Latest / Auto Collabs / Consistency Across All Platforms with Charlie Wineke and Ryan Dooley

Transcript

Consistency Across All Platforms with Charlie Wineke and Ryan Dooley · Auto Collabs

• 0:00
  Every once in a while we get on these calls and we, uh, we dream about what could be. [upbeat music] This is Auto Collabs...
• 0:14
  which is, uh, at, at some point, Michael's just gonna grab a guitar and we'll start singing. That actually happened. And that's when all of you- Oh, he did grab the guitar... may leave the Auto Collabs [laughs] podcast.
• 0:27
  Oh, no. It's too much fun doing these with you guys. And, uh, I just have... You know what I love is I- half of these podcasts, it's like we know the people really well.
• 0:38
  We've gotten to know them, we bring them on, and then the other half it's like, I don't know who this person is- Nope... but I know they have a story within automotive- I know... that's probably unique and interesting.
• 0:47
  And this is why we ha- have Auto Collabs. Well, you think about Effective and how they are kind of responsible for distributing a lot of stories. [laughs] Think about all the placements.
• 0:59
  And so, I mean, we're, we're always super pumped when, when they step up to partner with us, like this year for Sotocon, and last year by being the sponsor for the podcast stage.
• 1:09
  So it kind of feels appropriate, right, that Effective is telling the stories because even in their, in their endeavors professionally, in the service they offer, but also in kind of like their heart and their belief, they, they kind of love being the center point where all these stories get out into the world.
• 1:24
  So, you know- Yeah, I mean-... feels, feels appropriate. Yeah. La- last year at a Sotocon, I think, it... I, I can't believe I'm about to admit this on national podcast. Live television. Yeah. Yeah.
• 1:36
  It was the first time I heard of them was at a Sotocon last year. I don't know what rocks those guys- I mean, well, 'cause you lived in Canada. You live in Canada. Oh, that's right. I was in the- Oh... frozen tundra.
• 1:47
  Yeah. Yeah. Yeah. But I was really impressed with the way they, they think about...
• 1:51
  Like, they, they have a whole methodology that they're thinking about, and how do they bridge the gap between what dealers understand from a traditional broadcasting perspective to the, the landscape today, which I always appreciate.
• 2:01
  And so, of course, we're excited to hang out with our new friends today from Effective. Hey, Ryan, Charlie, thanks for joining us today.
• 2:13
  Uh, it's, it's fun to have two people who are both in Baltimore at the same time and are both Orioles fans probably. Yes. And Ravens fans. It was a good, good weekend to be a Baltimore sports fan.
• 2:24
  [laughs] Ry- Ryan, um, it's our first time meeting you. Oh, that hurts. I know. That hurts. I mean, it's nasty. Kyle's a B- Kyle's a Bengals fan. Oh. Oh. Yeah. Wow. That hurts. Ouch. That was a stinger.
• 2:33
  Too s- too s- You got close, but, uh... [laughs] Oh. You got... Kyle's like, "Well, it's been great." See myself out. No, you got this one. K- Kyle's like, "Thanks for having...
• 2:42
  [laughs] Thanks for joining us today on Auto Collabs." "Thanks for joining us, guys." "See you next time." [laughs] Uh, Ryan, Ryan, give us a little background.
• 2:48
  Um, y- I think you're the first one we've had on the show who is, like, an agency owner that serves specifically dealerships, um, in the area and, like, you're kind of coming in from a unique perspective.
• 2:57
  So give us a little bit about your background. Like, are you from the Baltimore area? How did you get into this line of work? And, uh, how did you walk into dealerships, of all places? Yeah.
• 3:05
  So I'm, uh, I'm born and raised in Baltimore.
• 3:09
  Um, I went to Towson University right north of Baltimore, and then, uh, kind of started my career in, uh, television sales and actually some television production with a local ABC affiliate here.
• 3:18
  Um, did a lot in advertising, kind of went to a couple different, um, locations, then started at an agency back in 2016.
• 3:25
  And, um, that agency at the time was actually working with Tate Automotive, which is, uh, they have two locations in Glen Burnie and Frederick down here.
• 3:32
  And, uh, things kind of evolved and there was an opportunity for me and a gentleman who had been working with Tate for about 20 years at that point to kind of go off on our own and, and service, uh, Tate exclusively.
• 3:42
  And, um, I've always loved cars, always loved Jeeps. Actually, my first, uh, first car was a '93 Jeep Grand Cherokee, and I've always driven Grand Cherokee since.
• 3:50
  So the, uh, ability to do advertising and help an automotive dealership, especially a Jeep dealership, came very naturally, and it's very, uh, very exciting to me.
• 3:58
  So, and you know, Tate's got such a long history in the, uh, in the, uh, Baltimore, Maryland area.
• 4:03
  It's, uh, still a family-owned dealership, two locations, and, uh, you know, we're one of the top volume dealers in the states. So, um, certainly keep me busy. I love working with, uh, both locations.
• 4:13
  And, um, you know, really just allows me to do what I love in terms of marketing and advertising and, uh, you know, do it for a, for a business that's, uh, well run, very successful, and, you know, sells a product that I'm personally interested in myself, so it makes my- That helps...
• 4:27
  makes my job very easy. Yeah. That, that makes it a lot easier. You're like, "I can put ducks everywhere." Yes. "I've, I drive Jeep," you know? [laughs] R- Ryan, you just came from Ocean City Beach Week, right?
• 4:37
  Jeep Week, right? Yeah, Jeep Week. Yeah. My wife and I, we were both down there. She's a Jeep fan too, so we, uh, we went down and we took our two nieces and, uh, got to drive on the beach and all that.
• 4:45
  And actually, it was fun too, 'cause, you know, I'm down there and I'm able to, you know, take some pictures, put it up on Tate's Facebook page and, you know, try to do a little bit, uh, you know, marketing- Do a little influencer work.
• 4:53
  That's- Yeah. You know, while we're down there. Yeah. You know, who's, who's, who's joining us with their Jeep from, uh- He's like an agency influencer, you know. I c- I get all of it. Yeah.
• 4:58
  I got a Yeti cooler sponsorship, threw it in the Jeep, right? Got the family lined up. Exactly. Yeah. Sand castles. But that's what I'm saying.
• 5:04
  You know, I'm, you know, hanging out at the beach at Jeep Week and I'm like, "Yeah, this is, this is part of my job. This isn't a, this isn't a bad deal." You know, that's true.
• 5:11
  Like, just, just shortly, quick, as an aside. Yeah. There's so many random cool things that people get to do in automotive, right? Mm-hmm. True. Like, because there are car shows and Jeep Week and, you know- True...
• 5:25
  drives up in the mountains in Tennessee and all these types of things. Like, you just... Y- we think about car sales as like, oh, you sell cars- Mm-hmm... service cars. And it's like, no. No.
• 5:34
  There are so many more cool opportunities. I mean, I know Chevy dealers that get to go down and, and, uh, you know, drive at the Corvette Museum and stuff like that. Mm-hmm. There's just so many opportunities like that.
• 5:45
  It's really cool. It's a lifestyle. Yeah. Yeah. Oh, yeah. Yep. Absolutely. Charlie, uh, tell us a little bit about, because you, uh, you're more on, uh, the Effective, on the media advertising side of stuff.
• 5:57
  And, and obviously you and Ryan, it sounds like, have, uh, more similar backgrounds than I even knew, with Ryan having, having some background in the TV sales side.
• 6:05
  But what's your journey in automotive look like?Well, uh, I started in the local newspapers in the Annapolis and Baltimore area and, and came aboard, uh, Effective and, and basically really
• 6:17
  got all, both hands and feet into automotive. I, I love automotive, dealing with the dealers, the agencies. Uh, the personalities are fantastic. I've been doing it for now, ooh, 17, 20 years now.
• 6:29
  And, uh- Hey, that's a couple innings... I, like I said, it's a lifestyle- Yeah... that, you know, uh, it, it doesn't end at 5:00 in the afternoon. It doesn't start at, at, at 9:00 in the morning.
• 6:39
  It's, it's, it's really exciting and, and it's, it seems less like work and more like a, a, a part of my, my daily lifestyle, and it's easy. How I could put it? Ah, I like that. I feel that- So, I know... in my core.
• 6:55
  [laughs] Yeah. Knock wood. [laughs] Well, look, look, one of the things that, um, you know, we talk about a lot is the auto industry going through a lot of transformation in these last few years.
• 7:05
  And, uh, Ryan, maybe you could just share with us a little bit how, you know, your work with Tate and the dealership a- as a whole kind of has evolved over the last few years to meet the changes, meet the challenges.
• 7:17
  Yeah, I mean, you know, the past, you know, looking back I guess, three years has been, been very unique. Uh, especially, you know, when COVID came along and everything shut down.
• 7:25
  And then, you know, I think with most industries, and especially the auto industry, we didn't really know what to expect.
• 7:30
  And, um, you know, the auto industry did surprisingly well during that, I think especially the product we sell, primarily Jeeps and, and Ram trucks. Um- Mm-hmm...
• 7:38
  a lot of people who would take a lot of vacations and off found themselves in positions where they were looking for vehicles that they could, you know, maybe tow a boat, tow a camper, go off-roading in a Jeep and kind of do stuff a little more, you know, to themselves and, uh, they took advantage of that.
• 7:51
  So the automotive industry did very well during that time. Rates, of course, were certainly very low then.
• 7:57
  So, you know, we were selling, selling a bunch of cars and then all of a sudden the inventory dried up because the chip shortage and the supply chain shortage.
• 8:05
  So we went from having a lot of cars to sell to not having a lot of cars to sell, but the demand was still- Sounds familiar.
• 8:11
  [laughs] And, and then, you know, now we're finding ourselves in a position where we have a lot of inventory. Uh, we're doing well.
• 8:20
  Um, you know, we're still one of the top, uh, you know, one or two dealers in the state consistently monthly.
• 8:24
  But just overall consumer demand seems to be dropping off a bit, and I personally think that's the, uh, the interest rates being higher.
• 8:30
  I think there's a lot of people out there that, you know, are accustomed to, um, you know, being able to finance it one or two, maybe 3%, and they're not gonna do it at 6% or 7%.
• 8:39
  I don't know in the short term kinda how that's gonna be adjusted, but it has certainly been a very wild ride. And just when I feel like I've got something figured out, something else comes along.
• 8:49
  And on the flip side, sh- when something happens where I think, you know, this is really gonna, you know, hurt our overall sales or bottom line, um, you know, we weren't selling a lot of cars.
• 8:58
  We were making a lot of- It's the inverse, right... gross on it because- Yeah... you know, they were, they were in demand. It's just, it is a, uh- How do you-... it's certainly unscripted.
• 9:06
  How do you approach like a week or a day or a week or a month or a quarter when it comes to like specifically media spends and media mix and, and, and what the brand communication is when it is...
• 9:20
  Like I saw someone this morning on LinkedIn and they were like, "Literally the used car market is changing daily" right? Mm-hmm. How do you...
• 9:27
  Like what's the approach that you take to creating a media mix that is opportunistic based on the changes- Mm-hmm... um, but not too like knee-jerk at the same time?
• 9:39
  So from a media mix perspective, um, you know, I and Tate, you know, kind of find ourselves very fortunate, where we had a very solid media mix in place before COVID hit.
• 9:49
  Um, we had really been able to do a lot of things and utilized really all aspects of media, whether it be, you know, the targeted cable like we do through, uh, Charlie and Effective, and then of course, you know, paid search, email, social media, all these other targeted digital tools.
• 10:03
  Um, we've really had a good plan in place and when COVID hit and, you know, we were kind of, you know, navigating through those waters, um, all of the metrics continued to perform well, um, you know, in terms of clicks, page views, time on site.
• 10:18
  And then even when we were a little less in inventory, the metrics were very consistent based on the inventory.
• 10:23
  So my media mix hasn't really had to change and evolve because I feel like we were fortunate to be in a place where everything kind of clicked.
• 10:31
  Um, we have added a few things and we've tweaked a few things here and there, but overall from a media perspective, we kind of look at it more quarterly and yearly.
• 10:38
  But, um, it's really the messaging that has been most important recently.
• 10:43
  Um, as inventory has begin to, um, you know, get back on dealerships' lots and the factory wants to move it, they're starting to do a lot of different incentives and especially the push for, um, you know, plug-in electric vehicles.
• 10:56
  Uh, it's really trying to figure out, all right, how do I get someone to come to my lot and buy my car? Because everyone's got the vehicles now. Everyone's throwing out the same offers and rebates.
• 11:04
  So what makes us unique? What makes, what makes somebody wants to, wanna come to Tate as opposed to somewhere else?
• 11:09
  So that's more of the, the monthly focus, but I think that having a dealership with the Tate name, uh, you know, 60-plus years longevity, um, you know, really a staple in the Glen Burnie area certainly helps.
• 11:22
  And just reminding people, you know, that it's still a family-owned, family-run dealership that's gonna take good care of you. Yeah.
• 11:29
  You know, Charlie, it, I, I kind of heard Ryan there talk a little bit about like, you know, we just had a media mix and it was working, so we kept the media mix going. Have you seen...
• 11:40
  Because you work with a bunch of different dealers across, uh, across the Baltimore area where you're at, and have you seen the dynamics of people that kind of keep that, a similar always on strategy, um, in their media mix or people that kind of do work, you know, based on knee-jerk reactions and shifts- Yeah...
• 11:58
  and, and adjustments? Is there a difference in the way that they're able to approach and approach the market and, and also drive, uh, sales, you know, month over month?
• 12:08
  Well, yeah, I mean-Ryan and Tate, for that matter, for the, the past three years of all this transformation and all, they've kept a consistent approach of targeting the audience that they are looking to reach.
• 12:19
  Uh, in this matter, they would reach Jeep buyers, truck buyers for the Ram products. And
• 12:25
  to their credit, they stayed on with us with a consistent present approach during these times, which really, I think, and Ryan can attest to that, when the supply came back, and when the, the deals started coming back and the, the inventory was there, they did- they were ready and were...
• 12:42
  did not miss a beat. They actually, uh, came out in a good, uh, uh, way from this three months or three years of, of uncertainty. And, of course, we're approaching it now with more uncertainty. Yeah.
• 12:53
  But their consistent appro- approach to targeting the audience that they are trying to reach, despite the challenges within interest rates and, and supply chain, they kept a solid force.
• 13:04
  And they've done better than, uh, I, I won't say better, but they- [laughs] They've done well for themselves because of their consistency, uh, and their s- strategic approach. Yeah. Charlie walks that back.
• 13:17
  He's like, "Oh, yeah, got us a couple of clients over here." [laughs] It's a family, it's a family show, you know? Exactly. Well, I mean, he- they were- It's a family show.
• 13:25
  They did not, they did not pause their campaign. They kept their brand out there, uh, because they knew there were gonna be buyers in the market then and in the future.
• 13:34
  So it was very important to keep the n- the name of Tate out there for, you know, all during this period of time. Well, and it also helps- There's a lot of studies- Sorry. Go ahead. No.
• 13:43
  No, it, I, I was just gonna add, it also helps, too, the fact that we always have been and are consistently one of still the top volume dealers in the state.
• 13:51
  So when you go through periods where inventory's a little slow and stuff like that, we do get, um, you know, we get inventory. We still have that name ID. Oh, yeah, more allocation in general. So it is important. Yeah.
• 14:00
  So it is, you know, we use that to our benefit, uh, still through some of the tough times industry-wide.
• 14:06
  I mean, there are a lot of studies out there that do pretty unequivocally prove that when you keep the drip of brand messaging going door, uh, throughout downturns, um, that it does disproportionately affect market share coming out of the downturn.
• 14:20
  Um, you know, some of the biggest study's always around like CPGs and, like, brands like Coca-Cola and some of the big ones, but, um, also, uh, al- also lesser brands.
• 14:29
  And it's just a really consistent thing that we see, uh, regardless of the downturn, right? Whether it's economic- Yeah... or due to something like COVID. Um, I wanna, I wanna shift the conversation for a second. Yeah.
• 14:40
  Because we are seeing a renewed focus on what does the customer journey look like? Where does it start?
• 14:47
  What paces and processes does it go through before they actually, you know, a lead is submitted or someone shows up in the showroom? Uh, the media options are a lot different.
• 14:56
  The way people interact with media, a lot different.
• 14:59
  We, we covered a story on our new show this morning talking about, um, how, how Gen Z specifically values reviews and how that's such an important part of their customer journey.
• 15:09
  So, um, I would love to hear from your perspective, how do you see the customer journey changing, and how are you responding to that versus, you know, via the type of media or the type of placements you're making?
• 15:23
  So, you know, the customer journey obviously has continued to evolve, um, you know, over the past three, five, 10 years especially.
• 15:31
  And it really started, I think, about 20 years ago when the internet really became the hub of everything that everyone does in the sense of where it used to be when you bought a car, you kind of had an idea of a brand or two that you'd like, and you go to the showroom and hope the sales guy knew what he was talking about.
• 15:45
  And he'd, you know, show you everything, and then you'd find out the price from the manager. Yeah. And, you know- Look at some different ones. Same lot... haggle for three hours. Right. Yeah. Yeah.
• 15:53
  You know, there's, there's your options.
• 15:54
  Well, now it's basically a lot of our customers, especially for, for new cars, they come in, and that's the car they want because they have been able to do all of the research- Yeah... um, online.
• 16:06
  They've been able to not only get down to, you know, the options they want, but the color.
• 16:11
  And a lot of times it truly is a come in, uh, you know, they give it a quick drive, but it's just basically completing the sales process because all the pricing, we're very transparent and very upfront with our pricing too.
• 16:21
  Um, you know, our Tate Everybody price is truly the everybody price, and we make it so if somebody, literally, if somebody wants to buy that car and they're gonna pay, you know, cash or a bank check with it, they can take that price, send a lead in, and they'll say, "That's your price, plus your tax and all that stuff."
• 16:38
  And they can come in with the check and there's no, um, you know, no issue with it. And I think that's really important because customers want the ease.
• 16:46
  They want buying a car to be as simple as, uh, you know, going to Target and, uh, you know, buying some groceries. They don't want it to be an eight, nine-hour ordeal. And that's going to continue to evolve.
• 16:57
  I'm finding this as a, as a theme, that dealers that have, they, they, there's kind of like this consistency, like consistent always on-brand messaging. Mm-hmm. Matching, clear pricing,
• 17:12
  f- s- typically, uh, a lot of times called, like, one price dealerships. And I don't know how far, you know, you at Tate go, right? And, and high lifetime value of customer. Uh, it sounds like that's kind of the move.
• 17:26
  Have you seen it... Like, have you been a part of the transition toward more of that and seen that drive, like, your cost per acquisition or cost per car sold down? Um, yeah.
• 17:39
  You know, thinking back about that, we were kind of one of the front runners out there a couple years ago to really come out with the everybody price where it did make it simple, um, just in the way we list our rebates, and we still do it to this day.
• 17:51
  We have it broken out where you see online, you see the MSRP, you see the Tate discount, and then you see the rebates that everyone qualifies for. And that's the Tate Everybody price.
• 17:59
  Now, we list other conditional rebates underneath that a lot of people may qualify for, military, uh, first responder, um, you know, returning owners, stuff like that.
• 18:09
  But there's no ambiguity in terms of, oh, well, but that price actually doesn't include this or that, you know, oh, I didn't realize I had to be trading in my, uh, my Ram truck sort of a thing.And by doing it that way, we did it in a sense to give people a clear alternative to, you know, we might not show the cheapest internet price out there, but the internet price that you see from us is the real price, and you're not gonna waste your time and go to a dealership and then have them say, "Oh, no, I'm sorry.
• 18:36
  That price is actually $2,000 more." And that was kind of our benefit of truly wanting to value people's time, understanding that not only is it a large purchase, but time is valuable.
• 18:46
  And the less you need to worry about when you walk into that dealership, see the car you like, and know the price, and the easier it is to get through the finance office and get out, like you said, it creates more of an enjoyable experience.
• 18:58
  They're more likely to leave a positive review.
• 19:01
  Um, people certainly look at reviews more than they ever have, and it just gives that, you know, kind of reinforces the fact that Tate's a good family-run dealership that's gonna treat you well, and it's gonna make the car-buying experience easy for you.
• 19:15
  Yeah, that's awesome.
• 19:16
  Charlie, you know, one of the, like, i- in that customer consideration and understanding all of the dynamics that's at play, the pricing, the messaging, the brand, what's going on before the purchase, happens in a multitude of mediums.
• 19:30
  And, uh, it's, it's interesting to me that, like, because there's so much focus on, you know, Facebook and Google and trying to move things away from third-party listings in auto, and some people agree or disagree about that.
• 19:46
  And then you've got the massive OTT and streaming push. Mm. A lot of times we don't create these robust media mixes.
• 19:53
  Are you, um, you know, the, the data that Comcast and Effectv have, I'm see- I'm sure is seeing the shopper journey across multiple mediums of influence.
• 20:03
  Um, what's, what's been the, the, the biggest change or, or the maybe the, the most consistent thing over the last two years that you're seeing in the way that shoppers are actually finding their path to purchase?
• 20:16
  Well, I, fortunately, I work, you know, work with Effectv, work for Effectv, and it's a full funnel a- approach. And adver- you know, for advertising, uh, we, you know, we like to look at the brand.
• 20:27
  And, and fortunately for Tate for that matter, we are in a transient area, a military base is Fort Meade's around. We have government.
• 20:34
  And it's important for me or, and for Tate to establish the brand that no one may not have heard of before because they're not our locals, or if you would.
• 20:44
  And I, I think that helps in terms of the customer journey, where they, they're not just sold to the...
• 20:49
  They're not just looking at the, uh, the vehicle description page on a website, that they're actually, uh, listening to the message, the Tate message that, uh, Ryan and, and his team creates, where that it is a easy
• 21:05
  approach to buying a car. And they've been in business for a long time, and they just stress the brand of Tate and the ease of doing business.
• 21:15
  And when you have someone who is not aware of, say, Tate, if you will, because they're from other areas, I, I think it gives them a leg up a little bit for certain buyers. And I, I think we're seeing that, um,
• 21:28
  you know, very successful here in Baltimore. Mm. That's awesome.
• 21:33
  Well, I'll, I'll tell you what, uh, Charlie and Ryan, obviously you are all paying a lot of attention to the moving and the transitioning and the shaking that's going on.
• 21:42
  So glad we're gonna get to spend some time with you, uh, next week out of SodaCon, bringing the show to your hometown.
• 21:47
  [upbeat music] Uh, thanks for spending a few minutes with us today, and, uh, I'm sure we're gonna spend a few minutes together next week. Yeah. Thank you, guys. Thanks for having us.
• 21:55
  [upbeat music] So I love when we get the perspective from, you know, a few different points, right? Industry partner, agency.
• 22:04
  But, you know, being on the ground at Tate Automotive so frequently and being so dialed in with, you know, what they're doing on a regular basis,
• 22:13
  I love it from somebody who didn't, like, grow up in automotive, which I guess is kind of a pretty common story. Yeah.
• 22:18
  But the point, and it's come up a lot of times over the last, you know, two or three years after, like, the pandemic and the lockdowns, is that just the consistency in brand marketing always comes out ahead.
• 22:32
  And then struggling to figure out how you can keep that consistency when, when you're tr- also trying to layer on things like offers and laying, uh, over things that are like, just, like, bottom of the funnel activities.
• 22:43
  Like, how can we continue, like, pull things up the funnel just a little bit? Um, I, that's one of my favorite conversations to have.
• 22:49
  Well- Well, this is, this is what's key about that for me, is like, he was also talking about the fact that... And, and I see this a lot.
• 22:57
  Those that talk about brand messaging primarily in their marketing and, and their mix, they're also talking about progressive things like simplifying pricing, better processes in the showroom, better communication with customers.
• 23:11
  Like, there's a through line to that. And the dollars on cost per car sold, the re- reduction in necessity for, for new customer acquisition, all of those things are trailing.
• 23:24
  Like, it's, it's almost like there's a pattern here. There's a pattern. Something about it, you know? [laughs] Well, it just... You know what?
• 23:29
  Like, I love doing Auto Collabs because it, y- I, I don't know how many episodes we're in now, but there's this, there's this, uh, tapestry that is starting to weave itself together, right?
• 23:40
  I think to, to past episodes, you know, um, uh, episodes with, like, uh, Diff, right, from Foundation, and he's now partner in a dealership, and what all of the connections that he made.
• 23:51
  We're, we're talking to marketing executives that are like, "Hey, by the way, we don't work in automotive. We work in marketing. But, uh, collaboration critical inside of automotive, and there's room for us."
• 24:00
  And then you hear a conversation like this, and it's also like, ah, collaboration critical, which is exactly the mission that we're on.
• 24:08
  And so, um, all of these threads come together, hopefully to paint a picture or create a tapestry. I think that's the analogy I'm using. And obviously we hope you enjoyed this episode of Auto Collabs.
• 24:22
  Sign up for our free and fun-to-read daily email for a free shot of relevant news in automotive, retail, media, and pop culture. You can get it now at asotu.com. That's A-S-O-T-U.com.
• 24:34
  If you love this podcast, please leave us a review and share it with a friend. Thanks again for listening. We'll see you next time.
• 24:43
  [upbeat music] Welcome to Auto Collabs. Welcome to Auto Collabs. [laughs] Are we recording yet? Are we rolling yet? Not yet.