 2: three tips to write your resume or whatever it is, Like,
• 26:09
  Speaker 2: don't repeat to me what I've already seen in five
• 26:14
  Speaker 2: other videos or I've already read via x y Z substacks,
• 26:18
  Speaker 2: like you need to be different and you are like
• 26:23
  Speaker 2: put your personality in your personal brand. Yeah, and don't
• 26:28
  Speaker 2: make it different, like, yes, you're probably gonna tune up
• 26:32
  Speaker 2: your extroverted side a little bit, Like do I talk like.
• 26:36
  Speaker 3: I do to people? Well, yeah, I'm actually, I kind
• 26:38
  Speaker 3: of do am I on all day every day.
• 26:41
  Speaker 2: No, like when I'm sitting at home with my boyfriend
• 26:44
  Speaker 2: or where like watching a movie.
• 26:46
  Speaker 3: I'm not literally being like so blah blah blah blah.
• 26:48
  Speaker 6: Yeah.
• 26:49
  Speaker 2: But when you're bringing things into that personal brand, you
• 26:52
  Speaker 2: have to bring energy, you have to have personality, and.
• 26:55
  Speaker 3: You have to be different.
• 26:56
  Speaker 2: So what is the perspective that you can bring in
• 27:00
  Speaker 2: that's different to what everyone else is saying, Whether it's
• 27:03
  Speaker 2: a nuanced take, whether it's another opinion, and whether it's
• 27:06
  Speaker 2: an added value.
• 27:08
  Speaker 3: Now within this, this is just my personal tip.
• 27:13
  Speaker 2: There may be people that disagree with this, but when
• 27:17
  Speaker 2: you're building your personal brand and you're adding value into
• 27:21
  Speaker 2: whatever that personal brand is, make it positive. Do not
• 27:25
  Speaker 2: build a personal brand that is built on negativity or
• 27:30
  Speaker 2: bringing others down, rage bait or like mythbusting in a
• 27:36
  Speaker 2: way that's like tearing, tearing someone else down, or tearing
• 27:40
  Speaker 2: something down. There's been this trend recently where negative takes
• 27:46
  Speaker 2: are disguised as authenticity yeah okay, or like a hot take,
• 27:51
  Speaker 2: a hot take, which is I'm so authentic. I'm telling
• 27:57
  Speaker 2: you what I don't like about this. It's just my
• 28:00
  Speaker 2: and it's just my opinion. For example, one of them
• 28:03
  Speaker 2: that I've seen and I see as a massive trend
• 28:06
  Speaker 2: is things I hate that influencers do. Yeah, what I
• 28:11
  Speaker 2: want to see is things I love that influencers do.
• 28:14
  Speaker 3: Or here's what I hate about this blah blah blah
• 28:17
  Speaker 3: blah blah blah blah. Those always trend really really well.
• 28:21
  Speaker 2: And absolutely if there is something that is so diabolically
• 28:24
  Speaker 2: incorrect and people you know should know about it, or
• 28:27
  Speaker 2: there's an actual scam going on, yes I'm not saying that.
• 28:31
  Speaker 2: But what I'm saying is building a brand on uplifting
• 28:34
  Speaker 2: people and positivity and lifting others up is.
• 28:39
  Speaker 3: Going to lift you up.
• 28:41
  Speaker 2: Like that's going to create a much stronger personal brand
• 28:45
  Speaker 2: that is going to be a lot more magnetic than
• 28:48
  Speaker 2: building negativity disguised as authenticity.
• 28:51
  Speaker 5: There are people who create content that is about calling
• 28:56
  Speaker 5: out things that are happening in the world that is
• 28:58
  Speaker 5: negative for the purpose of uplifting what I'm talking about, Yeah, which, of.
• 29:04
  Speaker 4: Course, and I think is an important distinction.
• 29:07
  Speaker 5: But also if you want to build a personal brand,
• 29:10
  Speaker 5: you have to think like, will people want to work
• 29:14
  Speaker 5: with you if all your content is just negative and
• 29:17
  Speaker 5: essentially online bullying disguised as being authentic.
• 29:21
  Speaker 4: Probably not.
• 29:24
  Speaker 5: So it's also like, what is the impact that you
• 29:26
  Speaker 5: want to leave, Yeah, and how do you want to
• 29:29
  Speaker 5: use this as a platform to fuel your passions, which
• 29:32
  Speaker 5: is what we discussed at the start.
• 29:33
  Speaker 4: Of the episode.
• 29:34
  Speaker 5: And I think that also leans into tip four, which,
• 29:38
  Speaker 5: like you said, is make it you and give a
• 29:41
  Speaker 5: fresh perspective. Yes, when you are turning a camera on,
• 29:45
  Speaker 5: like you said, you are sort of giving a more
• 29:46
  Speaker 5: maybe like strategic or polished version of yourself. But one
• 29:51
  Speaker 5: of the best tips that you've given me, and I've
• 29:55
  Speaker 5: heard you give other people as well, is creating content
• 29:58
  Speaker 5: like you're on FaceTime with a friend and that you
• 30:01
  Speaker 5: are just chatting. And so many of like my favorite
• 30:05
  Speaker 5: creators also create content like that. Like some creators that
• 30:09
  Speaker 5: I do think are really good at doing that are
• 30:11
  Speaker 5: Maya Kate and Lexi Mary, who you may have seen
• 30:14
  Speaker 5: on TikTok, and they do lots of like day in
• 30:16
  Speaker 5: the live and vlog content and it really feels like
• 30:19
  Speaker 5: you're on FaceTime with a friend. They're doing sort of
• 30:22
  Speaker 5: like different things, but it's just the fact that they're
• 30:25
  Speaker 5: being themselves that attracts me to their content.
• 30:28
  Speaker 4: It's kind of hard to explain, but.
• 30:30
  Speaker 5: It just feels like they're being their authentic self and
• 30:33
  Speaker 5: that in itself is magnetic.
• 30:36
  Speaker 1: I think as.
• 30:36
  Speaker 2: Well, you don't ever have to be anyone else. Like
• 30:39
  Speaker 2: and again, this isn't about creating a TikTok and becoming
• 30:43
  Speaker 2: a TikToker totally.
• 30:45
  Speaker 3: Like that's why.
• 30:46
  Speaker 2: It starts with finding your niche, finding you a passion
• 30:48
  Speaker 2: what you're interested in. But a big part of that
• 30:50
  Speaker 2: is showing up as a digital online portfolio. Right, So
• 30:55
  Speaker 2: we're not saying, like, listening to this, you need to
• 30:57
  Speaker 2: go and like literally become a TikTok and an influencer.
• 31:01
  Speaker 5: Know, and these are just like examples that we can
• 31:03
  Speaker 5: get exactly.
• 31:04
  Speaker 2: But that's but even whether your niche is let's say
• 31:07
  Speaker 2: you're a lawyer and you want to get into certain look,
• 31:10
  Speaker 2: you could start making content or writing a substack or
• 31:13
  Speaker 2: doing an email newsletter on tips for that. You know,
• 31:17
  Speaker 2: like there's so many ways that you can do it.
• 31:18
  Speaker 2: But at the end of the day, how are you.
• 31:20
  Speaker 3: Showing up that's different to everyone else?
• 31:23
  Speaker 5: And I do think a popular strategy of doing that
• 31:26
  Speaker 5: in recent years has also been like taking people on
• 31:29
  Speaker 5: a story and on a journey. So if we are
• 31:32
  Speaker 5: going to use that example of content creation again, you know,
• 31:37
  Speaker 5: create a series around a challenge that you're doing, or
• 31:41
  Speaker 5: you know, even people who do like renovation content.
• 31:44
  Speaker 3: Renovation content.
• 31:45
  Speaker 5: Yeah, like I just bought this house out in the country.
• 31:48
  Speaker 5: Me and my partner are going to renovate it together
• 31:50
  Speaker 5: and take people on a journey. And it's something that
• 31:52
  Speaker 5: you're already genuinely doing, so you can be yourself. You
• 31:55
  Speaker 5: don't have to put on a show because it is
• 31:58
  Speaker 5: just your day to day life. But also that's a
• 32:01
  Speaker 5: really useful strategy to create a series that will encourage
• 32:04
  Speaker 5: people to come back and follow that journey along with
• 32:07
  Speaker 5: you and the things that you learn and how you change,
• 32:10
  Speaker 5: and people will be asking you questions and learning more
• 32:13
  Speaker 5: about you.
• 32:14
  Speaker 4: So I think that's another really cool way that you
• 32:15
  Speaker 4: can do it too.
• 32:16
  Speaker 5: Number five, build consistency, even if you're not getting paid
• 32:20
  Speaker 5: for it, post and create content consistently or show up consistently,
• 32:26
  Speaker 5: however that may.
• 32:27
  Speaker 4: Look for whatever your area.
• 32:29
  Speaker 5: Of work is, even if it's not perfect. Quantity can
• 32:33
  Speaker 5: actually lead to quality in this example, because the more
• 32:37
  Speaker 5: that you do something, the more that you write a
• 32:38
  Speaker 5: newsletter or work on the book, write a chapter or post.
• 32:42
  Speaker 4: You're going to get better at it. You're going to
• 32:44
  Speaker 4: hone your skills.
• 32:45
  Speaker 5: And also you're going to reach more people who are
• 32:47
  Speaker 5: going to come back. I think that is a huge
• 32:49
  Speaker 5: thing for people. They're like, but it's not ready, it's
• 32:51
  Speaker 5: not perfect.
• 32:52
  Speaker 3: Yeah, it's never going to be.
• 32:54
  Speaker 2: It's never going to be, and it sacks Yeah, someone
• 32:56
  Speaker 2: who loves everything to be perfect.
• 32:58
  Speaker 3: Yeah, it's never going to be.
• 33:00
  Speaker 2: And even if you do think it's perfect, someone else
• 33:04
  Speaker 2: won't think it is exactly. So always never doing something
• 33:08
  Speaker 2: because you think it's going to be perfect is setting
• 33:10
  Speaker 2: yourself up for failure because even if you think it is,
• 33:13
  Speaker 2: there is someone out there who won't think it is exactly.
• 33:15
  Speaker 5: And you're holding yourself back by setting yourself up to
• 33:18
  Speaker 5: that stee It doesn't talk of matter. Yeah, and also
• 33:21
  Speaker 5: remember that everything is considered cringe until it's successful.
• 33:25
  Speaker 2: Also, fucking up is funny, Like fucking up is part
• 33:31
  Speaker 2: of it, right, Like the amount of comments I get
• 33:34
  Speaker 2: on the Basic Bitch book Club podcast of people being
• 33:36
  Speaker 2: like Alex, that is not how you pronounce that character's name,
• 33:39
  Speaker 2: and I go, oh.
• 33:39
  Speaker 3: Who did I do this time?
• 33:41
  Speaker 2: Yeah? Which one did I fuck? Up this time and
• 33:42
  Speaker 2: they're like this one. I'm like, ash, shit, someone's.
• 33:44
  Speaker 3: Already told me that one. And I'm like, oh, well,
• 33:46
  Speaker 3: that's just part of the personal brand now. I always
• 33:49
  Speaker 3: fuck up characters' names exactly, and like.
• 33:51
  Speaker 4: That's endearing to people exactly.
• 33:53
  Speaker 5: And success is on the other side of cringe mountain,
• 33:55
  Speaker 5: as they say, so just post or just why. We'll
• 34:00
  Speaker 5: just do whatever the thing is and do it as
• 34:03
  Speaker 5: if the community is.
• 34:04
  Speaker 2: Already there, because I need to make it if this
• 34:07
  Speaker 2: is all kind of starting to come together, but you
• 34:09
  Speaker 2: need to.
• 34:10
  Speaker 3: See a finished product. I always love a visual example.
• 34:14
  Speaker 2: I find being able to look at that really helps
• 34:16
  Speaker 2: me translate it to what I want it to look like.
• 34:20
  Speaker 2: So we wanted to share some examples of creators and
• 34:23
  Speaker 2: people who have really good personal brands so you can
• 34:25
  Speaker 2: kind of get an idea of what you want your
• 34:27
  Speaker 2: personal brand to look like. So Frooms aka Lucinder Price.
• 34:31
  Speaker 2: She is one of the strongest personal brands I've ever seen,
• 34:34
  Speaker 2: and I love.
• 34:35
  Speaker 3: Her for it.
• 34:36
  Speaker 2: We've had her on the show before, but she's really
• 34:37
  Speaker 2: built a great brand in the media space and is
• 34:42
  Speaker 2: just such a strong jack of all trades, Like she's
• 34:46
  Speaker 2: an author, she's been on podcast, she's a journalist, she's
• 34:50
  Speaker 2: a speaker, but she's really honed in on Instagram platform
• 34:54
  Speaker 2: and building her brand while she was at her old job,
• 34:58
  Speaker 2: and she really kind of built that up, and then
• 35:01
  Speaker 2: when she exited Pedestrian, she took off by really honing
• 35:04
  Speaker 2: that in. She would call herself the CEO of like
• 35:07
  Speaker 2: Rooms Enterprises World, Frooms World.
• 35:10
  Speaker 3: She would call her audience like employees.
• 35:13
  Speaker 2: Another person with a really good, strong personal brand is
• 35:16
  Speaker 2: Grace Beverly.
• 35:17
  Speaker 3: She is a founder of.
• 35:19
  Speaker 2: Tala, She has a podcast, she does all these things that, like,
• 35:24
  Speaker 2: her personal brand is so strong girl Boss Town. She
• 35:28
  Speaker 2: her personal brand is like if I want pop culture,
• 35:30
  Speaker 2: I'm like, there you go.
• 35:32
  Speaker 4: Yeah, that's who you're saying, That's.
• 35:33
  Speaker 2: Who I'm searching, Like in my head, that's you're associating
• 35:36
  Speaker 2: yourself with the topic. Katerina Riley, if I want to
• 35:39
  Speaker 2: know about like fashion and quality and shopping, she's got
• 35:43
  Speaker 2: really good personal brand associated with that bare face. She's
• 35:46
  Speaker 2: really good in the beauty industry world. Like there's so
• 35:48
  Speaker 2: many I can link some more in the show notes,
• 35:50
  Speaker 2: but yeah, they're really good examples of people that have
• 35:53
  Speaker 2: honed in on their personal brand.
• 35:55
  Speaker 3: Finally, your homework.
• 35:58
  Speaker 2: So if I was restarting my personal brand from scratch,
• 36:01
  Speaker 2: these are the things that I would do. Number one,
• 36:04
  Speaker 2: I would figure out what I want to own. So
• 36:07
  Speaker 2: where is my passion? What do I want to be
• 36:09
  Speaker 2: known for? What do I want to be considered an
• 36:12
  Speaker 2: expert in?
• 36:13
  Speaker 3: Like?
• 36:14
  Speaker 2: Decide what you want to be known for, and then
• 36:16
  Speaker 2: who you're talking to. Number two, lock in your name
• 36:20
  Speaker 2: and handles. Is it going to be your name or
• 36:24
  Speaker 2: are you going to create a branding name? For example,
• 36:27
  Speaker 2: how luc enter price has rooms so secure consistent. Use
• 36:31
  Speaker 2: the name, website, domain, and email. And there are also
• 36:35
  Speaker 2: websites that you can use to use that. And you
• 36:36
  Speaker 2: can check multiple platforms so you don't have to go
• 36:38
  Speaker 2: individually and make sure that they're all there. Number three
• 36:42
  Speaker 2: is to create a simple visual identity. Get a clean headshot,
• 36:47
  Speaker 2: don't make it too corporate, don't do it on like
• 36:49
  Speaker 2: a white wall, and take it with your iPhone. It
• 36:53
  Speaker 2: doesn't need to be literally a studio lighting and blah
• 36:57
  Speaker 2: blah blah blah blah.
• 36:58
  Speaker 3: iPhones are so good these days. Just take it on
• 36:59
  Speaker 3: your iPhone.
• 37:00
  Speaker 2: Choose two to three brand colors, and then also take
• 37:04
  Speaker 2: two font styles that you'll stick to one for like
• 37:06
  Speaker 2: your header and title, and then one for your body
• 37:09
  Speaker 2: and paragraphs.
• 37:10
  Speaker 3: This one is probably.
• 37:11
  Speaker 2: The most important is create a free source, so give
• 37:16
  Speaker 2: something to people for free.
• 37:18
  Speaker 3: That's like this taster, this teaser of this is what
• 37:20
  Speaker 3: I can offer you and so much more. For us,
• 37:23
  Speaker 3: it was our viral sales cheat sheets.
• 37:26
  Speaker 2: So many people have told us that we should put
• 37:28
  Speaker 2: those behind a paywall, but we never ever will, Like,
• 37:31
  Speaker 2: those are our free service to people. That is like,
• 37:35
  Speaker 2: this is just one of the reasons why you should
• 37:38
  Speaker 2: follow us. This is one of the reasons why we
• 37:40
  Speaker 2: are cooled by b chicks, you know, like, give people
• 37:45
  Speaker 2: a free resource, whether it's a substack, whether it's an
• 37:47
  Speaker 2: email newsletter, whether it's an ebook, whatever, it is a
• 37:51
  Speaker 2: social series that people gain a value out of you
• 37:55
  Speaker 2: without them having to pay for it.
• 37:58
  Speaker 3: Number six.
• 37:59
  Speaker 2: Engage with others early, figure out who within that niche
• 38:03
  Speaker 2: is also going to strengthen your space with it. It.
• 38:06
  Speaker 3: People aren't competitors.
• 38:07
  Speaker 2: I think that was one of the biggest things that
• 38:11
  Speaker 2: I was really glad to have learned early on, is
• 38:13
  Speaker 2: that we are not in competition with other creators and
• 38:17
  Speaker 2: working together.
• 38:18
  Speaker 3: Actually lifts everyone up.
• 38:20
  Speaker 2: Rather than having to be first or against them or
• 38:24
  Speaker 2: oh their content on this to better and like working
• 38:28
  Speaker 2: together and networking like that will only strengthen your personal
• 38:32
  Speaker 2: brand and finally collect proof asap, like screenshot comments that
• 38:40
  Speaker 2: give you praise, ask for testimonials from people, get the emails.
• 38:44
  Speaker 3: And blare it.
• 38:46
  Speaker 2: No one is going to screen for you as loud
• 38:48
  Speaker 2: as you will for yourself, so dust off those.
• 38:52
  Speaker 3: Lungs and get screaming.
• 38:54
  Speaker 2: Go tea, go tea, like showcase your small wins. Yeah
• 39:01
  Speaker 2: so yeah, I love it.
• 39:03
  Speaker 4: Well, there's your homework, chicks.
• 39:04
  Speaker 2: There's your homework, and feel free to leave any questions
• 39:08
  Speaker 2: for us in the comments on Spotify and we can
• 39:10
  Speaker 2: get back to you about how to build your personal.
• 39:13
  Speaker 3: Brand or glow it up even more. But I'm excited
• 39:15
  Speaker 3: for everyone to go glue yes.
• 39:17
  Speaker 5: And also if you want to shout out any creators
• 39:20
  Speaker 5: that you feel like an amazing personal brand, we love
• 39:23
  Speaker 5: to see it.
• 39:24
  Speaker 4: Always love to add people to the follow list. So
• 39:27
  Speaker 4: Sharon barm Wird, Jiggy's love it.
• 39:29
  Speaker 2: Thanks for listening, chicks, and thanks for having us in
• 39:31
  Speaker 2: your ear holes. We absolutely love to be here and
• 39:34
  Speaker 2: we will see you on Thursday.
• 39:36
  Speaker 1: Bat Chicks Bye,